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Marketing Analytics Jobs in Silver Spring, MD (NOW HIRING)

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

The ideal candidate brings strong analytical skills and hands-on experience with marketing analytics, digital marketing and content development. Remote candidates in the Eastern and Central time ...

First American

Marketing Analyst

Washington, DC · On-site

$73K - $98K/yr

Bachelor's degree in Marketing, Economics, Finance, Statistics, Data Analytics, Business, or a related field. * 3-5 years of experience in analytics, pricing, marketing strategy, revenue management ...

Advantia Health

Marketing Manager

Arlington, VA · Remote

The ideal candidate brings strong analytical skills and hands-on experience with marketing analytics, digital marketing and content development. Remote candidates in the Eastern and Central time ...

Advantia Health

Marketing Manager

Arlington, VA · On-site +1

$75K - $85K/yr

The ideal candidate brings strong analytical skills and hands-on experience with marketing analytics, digital marketing and content development. Remote candidates in the Eastern and Central time ...

CDE, LLC

Marketing Analyst

Arlington, VA · On-site

CDE seeks a creative, driven, and sophisticated Marketing Analyst with the analytical and marketing expertise to collect, analyze, and interpret internal and external marketing data for the Defense ...

Harbor Bank of MD

AVP, Marketing

Baltimore, MD · On-site

$70K - $95K/yr

Monitor website analytics and recommend improvements to user experience and content effectiveness ... Marketing Analytics & Reporting * Track and analyze marketing campaign performance using Google ...

Advantia Health

Marketing Manager (Remote)

Arlington, VA · Remote

$75K - $85K/yr

The ideal candidate brings strong analytical skills and hands-on experience with marketing analytics, digital marketing and content development. Remote candidates in the Eastern and Central time ...

Sonepar

Marketing Specialist

Upper Marlboro, MD · On-site +1

Support analytics, e-commerce, paid media, and social media initiatives by collaborating with internal teams and external partners to help ensure these channels contribute to overall marketing and ...

Sonepar

Marketing Specialist

Upper Marlboro, MD · On-site

$75K - $85K/yr

Support analytics, e-commerce, paid media, and social media initiatives by collaborating with internal teams and external partners to help ensure these channels contribute to overall marketing and ...

Cobalt AI

Director of Marketing

Bethesda, MD · On-site

$140K - $180K/yr

Manage and optimize integrations between Salesforce and marketing automation, sales engagement, website, analytics, and data enrichment platforms. * Develop and improve lead routing, lead lifecycle ...

Revolutional, LLC

Marketing Manager

Mclean, VA · On-site

$130 - $160K/hr

Collect, analyze, and interpret market and performance data -- including AI-driven insights -- to inform decisions and improve marketing effectiveness over time * Collaborate with business ...

Revolutional, LLC

Marketing Manager

Washington, DC · On-site

$130 - $160K/hr

Collect, analyze, and interpret market and performance data -- including AI-driven insights -- to inform decisions and improve marketing effectiveness over time * Collaborate with business ...

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Showing results 41-60

All JobsMarketing Analytics JobsMarketing Analytics Jobs in Silver Spring, MD

Marketing Analytics information

See Silver Spring, MD salary details

$37.7K

$98K

$148.3K

How much do marketing analytics jobs pay per year?

As of Aug 11, 2026, the average yearly pay for marketing analytics in Silver Spring, MD is $98,010.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,600.00 and $114,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist, focusing on interpreting data to improve marketing strategies. Graduates can work with tools like Excel, SQL, and marketing platforms, and often need strong analytical, statistical, and communication skills. The degree opens opportunities across industries including retail, technology, and advertising, with roles involving data collection, reporting, and campaign optimization.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and can be found in various industries, making it a valuable career choice for those interested in data-driven marketing.

What does a marketing analyst do?

A marketing analyst collects and interprets data related to market trends, customer behavior, and campaign performance to help businesses make informed marketing decisions. They use tools like Excel, SQL, and analytics software to analyze data and generate reports. Strong analytical skills and knowledge of marketing strategies are essential for this role.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What job categories do people searching Marketing Analytics jobs in Silver Spring, MD look for? The top searched job categories for Marketing Analytics jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Marketing Analytics jobs? Cities near Silver Spring, MD with the most Marketing Analytics job openings:
Marketing Analytics jobs near you
Infographic showing various Marketing Analytics job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $98,010 per year, or $47.1 per hour.

PEGA Data Science and Analytics 16625

Seneca Resources Company, LLC

Vienna, VA • On-site

$58/hr

Contractor

Medical, Dental, Vision, Retirement, PTO

Re-posted yesterday

Job description

Position Title: Data Science Analyst - Databricks / Python / SQL
Location: Vienna, VA (Hybrid)
Clearance Requirements: None
Position Status: Contract (9-12 Months)
Pay Rate:
  • W2 (with 56 hours PTO): $50/hour
  • C2C: $58/hour
Position Description
We are seeking a Data Science Analyst with strong Databricks, Python/PySpark, and SQL expertise to support advanced marketing data science and customer decisioning initiatives.
In this role, you will work closely with data scientists, marketing analytics teams, and decisioning platform stakeholders to enable faster implementation of Customer Decision Hub (CDH) modeling features, enhance data analysis capabilities, and build scalable analytical frameworks within Databricks.
This position plays a critical role in developing data pipelines, analytical notebooks, and reusable query libraries that enable teams to perform deeper analysis around customer engagement, predictive models, and marketing performance.
The ideal candidate is passionate about data-driven decision making, model performance monitoring, and building scalable analytical tools that empower broader teams to extract insights from complex datasets.
Key Responsibilities
Data Engineering & Analytical Development
  • Build and maintain query libraries and scripts to replicate CDH customer contextual objects within external analytics environments such as Databricks.
  • Develop reusable Python, PySpark, and SQL notebooks to enable scalable data exploration and analytics across teams.
  • Standardize data retrieval processes and analytical workflows to improve efficiency and consistency across the analytics organization.
Marketing & Customer Decisioning Analytics
  • Support analysis related to customer interactions, engagement performance, and marketing model outcomes.
  • Map model outputs to customer interactions to analyze predictor performance, model effectiveness, and engagement outcomes.
  • Conduct distribution analysis, arbitration analysis, and channel engagement analysis to improve marketing effectiveness.
Model Performance Monitoring & Optimization
  • Assist with back-testing methodologies and KPI baseline creation for new modeling features.
  • Support ongoing model performance monitoring and contribute to updates in analytical logic and monitoring frameworks.
  • Analyze propensity scores, model maturity, and feature adoption impact to support decision-making.
Operational Analytics & Insights
  • Create standardized analytical frameworks for actionable monitoring data and operational insights.
  • Develop methods to detect when customer actions are not achieving intended objectives such as acquisition or engagement.
  • Build tools to monitor eligible audiences and campaign targeting effectiveness.
Required Skills / Education
Technical Skills
  • 5-10 years of experience in Data Analytics, Data Science, or Marketing Analytics
  • Strong experience with Databricks
  • Advanced proficiency in Python and PySpark
  • Strong SQL skills for data extraction, transformation, and analysis
  • Experience building data notebooks, query libraries, and analytical pipelines
  • Experience performing data analysis, statistical analysis, and model performance monitoring
Preferred Skills
  • Experience with Pega Customer Decision Hub (CDH) or decisioning platforms
  • Experience supporting marketing analytics or customer engagement analytics
  • Familiarity with predictive modeling workflows and machine learning evaluation
  • Experience working with large-scale datasets in distributed computing environments
Education
  • Bachelor's degree in Data Science, Computer Science, Statistics, Mathematics, Engineering, or a related field (or equivalent experience)
About Seneca Resources
At Seneca Resources, we are more than just a staffing and consulting firm-we are a trusted career partner. With offices across the U.S. and clients ranging from Fortune 500 companies to government organizations, we provide opportunities that help professionals grow their careers while making an impact.
When you work with Seneca, you're choosing a company that invests in your success, celebrates your achievements, and connects you to meaningful work with leading organizations nationwide.
We take the time to understand your goals and match you with roles that align with your skills and career path. Our consultants and contractors enjoy competitive pay, comprehensive health, dental, and vision coverage, 401(k) retirement plans, and the support of a dedicated team who will advocate for you every step of the way.
Seneca Resources is proud to be an Equal Opportunity Employer, committed to fostering a diverse and inclusive workplace where all qualified individuals are encouraged to apply.

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