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Marketing Optimization Manager Jobs in Ohio (NOW HIRING)

Marketing Manager

Milford, OH · On-site

$50K - $70K/yr

Build and manage a multi‐channel marketing strategy (SEO, LSA, PPC, social, direct mail, jobsite marketing, and referral systems) * Optimize cost‐per‐lead and cost‐per‐acquisition across ...

In this role, you will drive portfolio optimization, manage lifecycles, and own the business ... You will lead cross‑functional teams across R&D, Marketing, Sales, and Operations while traveling ...

$75K - $90K/yr

Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, account-based marketing (ABM), and webinars. * Own content activation, including case ...

$75K - $90K/yr

Plan and manage multi-channel demand generation campaigns, including SEO, SEM, paid social, email nurture, account-based marketing (ABM), and webinars. * Own content activation, including case ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

State Marketing Manager, Ohio Department: Marketing Reports To: Executive Director, Marketing ... This position owns execution, activation and optimization of that strategy across all marketing ...

Marketing Manager

Minster, OH · On-site

$401K/yr

Own the email marketing program, including platform management, content creation, optimization, analytics, contact management, and data governance * Manage and optimize digital advertising efforts ...

This role manages and executes activities including AEO, SEO, SEM and affiliate day-to-day account management, optimization, and maintenance. They will work in tandem with our media agency and ...

Showing results 21-40

Marketing Optimization Manager information

What is a marketing optimization manager?

Marketing Optimization Managers are professionals responsible for improving the effectiveness and efficiency of marketing campaigns. They analyze marketing data, test different strategies, and use tools like A/B testing to optimize digital and traditional marketing channels. Their goal is to maximize return on investment (ROI) by refining targeting, messaging, and campaign tactics based on performance metrics. They often collaborate with marketing, analytics, and creative teams to ensure campaigns are data-driven and aligned with business objectives.

How does a marketing optimization manager typically collaborate with cross-functional teams to improve campaign performance?

A Marketing Optimization Manager works closely with teams such as creative, analytics, product, and sales to ensure campaigns are data-driven and effective. They regularly analyze campaign metrics, share insights with stakeholders, and recommend adjustments to strategies or creative assets. This collaborative approach helps align marketing efforts with broader business goals, ensures seamless execution, and fosters a culture of continuous improvement. Regular meetings and transparent communication are essential to identify opportunities and address challenges quickly.

What are the key skills and qualifications needed to thrive as a marketing optimization manager, and why are they important?

To thrive as a Marketing Optimization Manager, you need expertise in digital marketing, data analysis, A/B testing, and a relevant bachelor's degree, often in marketing or business. Familiarity with tools like Google Analytics, Google Ads, marketing automation platforms, and certification in analytics or digital marketing is common. Strong problem-solving, communication, and project management skills help you collaborate effectively and drive continuous improvement. These capabilities are crucial for optimizing campaigns, maximizing ROI, and achieving strategic marketing goals.

What is the difference between Marketing Optimization Manager vs Digital Marketing Specialist?

AspectMarketing Optimization ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Business, or related field; certifications in analytics or marketing toolsBachelor's in Marketing, Communications, or related field; certifications in digital advertising or analytics
Work EnvironmentCollaborates with marketing teams to improve campaigns; analyzes data to optimize marketing strategiesExecutes digital campaigns across platforms; manages social media, email, and paid ads
Employer & Industry UsageUsed in marketing agencies, e-commerce, and corporate marketing teamsCommon in digital agencies, retail, and online service companies

The Marketing Optimization Manager focuses on analyzing data and refining marketing strategies to maximize ROI, while the Digital Marketing Specialist executes digital campaigns and manages online channels. Both roles require analytical skills and marketing knowledge but differ in scope and responsibilities.

Marketing Manager

Coldstream Exteriors

Milford, OH • On-site

$50K - $70K/yr

Full-time

Medical, Retirement, PTO

Re-posted 8 days ago


Job description

Key Responsibilities

  • Build and manage a multi‐channel marketing strategy (SEO, LSA, PPC, social, direct mail, jobsite marketing, and referral systems)

  • Optimize cost‐per‐lead and cost‐per‐acquisition across all markets

  • Manage creative development for ads, landing pages, social content, and print materials

  • Oversee local SEO, Google Business Profiles, and review generation

  • Track and report on marketing performance, attribution, and ROI

  • Coordinate with sales leadership to ensure lead quality and volume align with capacity

  • Manage vendor relationships (agencies, printers, digital partners)

  • Support expansion into new markets with geo‐targeted campaigns

  • Develop jobsite marketing systems (yard signs, banners, door hangers, neighbor campaigns)

Required Experience

  • 3+ years of marketing experience in home services (roofing, solar, HVAC, plumbing, windows, remodeling, etc.)

  • Proven track record generating leads in competitive local markets

  • Strong understanding of LSA, PPC, SEO, and paid social

  • Experience managing creative, messaging, and brand consistency

  • Ability to analyze data and make ROI‐driven decisions

  • Comfortable working in a fast‐moving, growth‐focused environment

Company Description

Coldstream Exteriors is a fast‐growing, family‐owned exterior remodeling company serving Cincinnati, Columbus, and St. Louis. We’re known for premium workmanship, transparent communication, and a reputation that consistently ranks us among the top contractors in every market we enter.