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Marketing Creative Director Jobs in Springfield, MA

Cronin and Company

Art Director

Glastonbury, CT

$120K - $126K/yr

... an advertising, marketing, or creative agency environment * A strong portfolio demonstrating a ... Director We're an equal opportunity employer. We celebrate diversity and are committed to creating ...

Funded.club

Performance Creative Strategist

Springfield, MA · Hybrid

$100K - $120K/yr

This role will work closely with the VP of Marketing and Director of Content to develop high-performing creative concepts rooted in biomechanics, athlete performance stories, recovery insights, and ...

Accenture

B2B Marketing Strategy Director

Hartford, CT · On-site

$94K - $293K/yr

... creative, media and marketing strategy; and campaign, content and channel orchestration. With ... As a B2B Strategy Director in Digital Marketing Strategy , this role will be focused on crafting ...

Accenture

B2B Marketing Strategy Director

Hartford, CT · On-site

$94K - $293K/yr

... creative, media and marketing strategy; and campaign, content and channel orchestration. With ... As a B2B Strategy Director in Digital Marketing Strategy , this role will be focused on crafting ...

UMass Amherst

Graphic Designer

Amherst, MA · On-site

... marketing and communications initiatives. Reporting to the Creative Director, with day to day direction from senior designers, this role executes design concepts, adapts templates, and prepares ...

Pwc

Alliance Sales Director (CRE): Workday

Hartford, CT · On-site

$122K - $504K/yr

By leveraging market research, digital marketing, and creative campaigns, you will engage clients and promote the firm's services effectively. As a Director, you will set the strategic direction and ...

ICONMA

Mainframe IT Project Manager

Hartford, CT · On-site

$99K - $117K/yr

Staff Augmentation (Contract, Contract-to-Hire, Direct Hire); Bulk Buy Staff Augmentation; Offshore ... Marketing/Creative expertise. Our Recruiting Management and staff members at ICONMA understand that ...

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All JobsMarketing Creative JobsMarketing Creative Director JobsMarketing Creative Director Jobs in Springfield, MA

Marketing Creative Director information

See Springfield, MA salary details

$33.9K

$104.1K

$180.9K

How much do marketing creative director jobs pay per year?

As of Aug 17, 2026, the average yearly pay for marketing creative director in Springfield, MA is $104,082.00, according to ZipRecruiter salary data. Most workers in this role earn between $71,200.00 and $131,000.00 per year, depending on experience, location, and employer.

What does a marketing creative director do?

A Marketing Creative Director is responsible for leading and overseeing the creative vision for marketing campaigns and brand messaging. They manage a team of designers, copywriters, and other creatives to develop compelling content that aligns with a company's strategic goals. Their work involves conceptualizing ideas, ensuring brand consistency, and collaborating with other departments to deliver innovative marketing materials. The role requires both creative expertise and strong leadership skills to inspire and guide the creative team.

What are the key skills and qualifications needed to thrive as a marketing creative director?

To thrive as a Marketing Creative Director, you need a strong background in marketing strategy, visual design, and brand development, often supported by a degree in marketing, design, or communications. Proficiency with creative software like Adobe Creative Suite and experience using project management platforms such as Asana or Trello are typically required. Exceptional leadership, collaboration, and communication skills help drive creative teams and align stakeholders around a unified vision. These skills ensure innovative, effective campaigns that elevate brand identity and achieve business objectives.

How does a marketing creative director typically collaborate with other departments within an organization?

A Marketing Creative Director works closely with various departments such as product management, sales, and digital marketing to ensure the creative vision aligns with overall business objectives. This role often involves leading brainstorming sessions, providing feedback to creative teams, and coordinating with stakeholders to deliver cohesive campaigns. Effective communication and project management skills are essential, as the Creative Director must balance creative innovation with strategic goals and timelines. Regular cross-functional meetings and collaborative planning are standard practices to maintain alignment and drive successful outcomes.

What is the difference between Marketing Creative Director vs Graphic Designer?

AspectMarketing Creative DirectorGraphic Designer
CredentialsBachelor's degree in marketing, advertising, or related field; often with experience in creative leadershipBachelor's degree in graphic design, visual arts, or related field
Work EnvironmentLeads creative teams, collaborates with marketing and executive teams, oversees campaignsCreates visual content, works independently or in small teams, often under direction
Industry UsageUsed in marketing, advertising agencies, corporate brandingCommon in design studios, advertising, publishing
Search & Comparison IntentHigh overlap in creative leadership, campaign oversight, brandingFocuses on visual design, layout, and graphics production

The Marketing Creative Director oversees the overall creative vision for marketing campaigns and manages creative teams, while the Graphic Designer focuses on creating visual content and graphics. Both roles require creativity and design skills, but the director has broader strategic responsibilities and leadership duties.

Can I be a marketing creative director with a marketing degree?

A marketing creative director often has a background in marketing, advertising, or related fields, and a marketing degree can provide a strong foundation. However, extensive experience in creative roles, leadership skills, and a portfolio of successful campaigns are typically required to qualify for this position.

Do marketing creative directors get paid well?

Marketing creative directors typically earn high salaries due to their leadership role in developing brand strategies and overseeing creative teams. Compensation varies by industry, experience, and location but generally includes a substantial base salary and bonuses. They often have advanced skills in branding, design, and project management, which contribute to their earning potential.

What salary does a marketing creative director make?

The average salary for a marketing creative director typically ranges from $90,000 to $180,000 annually, depending on experience, location, and company size. Senior roles with extensive experience and leadership responsibilities can earn higher compensation, often including bonuses and benefits.

What job categories do people searching Marketing Creative Director jobs in Springfield, MA look for?

The top searched job categories for Marketing Creative Director jobs in Springfield, MA are:

What cities near Springfield, MA are hiring for Marketing Creative Director jobs?

Cities near Springfield, MA with the most Marketing Creative Director job openings:

Marketing Creative Director jobs near you

Art Director

Cronin and Company

Glastonbury, CT

$120K - $126K/yr

Full-time

Re-posted 15 days ago

Job description

ART DIRECTOR
About Us
Cronin is a growing, fully integrated advertising and marketing agency based in Connecticut. We leverage the power of creativity to differentiate brands and drive sales. We’re known for combining visionary thinking with award-winning creative execution to deliver work that drives measurable impact. We’re an independent agency with global, national, and regional clients and part of a global network of 60 independent agencies. Our team is talented, committed, ambitious, and real – we’re invested in the work and each other. A key point of difference is our leadership model – our leaders empower and enable your growth. Learn more at www.cronin-co.com.
About You

You’re an art director that loves coming up with big ideas. Concept is king in your world. You’re comfortable working on a team with a writer and have experience working with production to make cool stuff. You care about the craft – type, color, composition – and you know the details matter. You work well with others, take feedback in stride and understand that every assignment is an opportunity to be creative.

You're not precious about your work — you're passionate about the outcome. And you understand that great art direction isn't just beautiful, it's effective.

Position Overview
Cronin is looking for a Art Director who brings both craft and curiosity to everything they create. You'll work across a wide range of clients and categories — concepting, designing, and producing work that is visually compelling, strategically grounded, and built to perform. This is a hands-on creative role with real ownership and visibility, working closely with our creative leadership, copywriters, and account teams to deliver exceptional work from brief to final file.
Job Responsibilities
Design amp; Concepting
  • Working with a writer, concept and execute original design solutions across brand, digital, print, social, and campaign work
  • Translate creative briefs into compelling visual ideas that solve real business problems
  • Develop design systems, visual identities, and brand guidelines that are consistent and scalable
  • Bring a strong point of view to every project while remaining open to collaboration and feedback
  • Contribute ideas in brainstorms and creative reviews — your voice matters here
Production amp; Execution
  • Take projects from concept through final production — including print, digital, social, and out-of-home
  • Prepare and deliver final files to spec for a variety of vendors, platforms, and formats
  • Ensure all work meets quality standards before it leaves the agency
  • Manage multiple projects simultaneously with a keen eye for detail and a respect for deadlines
Collaboration amp; Leadership
  • Work closely with copywriters, creative directors, and account teams throughout the creative process
  • Ability to provide art direction and guidance to junior designers and production artists, if needed
  • Contribute to a collaborative, respectful creative environment where ideas can thrive
  • Communicate design decisions clearly and confidently to internal teams and clients when needed
Qualifications amp; Skills
Required:
  • 5+ years of design experience, preferably within an advertising, marketing, or creative agency environment
  • A strong portfolio demonstrating a range of work across brand, campaign, digital, and print
  • Expert proficiency in Adobe Creative Suite — Photoshop, Illustrator, InDesign
  • Strong understanding of typography, layout, color theory, and visual storytelling
  • Experience designing for multiple channels and formats — digital, social, print, OOH, and more
  • Ability to manage multiple projects and deadlines simultaneously without sacrificing quality
  • Strong communication and collaboration skills
  • Experience providing direction or mentorship to junior team members

Preferred Qualifications
  • Experience with motion graphics or video editing (After Effects, Premiere)
  • Familiarity with UX/UI design principles and tools such as Figma
  • Experience presenting creative work to clients or senior leadership
  • Understanding of print production processes and vendor specifications
  • Familiarity with social media platform specs and best practices

What Sets You Apart
  • You concept as naturally as you execute
  • You ask questions before you open Illustrator
  • You care about the strategy behind the work, not just the aesthetic
  • You make everyone around you better
  • You're as proud of the thinking as you are of the design

Reporting Relationship
Reports to Executive Creative Director
We're an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
This is an exempt role.
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