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Marketing Development Associate Jobs in Minnesota

Nystrom & Associates

Director of Marketing

New Brighton, MN · Hybrid

$120K - $130K/yr

... Associates, Psychiatric Associates, Sandhill Counseling & Consultation, and Vantage Point. Here ... Analyze market trends, customer insights, competitive activity, and industry developments to inform ...

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Marketing Development Associate information

What is the difference between Marketing Development Associate vs Sales Coordinator?

AspectMarketing Development AssociateSales Coordinator
Primary FocusGenerating leads, market research, supporting marketing campaignsManaging sales processes, customer communication, order processing
Required SkillsMarketing strategies, communication, data analysisCustomer service, sales techniques, CRM proficiency
Work EnvironmentMarketing departments, advertising agenciesSales teams, client-facing roles
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, CRM training

The Marketing Development Associate and Sales Coordinator roles share some overlap in communication and customer interaction but differ mainly in focus. The Marketing Development Associate emphasizes marketing strategies and lead generation, while the Sales Coordinator concentrates on managing sales processes and client relationships. Both roles are essential in the sales and marketing pipeline, often working closely to achieve business growth.

What are the key skills and qualifications needed to thrive as a Marketing Development Associate, and why are they important?

To thrive as a Marketing Development Associate, you need strong analytical abilities, communication skills, and a bachelor's degree in marketing, business, or a related field. Familiarity with CRM software (like Salesforce), marketing automation tools, and data analysis platforms is often required. Initiative, creativity, and the ability to collaborate effectively with sales and marketing teams are standout soft skills. These competencies help drive lead generation, support campaign effectiveness, and ensure seamless coordination between departments to achieve business growth.

What does a Marketing Development Associate do?

A Marketing Development Associate supports the marketing team by identifying potential leads, nurturing relationships, and assisting with campaign execution. They often work closely with sales and marketing professionals to research market trends, generate qualified prospects, and help develop strategies for outreach. Their role may include managing CRM databases, analyzing campaign performance, and coordinating marketing materials. This position is ideal for individuals interested in building a career in marketing or sales, as it provides foundational experience and exposure to various aspects of the field.

How does a Marketing Development Associate typically collaborate with sales and marketing teams to achieve business goals?

As a Marketing Development Associate, you’ll frequently serve as a bridge between the marketing and sales teams, assisting with lead qualification, campaign execution, and market research. This role often involves attending regular strategy meetings, sharing insights from marketing campaigns, and ensuring a seamless handoff of qualified leads to the sales team. Close collaboration helps align messaging and strategy, ensuring both teams work toward common revenue and growth targets. Effective communication skills and a proactive approach are essential for success in this collaborative environment.
What are popular job titles related to Marketing Development Associate jobs in Minnesota? For Marketing Development Associate jobs in Minnesota, the most frequently searched job titles are:
What job categories do people searching Marketing Development Associate jobs in Minnesota look for? The top searched job categories for Marketing Development Associate jobs in Minnesota are:
Marketing Development Associate jobs near you
Infographic showing various Marketing Development Associate job openings in Minnesota as of August 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 67% In-person, 13% Hybrid, and 20% Remote job distribution.

Director of Marketing

Nystrom & Associates

New Brighton, MN • Hybrid

$120K - $130K/yr

Full-time

Medical, Dental, Vision, Life, Retirement

Posted 5 days ago

Nystrom & Associates rating

7.4

Company rating: 7.4 out of 10

Based on 22 frontline employees who took The Breakroom Quiz

Job description

Job Title: Director of Marketing

Location: 1900 Silver Lake Rd NW, New Brighton, MN 55112

Working Model: Onsite, Hybrid

Employee Type: 1.0 - Full Time

At Sagent Behavioral Health, we believe profound change is possible. As one of the largest behavioral health organizations in the Midwest-with 2,000+ team members across 80+ locations in five states-we offer the stability and resources to help you thrive.

Backed by more than 100 years of combined behavioral health experience, Sagent brings together the trusted legacies of Ellie Mental Health, LifeWorks, Nystrom & Associates, Psychiatric Associates, Sandhill Counseling & Consultation, and Vantage Point.

Here, you'll find a supportive, inclusive culture where you can hone your skills, collaborate with a fantastic team, and build a rewarding career focused on what matters most: helping others find hope. Guided by our HOPE values-Humility, Optimism, People-Centered, and Ethical Practice.

As theMarketing Director at Sagent Behavioral Health, you will lead the organization's marketing strategy, brand management, and integrated marketing initiatives to drive growth, strengthen market presence, and advance business objectives. You will provide strategic leadership across all marketing functions, ensuring campaigns, communications, and brand experiences align with organizational priorities and deliver measurable results. Through effective team leadership and cross-functional collaboration, you will position marketing as a key driver of awareness, engagement, and long-term organizational success.

Full Time Benefits:

  • Medical, Dental, Vision
  • 401k, Long Term Disability, Short Term Disability and Life Insurance
  • Time Off and Holidays
  • Mileage Reimbursement

Responsibilities:

  • Develop and lead an integrated marketing strategy aligned with organizational growth goals and business priorities.
  • Build comprehensive annual and campaign-based marketing plans that drive awareness, engagement, lead generation, and measurable business outcomes.
  • Lead the implementation and adoption of brand standards and guidelines across all marketing channels, ensuring a consistent and compelling brand experience.
  • Partner closely with Outreach, Operations, Clinical, and executive leadership teams to identify business challenges and develop marketing solutions that support organizational objectives.
  • Work with CMO to establish marketing as a strategic business partner by proactively identifying opportunities, solving problems, and demonstrating the value and impact of marketing initiatives.
  • Drive marketing effectiveness through data-driven decision making, performance measurement, and continuous optimization of campaigns and tactics.
  • Analyze market trends, customer insights, competitive activity, and industry developments to inform strategy and identify growth opportunities.
  • Develop and maintain reporting systems that clearly communicate marketing performance, return on investment (ROI), and organizational impact to leadership.
  • Build, mentor, and motivate a high-performing marketing team while supporting professional growth and development.

Requirements:

  • Minimum of 8 years in a marketing role, with 3 years in a leadership position.
  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience.
  • Proficiency in digital marketing, SEO/SEM, and CRM systems.
  • Strong leadership skills with a track record of managing teams.
  • Excellent written and verbal communication skills.
  • Familiarity with tools such as Google Analytics, HubSpot, and Adobe Creative Suite.
  • Strong analytical skills and the ability to interpret data for decision-making.

Compensation:This is an exempt position. Total earnings for this position will range from $120,000.00 - $130,000.00 annually.

* Actual compensation may be determinedbyvarious factorssuch as education, experience, skillset, internal equity,scheduleand/orlocation.

* Employees in these positions are W2.

Sagent Behavioral Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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