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Marketing Operations Jobs in California (NOW HIRING)

Apple

Marketing Operations Manager

Culver City, CA · On-site

The Services Growth Marketing Operations Team plays a key role in enabling on-device communications and automated messaging for Apple's media products and services. The team focuses on the timely ...

C2 Financial

Marketing Operations Specialist

San Diego, CA · On-site

$70K - $85K/yr

Marketing Operations Specialist On-Site | Full-Time, Benefits Eligible | $70,000-$85,000 About the Role: As our Marketing Operations Specialist, you will play a key role in growing and scaling C2 ...

lewiscareers

Marketing Operations Manager

Upland, CA · On-site

Description Marketing Operations Manager - Upland, CA About Us: Lewis Group of Companies is one of the nation's largest privately held real estate development firms. With over 70 years of experience ...

New

Factory

Marketing Operations Lead

San Francisco, CA · On-site

About the Role As Marketing Operations Lead, you will be a founding member of our GTM Strategy & Operations team where you will own the buildout of the marketing operations function from the ground ...

NexHealth

Marketing Operations Lead

San Francisco, CA · On-site

About the Role The Marketing Operations Lead owns the systems, data integrity, and operating rhythm behind our marketing funnel. We're a lean growth function, so the fundamentals have to be solid ...

FocusKPI

Marketing Operations Analyst

San Jose, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

FocusKPI

Marketing Operations Analyst

Northridge, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

Apple Inc.

Marketing Operations Manager

Santa Clara, CA · On-site

$186 - $279/hr

The Services Growth Marketing Operations Team plays a key role in enabling on-device communications and automated messaging for Apple's media products and services. The team focuses on the timely ...

New

Swimply

Marketing Operations Manager

Santa Monica, CA · On-site

The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...

Kelly Services

Marketing Operations Associate

Irvine, CA · Hybrid

$43/hr

Marketing Operations Associate Duration: 9+ Months on w2 Pay Rate: $43/hr. Shift: 1st 9AM-5PM PST Schedule: HYBRID (3 days onsite 2 days remote) Position Summary: The Marketing Operations Associate ...

FocusKPI

Marketing Operations Analyst

Merced, CA

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

FocusKPI

Marketing Operations Analyst

Merced, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

FocusKPI

Marketing Operations Analyst

Stockton, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

FocusKPI

Marketing Operations Analyst

San Jose, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

FocusKPI

Marketing Operations Analyst

Arcata, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

FocusKPI

Marketing Operations Analyst

Sacramento, CA · On-site

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you'll help share the client's marketing data strategy. This includes driving data governance and consistency across ...

Swimply

Marketing Operations Manager

Los Angeles, CA · On-site

The Role As our Marketing Operations Manager, you'll be the architect and operator of campaigns that bring Swimply into culture. You'll manage the day-to-day execution of influencer partnerships ...

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How much do marketing operations jobs pay per hour?

As of Sep 3, 2026, the average hourly pay for marketing operations in California is $29.09, according to ZipRecruiter salary data. Most workers in this role earn between $21.83 and $37.98 per hour, depending on experience, location, and employer.

What is a marketing operations?

A Marketing Operations job focuses on optimizing marketing processes, technology, data, and analytics to improve efficiency and performance. Professionals in this role manage marketing automation platforms, ensure data integrity, track campaign performance, and improve workflows. They collaborate with marketing, sales, and IT teams to streamline operations and enhance customer engagement. Marketing Operations plays a crucial role in maximizing ROI, ensuring alignment with business goals, and driving scalable growth.

What are the typical daily responsibilities in a marketing operations role?

In a Marketing Operations role, your daily tasks generally include managing marketing automation systems, ensuring accurate data flow between platforms, and building or evaluating campaign processes for efficiency. You may also provide technical support for marketing teams, oversee lead management, and analyze campaign performance to help optimize results. Collaboration is frequent with other departments such as sales, IT, and creative teams to ensure alignment and smooth execution of marketing strategies. The role requires a balance of strategic planning and hands-on operational work, making it both challenging and dynamic.

What are the key skills and qualifications needed to thrive in a marketing operations position, and why are they important?

To thrive in Marketing Operations, you need strong analytical abilities, a solid understanding of marketing processes, and familiarity with data-driven decision-making, usually supported by a degree in marketing, business, or a related field. Experience with marketing automation platforms, CRM systems, data analytics tools, and possible certifications such as HubSpot or Salesforce are highly valued. Excellent organizational skills, attention to detail, and the ability to communicate and collaborate effectively across departments set top candidates apart. These combined skills are crucial for streamlining marketing initiatives, driving efficiency, and enabling measurable results across campaigns.

What skills do you need for marketing operations?

Marketing operations professionals need strong analytical skills, proficiency with marketing automation tools, and knowledge of data management. They should also have project management abilities, understanding of marketing strategies, and excellent communication skills to coordinate between teams.

What are the most commonly searched types of Marketing Operations jobs in California?

The most popular types of Marketing Operations jobs in California are:

What cities in California are hiring for Marketing Operations jobs?

Cities in California with the most Marketing Operations job openings:

Marketing Operations jobs near you
Infographic showing various Marketing Operations job openings in California as of August 2026, with employment types broken down into 83% Full Time, 14% Part Time, 1% Temporary, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $60,509 per year, or $29.1 per hour.

Marketing Operations Specialist

C2 Financial

San Diego, CA • On-site

$70 - $85/hr

Other

Medical, Dental, Vision, Life, PTO

Posted 20 days ago

Job description

Marketing Operations Specialist

On-Site | Full-Time, Benefits Eligible | $70,000–$85,000

About the Role:

As our Marketing Operations Specialist, you willplay a key role in growing and scaling C2 Financial’s marketing and recruiting efforts. You’ll develop and execute campaigns designed to generate leads and attract loan officers to the C2 platform, while also building the systems, workflows, and reporting infrastructure that power our marketing engine.

This is a role for a systems thinker who thrives in a fast-moving environment and enjoys working across marketing, technology, and analytics to build scalable programs that drive results. In addition to campaign execution, you will serve as the go-to expert for marketing and recruiting systems, analytics, and marketing operations across C2’s marketing efforts.

Key Responsibilities:
  • Collaborate with the CMO to execute annual and quarterly marketing and recruiting plans
  • Build and manage lead-generation and lifecycle marketing campaigns, including nurture strategies and reactivation of cold leads and inactive opportunities
  • Design and manage B2B lead funnels that convert prospects into recruiting conversations
  • Serve as the HubSpot administrator — building automations, workflows, email sequences, and campaign infrastructure
  • Own, manage, and optimize marketing and recruiting systems, including HubSpot and related platforms (Modex, Zoom, SendGrid, Sakari, Figma, etc.)
  • Manage website QA and updates, ensuring content accuracy, functionality, and alignment with marketing and recruiting goals
  • Track marketing and recruiting performance across channels, including dashboards, KPI reporting, and campaign analysis
  • Build reporting and data visibility through HubSpot and Excel to support leadership decision-making
  • Partner with cross-functional teams to ensure alignment between marketing, recruiting, and operations
  • Build foundational processes and documentation to support scalable marketing and recruiting programs
Ideal Background:
  • Experience in marketing operations is required — this role is focused on building and managing marketing systems, workflows, and infrastructure, not paid acquisition or growth/performance marketing
  • Experience with B2B marketing, particularly demand generation or lead funnel strategies (versus consumer/e-commerce marketing)
  • HubSpot administration experience strongly preferred — building workflows, automations, and campaign infrastructure, not just using HubSpot as an end user.
  • Strong analytical and technical skills, including CRM (HubSpot preferred), marketing automation, and dashboards
  • Experience managing marketing systems and integrating multiple tools
  • Organized, systems-minded, and highly proactive
  • A strong grasp of marketing metrics, testing, and performance measurement
  • Individual contributor role — ideal for someone who has personally implemented, built, and managed a marketing operations/CRM system (e.g., at a startup or growing company) and became the go-to expert on it
  • Financial services, mortgage, or recruiting/talent marketing experience is a plus, but not required

This is a full-time office-based position in San Diego, CA

Compensation: $70,000–$85,000

Monday – Friday, 8:30 AM – 5:00 PM

Benefits
  • Paid Time Off and Paid Holidays
  • Bonus Opportunities
  • Medical, Dental, Vision, and Life Insurance
  • Fitness Reimbursement
  • Weekly Company Lunches & Breakfasts
  • Company Sponsored Events
Equal Employment Opportunity Statement

C2 Financial is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, age, physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or any other characteristic protected by federal, state, or local law.

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