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Marketing Automation Manager information

See Delaware salary details

$44K

$101.2K

$146.1K

How much do marketing automation manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for marketing automation manager in Delaware is $101,215.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $120,100.00 per year, depending on experience, location, and employer.

What does a marketing automation manager do?

A marketing automation manager oversees automated marketing campaigns for a company and supervises the marketing automation team. Along with their team, they implement marketing strategies using customer relationship management (CRM) software for lead generation and sales. Job duties include researching marketing automation products, collaborating with sales managers and the IT team, creating and analyzing campaigns, and achieving marketing objectives. The qualifications for a career as a marketing automation manager include a bachelor’s degree in business or marketing, experience on a marketing team, and strong web technology skills.

What are the key skills and qualifications needed to thrive as a marketing automation manager, and why are they important?

To thrive as a Marketing Automation Manager, you need expertise in digital marketing, campaign strategy, data analysis, and a relevant degree in marketing or communications. Familiarity with marketing automation platforms such as HubSpot, Marketo, or Pardot, as well as certifications in these tools, is typically expected. Strong project management abilities, attention to detail, and excellent communication skills set top performers apart in this role. These skills enable effective campaign execution, personalized customer engagement, and measurable ROI, which are critical for business growth.

What are some common challenges faced by marketing automation managers when integrating new tools with existing systems?

Marketing Automation Managers often encounter challenges when integrating new tools with existing CRM, analytics, or email platforms. Ensuring data consistency and synchronization across multiple systems can be complex, and there may be compatibility issues or limitations with APIs. Additionally, thorough testing and cross-functional collaboration with IT and sales teams are essential to avoid disruptions. Staying proactive in troubleshooting and maintaining clear documentation can help streamline the integration process.

What is the difference between Marketing Automation Manager vs Email Marketing Specialist?

AspectMarketing Automation ManagerEmail Marketing Specialist
Required CredentialsBachelor's in Marketing, Business, or related field; certifications in marketing automation toolsBachelor's in Marketing, Communications, or related field; certifications in email marketing platforms
Work EnvironmentOversees automation strategies across multiple channels, manages teams, and analyzes dataFocuses on creating, executing, and optimizing email campaigns
Employer & Industry UsageUsed in marketing departments across various industries to streamline campaignsPrimarily in digital marketing teams, often within e-commerce, media, and retail sectors

The Marketing Automation Manager and Email Marketing Specialist roles both require marketing knowledge and familiarity with automation tools. However, the manager oversees broader automation strategies and team management, while the specialist concentrates on executing email campaigns. Both roles are essential in digital marketing, but differ in scope and responsibilities.

More about Marketing Automation Manager jobs

What are the most commonly searched types of Marketing Automation jobs in Delaware?

The most popular types of Marketing Automation jobs in Delaware are:

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For Marketing Automation Manager jobs in Delaware, the most frequently searched job titles are:

What job categories do people searching Marketing Automation Manager jobs in Delaware look for?

The top searched job categories for Marketing Automation Manager jobs in Delaware are:

What cities in Delaware are hiring for Marketing Automation Manager jobs?

Cities in Delaware with the most Marketing Automation Manager job openings:

Marketing Automation Manager jobs near you
Infographic showing various Marketing Automation Manager job openings in Delaware as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 14% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $101,215 per year, or $48.7 per hour.

Senior Product Associate - (MAP) Marketing Automation Platforms

JP Morgan Chase

Wilmington, DE

$117K - $153K/yr

Full-time

Medical, Retirement

Re-posted 22 days ago

JPMorgan Chase & Co. rating

8.0

Company rating: 8.0 out of 10

Based on 499 frontline employees who took The Breakroom Quiz

72nd of 174 rated banks

Job description

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Senior Product Associate in Marketing Automation Platforms, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.

 
Job responsibilities
  • Develops a product strategy and product vision that delivers value to customers.
  • Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap.
  • Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition.
  • Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability.
  • Meet with business leads and stakeholders across the marketing organization to identify pain points, new functional requirements and strategic goals
  • Challenge current methods and procedures to identify inefficiencies and opportunities for growth.
  • Understand Adobe Workfront capabilities and limitations to help solution  options.
  • Enhance communication between development and business leads so that "asks" and "solutions" are clearly understood by both sides.
  • Be a center for knowledge -  have a deep curiosity about marketing operations and able to communicate what has been learned to other team members.
Required qualifications, capabilities, and skills
  • 3+ years of experience or equivalent expertise in product management or a relevant domain area.
  • Advanced knowledge of the product development life cycle, design, and data analytics.
  • Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management.
  • Worked with enterprise level applications from Proof of Concept to maintenance of mature environments.
  • Excellent communication skills comfortable talking to business leads at various levels while also being able to document requirements in formal agile story form.
  • Advanced knowledge of Adobe Workfront.
  • Developed Business Process Maps in Visio and other like tools and be able to talk to the process.
  • Experience working in Agile environment and with Agile project methodologies and tools including JIRA.
  • A customer obsessed individual with the ability to build and maintain good, productive relationships with engineers and technical partners, and an ability to translate customer needs into clear product delivery or technical requirements.
Preferred qualifications, capabilities, and skills
  • Demonstrated prior experience working in a highly matrixed, complex organization.
  • Experience in testing frameworks and new ideas across industries that directly relate to banking or financial services.
  • Able to develop workable solutions in a highly regulated environment.
  • A customer obsessed individual with the ability to build and maintain good, productive relationships with engineers and technical partners, and an ability to translate customer needs into clear product delivery or technical requirements.
  • Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.
  • Adobe Workfront certification.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.

The Digital team is dedicated to creating innovative, industry-leading products and experiences that help customers access, share and control their financial data so they can make smart decisions with their money. Teams enable innovation while adhering to the firm's data sharing principles of security, customer control and convenience, and privacy.

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