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Marketing Automation Platform Manager Jobs (NOW HIRING)

Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing ... Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets ...

Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing ... Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets ...

$90K - $119K/yr

The position serves as a hands‑on contributor in managing the marketing automation platform and associated systems that enable marketing campaign execution, data flow, and performance reporting.

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Marketing Automation Platform Manager information

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$44K

$101.1K

$146K

How much do marketing automation platform manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for marketing automation platform manager in the United States is $101,128.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,000.00 and $120,000.00 per year, depending on experience, location, and employer.

What are popular job titles related to Marketing Automation Platform Manager jobs?

For Marketing Automation Platform Manager jobs, the most frequently searched job titles are:

Infographic showing various Marketing Automation Platform Manager job openings in the United States as of June 2026, with employment types broken down into 3% As Needed, 79% Full Time, 2% Part Time, 6% Temporary, and 10% Contract. Highlights an 85% Physical, 4% Hybrid, and 11% Remote job distribution, with an average salary of $101,128 per year, or $48.6 per hour.

Marketing Automation Manager

On-site

Techvilla Solutions
IT Services • 51 - 200 employees

Full-time

Posted 27 days ago


Job description

We are seeking an experienced Marketing Automation Manager with strong expertise in Salesforce Marketing Cloud (SFMC), marketing automation, CRM data, and customer lifecycle programs. The ideal candidate will have hands-on experience with Journey Builder, Automation Studio, Content Builder, Data Extensions, AMPscript, SQL, and Databricks, along with strong cross-functional collaboration and process management skills.

Required Technical Skills

* Strong hands-on experience with Salesforce Marketing Cloud (SFMC).
* Expertise in Journey Builder, Automation Studio, Content Builder, and Data Extensions.
* Advanced AMPscript experience, including troubleshooting, personalization, and dynamic content development.
* Experience working with Databricks and enterprise data environments.
* Strong knowledge of SQL and data analysis for audience segmentation, campaign execution, and reporting.
* Experience with CRM data management, data segmentation, and customer data workflows.
* Strong understanding of marketing automation platforms, campaign execution, and lifecycle marketing.

Roles & Responsibilities

* Design, build, execute, and optimize marketing automation campaigns and customer journeys using Salesforce Marketing Cloud.
* Develop and manage Journey Builder journeys, Automation Studio workflows, Content Builder assets, and Data Extensions.
* Create and troubleshoot advanced AMPscript for personalization, dynamic content, and complex marketing use cases.
* Develop audience segments and data workflows using SQL and CRM data.
* Integrate and leverage data from Databricks to support marketing automation and customer engagement programs.
* Implement lifecycle marketing programs across customer acquisition, engagement, retention, and re-engagement.
* Ensure campaign data, segmentation, personalization, and automation processes are accurate and reliable.
* Partner with marketing, CRM, data, analytics, and technology teams to deliver integrated automation solutions.
* Establish and maintain quality assurance, testing, documentation, and campaign governance processes.
* Troubleshoot automation, data, personalization, and journey execution issues.
* Monitor campaign performance and identify opportunities to improve customer engagement and operational efficiency.
* Document automation workflows, processes, configurations, and best practices.
* Support Salesforce Marketing Cloud administration and platform enhancements as required.

Preferred Skills

* Marketing automation strategy and execution.
* Strong experience with lifecycle marketing programs.
* Salesforce Marketing Cloud administration and configuration.
* CRM data management and customer segmentation.
* Advanced SQL and data analysis.
* Experience with data platforms such as Databricks.
* Strong cross-functional collaboration and stakeholder management.
* Experience establishing process documentation, QA, testing, and governance.
* Strong analytical, problem-solving, and communication skills