ZipRecruiter

Log In

1

Marketing Analytics Jobs in Silver Spring, MD (NOW HIRING)

SECU

Performance Marketing Analyst

Linthicum Heights, MD · Hybrid

$73K - $95K/yr

At least 3-5 years of experience in marketing analytics, digital analytics, or performance marketing * Experience with digital marketing platforms (Google Ads, Meta, email platforms, etc.) * Strong ...

Datalab USA

Marketing Campaign Analyst

Germantown, MD · On-site

$75K - $90K/yr

Marketing Campaign Analyst is the liaison between one or more of DataLab's clients and the internal ... Act as primary point of contact between clients and DataLab's programming and analytics teams.

Datalab USA

Marketing Campaign Analyst

Germantown, MD

$75K - $90K/yr

Marketing Campaign Analyst is the liaison between one or more of DataLab's clients and the internal ... Act as primary point of contact between clients and DataLab's programming and analytics teams.

Datalab USA

Marketing Campaign Analyst

Germantown, MD

$75K - $90K/yr

Marketing Campaign Analyst is the liaison between one or more of DataLab's clients and the internal ... Act as primary point of contact between clients and DataLab's programming and analytics teams.

shrm

Senior Specialist, Digital Marketing

Alexandria, VA

$83K - $103K/yr

Monitor, analyze, and report on campaign performance using web and marketing analytics tools, partnering closely with Business Intelligence (e.g., Customer Journey Analytics, GA4), to translate data ...

CDE, LLC

Marketing Analyst

Arlington, VA

CDE seeks a creative, driven, and sophisticated Marketing Analyst with the analytical and marketing expertise to collect, analyze, and interpret internal and external marketing data for the Defense ...

previous pagenext page

Showing results 21-40

All JobsMarketing Analytics JobsMarketing Analytics Jobs in Silver Spring, MD

Marketing Analytics information

See Silver Spring, MD salary details

$37.7K

$98K

$148.3K

How much do marketing analytics jobs pay per year?

As of Aug 11, 2026, the average yearly pay for marketing analytics in Silver Spring, MD is $98,010.00, according to ZipRecruiter salary data. Most workers in this role earn between $78,600.00 and $114,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist, focusing on interpreting data to improve marketing strategies. Graduates can work with tools like Excel, SQL, and marketing platforms, and often need strong analytical, statistical, and communication skills. The degree opens opportunities across industries including retail, technology, and advertising, with roles involving data collection, reporting, and campaign optimization.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and can be found in various industries, making it a valuable career choice for those interested in data-driven marketing.

What does a marketing analyst do?

A marketing analyst collects and interprets data related to market trends, customer behavior, and campaign performance to help businesses make informed marketing decisions. They use tools like Excel, SQL, and analytics software to analyze data and generate reports. Strong analytical skills and knowledge of marketing strategies are essential for this role.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What job categories do people searching Marketing Analytics jobs in Silver Spring, MD look for? The top searched job categories for Marketing Analytics jobs in Silver Spring, MD are:
What cities near Silver Spring, MD are hiring for Marketing Analytics jobs? Cities near Silver Spring, MD with the most Marketing Analytics job openings:
Marketing Analytics jobs near you
Infographic showing various Marketing Analytics job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% Internship, 82% Full Time, 14% Part Time, and 3% Contract. Highlights an 83% Physical, 4% Hybrid, and 13% Remote job distribution, with an average salary of $98,010 per year, or $47.1 per hour.

Programmer Analyst - Marketing Analytics

Datalab USA

Germantown, MD • On-site

$65K - $75K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 15 days ago

Job description

DataLab USA™ is an analytics and technology driven database marketing consultancy. We combine sophisticated technology, cutting edge analytics and an intrinsic understanding of marketing to build large-scale addressable marketing programs for Fortune 500 companies. Our clients operate in multiple verticals: Financial Services, Insurance, Telcom, and Travel & Leisure.
We have placed in the INC 5000 list of fastest growing private companies for six times in the last ten years. At its heart, DataLab USA™ has the entrepreneurial spirit of a start-up. We judge ourselves on our ability to innovate, drive efficiency and deliver excellence for our clients
Primary Responsibilities
• Monitor existing process execution to ensure completion
• Execute & review existing process QC reports
• Review wiki and other documentation to understand existing processes purpose and steps
• Update Wiki documentation to improve team documentation
• Review ETL QC reports and identify any data quality issues
• Run existing scripts to update DWH
• Perform QC to ensure proper execution and completeness of DWH
• Run existing scripts to generate client reports
• QC & review report providing feedback to internal customers & stakeholders
• Assist with minor modifications & enhancements to reports
• Save all work with careful documentation (for QC and future use)
Responsibility Details
• Automate existing production code
• Assist with development of ad-hoc reports
• Know all client file inputs for a campaign, understand which would be critical for campaign processing and how the fields within each file are used in the campaign and results reporting
• Understand the content of the data in the environment as well as basic usage of it
• Understand the basic account business objectives and different business terminologies
• Understand the account basic business requirements and how it applies to the role
Education and Experience
• Bachelor's degree in Computer Science, Applied Math, Statistics, Data Science, Marketing Analytics or similar field required
• Work experience a plus
• Direct Marketing experience or knowledge a plus
• Certifications/Technical training are a plus
Job Skills
• Ability to learn SQL, Tableau, automation scheduling software
• Familiar with Microsoft Outlook, Word and Excel
Other Skills
• Strong attention to detail
• Ability to communicate clearly
• Self-motivated
• Strong interpersonal skills and ability to deal effectively in a team environment
**NO sponsorship offered for this position**
$65,000 - $75,000 a year
We are proud to offer a comprehensive benefits package designed to support the well-being and financial security of our employees. Our benefits include:
Medical, Dental, and Vision Plans: Comprehensive coverage to meet your healthcare needs.
Employee Assistance Program (EAP): Resources and support for personal and professional challenges.
401(k) Retirement Savings Plan: Includes Traditional IRA or Roth IRA options to help you plan for your future.
Paid Time Off: Enjoy paid vacation and sick leave to maintain work-life balance.
Company Holidays: Nine paid company holidays throughout the year.
At this time, DataLab USA and DataLab Digital Advertising will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position (i.e. H1B, F-1 OPT, F-1 STEM OPT, F-1 CPT, J-1, TN, or another type of work authorization).
DataLab USA™ is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin.
All offers of employment are contingent on passing a background check and drug test.
Privacy Policy - DataLab USA™ | Targeting Better Results

Apply