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Marketing Development Associate Jobs in Kentucky

... sales associates on winning catering solutions. Champions leadership development and workforce ... Manages the marketing budget to enable development of property specific campaigns, promotions and ...

... sales associates on winning catering solutions. Champions leadership development and workforce ... Manages the marketing budget to enable development of property specific campaigns, promotions and ...

Director of Business Development

Lexington, KY

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Contributes to the organization's success by effectively marketing both the hospital and ... Minimum Associate Degree with 5 years mental health experience required. Certifications/Licensure:

Assistant General Manager

Paducah, KY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

... development, associate morale and other duties as assigned. ESSENTIAL FUNCTIONS: * Supports a ... Communicates and implements all advertising and marketing initiatives of the Company to include ...

BUSINESS DEVELOPMENT COORD/REP

Hopkinsville, KY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Associate's degree required in marketing, public relations, business development, communications, or a related field; Bachelor's degree preferred. * Experience: Minimum of one (1) year of experience ...

Director of Business Development

Lexington, KY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Contributes to the organization's success by effectively marketing both the hospital and ... Minimum Associate Degree with 5 years mental health experience required . Certifications/Licensure:

BUSINESS DEVELOPMENT COORD/REP

Hopkinsville, KY · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Associate's degree required in marketing, public relations, business development, communications, or a related field; Bachelor's degree preferred. * Experience: Minimum of one (1) year of experience ...

Showing results 41-60

Marketing Development Associate information

What does a Marketing Development Associate do?

A Marketing Development Associate supports the marketing team by identifying potential leads, nurturing relationships, and assisting with campaign execution. They often work closely with sales and marketing professionals to research market trends, generate qualified prospects, and help develop strategies for outreach. Their role may include managing CRM databases, analyzing campaign performance, and coordinating marketing materials. This position is ideal for individuals interested in building a career in marketing or sales, as it provides foundational experience and exposure to various aspects of the field.

How does a Marketing Development Associate typically collaborate with sales and marketing teams to achieve business goals?

As a Marketing Development Associate, you’ll frequently serve as a bridge between the marketing and sales teams, assisting with lead qualification, campaign execution, and market research. This role often involves attending regular strategy meetings, sharing insights from marketing campaigns, and ensuring a seamless handoff of qualified leads to the sales team. Close collaboration helps align messaging and strategy, ensuring both teams work toward common revenue and growth targets. Effective communication skills and a proactive approach are essential for success in this collaborative environment.

What are the key skills and qualifications needed to thrive as a Marketing Development Associate, and why are they important?

To thrive as a Marketing Development Associate, you need strong analytical abilities, communication skills, and a bachelor's degree in marketing, business, or a related field. Familiarity with CRM software (like Salesforce), marketing automation tools, and data analysis platforms is often required. Initiative, creativity, and the ability to collaborate effectively with sales and marketing teams are standout soft skills. These competencies help drive lead generation, support campaign effectiveness, and ensure seamless coordination between departments to achieve business growth.

What is the difference between Marketing Development Associate vs Sales Coordinator?

AspectMarketing Development AssociateSales Coordinator
Primary FocusGenerating leads, market research, supporting marketing campaignsManaging sales processes, customer communication, order processing
Required SkillsMarketing strategies, communication, data analysisCustomer service, sales techniques, CRM proficiency
Work EnvironmentMarketing departments, advertising agenciesSales teams, client-facing roles
Common CertificationsMarketing certifications, digital marketing coursesSales certifications, CRM training

The Marketing Development Associate and Sales Coordinator roles share some overlap in communication and customer interaction but differ mainly in focus. The Marketing Development Associate emphasizes marketing strategies and lead generation, while the Sales Coordinator concentrates on managing sales processes and client relationships. Both roles are essential in the sales and marketing pipeline, often working closely to achieve business growth.

Is a marketing development associate an entry level job?

A marketing development associate is often considered an entry-level position that typically requires some college coursework or a bachelor's degree. It involves skills such as communication, research, and familiarity with marketing tools, making it suitable for those starting their marketing careers.

What are the most commonly searched types of Marketing Development jobs in Kentucky?

The most popular types of Marketing Development jobs in Kentucky are:

What are popular job titles related to Marketing Development Associate jobs in Kentucky?

For Marketing Development Associate jobs in Kentucky, the most frequently searched job titles are:

What cities in Kentucky are hiring for Marketing Development Associate jobs?

Cities in Kentucky with the most Marketing Development Associate job openings:

Infographic showing various Marketing Development Associate job openings in Kentucky as of August 2026, with employment types broken down into 91% Full Time, and 9% Part Time. Highlights an 74% In-person, 10% Hybrid, and 16% Remote job distribution.

Director of Sales & Marketing

Harmony Senior Services

Louisville, KY • On-site

Full-time

Retirement

Posted 18 days ago


Harmony Senior Services rating

4.0

Company rating: 4.0 out of 10

Based on 17 frontline employees who took The Breakroom Quiz


Job description

12523 Taylorsville Road, Louisville, Kentucky 40299
Job Description
The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.
  • Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
  • Develop model room according to protocols
  • Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
  • Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
  • Complete all marketing reports in a timely manner
  • Lead internal marketing meetings
  • Manage all inquiries personally when in the building
  • Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
  • Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
  • Provide customer service training as part of the orientation of all new hires and at least annually to all staff
  • Promote all appropriate sales enhancements
  • Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling
  • Use lead tracking system to document all contacts with prospects
  • Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day
  • Identify needs, barriers, and next steps for each inquiry
  • Generate required reports related to marketing activity by using lead tracking system
  • Conduct external marketing calls according to corporate schedule, and dependent on census
  • Enter calls in lead tracking system
  • Follow-up on all external calls
  • Host community events according to predetermined schedule
  • Establish, promote and/or work with senior care support groups
  • Promote the community as a meeting space for local groups
  • Build community relationships through participation in networking groups at least 1x weekly
  • Serve as educational spokesperson on aging and health issues
  • Develop Resident Referrals through promotion of incentives and housewarming parties
  • Review and collect all appropriate admissions paperwork with resident and family and ensure completeness; distribute to appropriate department heads
  • Manage the move-in process to ensure that all department heads are involved and introduced to new residents within 48 hours of arrival
  • Ensure that each apartment is ready for move-in utilizing the room readiness checklist
  • Establish relationships with local skilled nursing facilities to ensure smooth discharge planning when necessary
  • Respond to all resident and family concerns in a timely manner
  • Participate in the resident and family survey process and respond to any concerns mentioned
  • Develop family events according to corporate guidelines and in collaboration with other members of the marketing team
  • Develop an active Respite Program
  • Visit residents when in the hospital
  • Help serve as community spokesperson for local media; ensuring that the Media Relations Policy is followed
  • Develop positive relationships with local media to promote coverage of the community
  • Other duties as assigned
  • Requirements:
  • Must have a High School Diploma or GED
  • Bachelor's degree preferred or equivalent experience
  • Three years' experience working as a marketing director in senior care
  • Demonstrated ability to build a census
  • Ability to analyze data and develop and implement a marketing plan
  • Strong organizational skills and ability to multi-task and complete projects on time
  • Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
  • Must possess strong oral and written communication skills and be proficient using computer programs
  • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
  • Must be able to lift, carry, and push up to 25lbs

Why Harmony?
  • 401k + Fulltime & Part-time Benefits Packages
  • Training, Development & Career Laddering
  • Great work-life balance
  • Flexible Scheduling

What Harmony Senior Services employees say

Pay

Benefits

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