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Marketing Analytics Jobs in Georgia (NOW HIRING)

The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross ...

Marketing Analytics Manager Job Level: Mid - Senior Level This is what you will do.. You will be using quantitative methods to assess the impact of offline and digital marketing. You will be ...

ABOUT THIS POSITION Waystar is seeking a highly skilled and detail-oriented Marketing Measurement & Analytics professional to build, execute, and scale how marketing performance is measured and ...

Senior Analyst, Marketing Analytics

Atlanta, GA · On-site

$97K - $120K/yr

... Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond basic web metrics to map the complex user ...

Marketing Analyst

Alpharetta, GA · On-site

$85 - $110/hr

Marketing Who is CADY? CADY exists to inspire and unleash human potential. Started in 1999, we have ... Leverage Google Analytics (GA4) to analyze user behavior, conversion paths, cohort performance, and ...

The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and ... As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and ...

New

Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge ... As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and ...

Marketing Coordinator

Atlanta, GA · On-site +1

$40K - $56K/yr

Strong understanding of digital marketing and marketing analytics. * Able to work independently and take initiative. * Experience with CRM and marketing automation platforms is a plus. Ideal ...

Marketing Coordinator

Alpharetta, GA · On-site

$41K - $56K/yr

Track campaign performance using marketing analytics and prepare reports * Assist with budget tracking, invoice processing, and compliance with brand guidelines Qualifications: * Bachelor's degree in ...

Marketing Science associates are skilled in advanced analytics and analytical tools and languages such as GCP BigQuery, Python, R, SQL, Jupyter Notebook, Adobe Analytics, and Tableau. They possess ...

Marketing Analytics & Reporting * Develop and maintain recurring dashboards, reports, and performance tracking for marketing campaigns and audience engagement initiatives * Analyze campaign ...

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Showing results 1-20

Marketing Analytics information

See Georgia salary details

$30.8K

$80.1K

$121.2K

How much do marketing analytics jobs pay per year?

As of Sep 4, 2026, the average yearly pay for marketing analytics in Georgia is $80,054.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,200.00 and $93,700.00 per year, depending on experience, location, and employer.

What is marketing analytics?

A Marketing Analytics job involves collecting, analyzing, and interpreting data to measure the effectiveness of marketing campaigns and strategies. Professionals in this role use tools like Google Analytics, SQL, and data visualization platforms to track key performance metrics. Their insights help businesses optimize marketing efforts, improve customer targeting, and increase ROI. They often collaborate with marketing, sales, and product teams to drive data-driven decision-making. Skills in data analysis, statistics, and predictive modeling are highly valuable in this role.

What does a marketing analytics professional do?

In a Marketing Analytics role, your daily responsibilities may include collecting and analyzing marketing data, tracking campaign performance, building and updating dashboards, and generating reports to support decision-making. You’ll regularly collaborate with marketing, sales, and product teams to interpret results and provide actionable recommendations. Additionally, you may be involved in A/B testing, customer segmentation, and identifying market trends to help optimize marketing strategies. The role often requires balancing both short-term campaign analysis and long-term strategic reporting.

What are the key skills and qualifications needed for marketing analytics?

To thrive in Marketing Analytics, you need a strong analytical mindset, expertise in statistical methods, and a relevant degree such as marketing, statistics, or business. Proficiency in data analysis tools like Google Analytics, Tableau, SQL, and knowledge of marketing automation platforms is highly valued, and certifications in analytics or digital marketing can be advantageous. Strong communication, teamwork, and the ability to translate complex data into actionable insights are important soft skills for this role. These skills enable you to drive data-informed marketing strategies that improve campaign effectiveness and business outcomes.

Is marketing analytics a good job?

Marketing analytics is a growing field that involves analyzing data to improve marketing strategies and decision-making. It typically requires skills in data analysis, statistics, and tools like Excel, SQL, or Tableau. The role offers opportunities for advancement and often involves a collaborative work environment, making it a valuable career choice for those interested in data-driven marketing.

What can you do with a marketing analytics degree?

A marketing analytics degree prepares individuals for roles such as marketing analyst, data analyst, or digital marketing specialist. Graduates can analyze consumer data, measure campaign performance, and use tools like Excel, SQL, and marketing platforms to inform strategic decisions. These roles often require strong analytical skills and knowledge of data visualization and reporting.

What are the most commonly searched types of Marketing Analytics jobs in Georgia?

The most popular types of Marketing Analytics jobs in Georgia are:

What are popular job titles related to Marketing Analytics jobs in Georgia?

For Marketing Analytics jobs in Georgia, the most frequently searched job titles are:

What job categories do people searching Marketing Analytics jobs in Georgia look for?

The top searched job categories for Marketing Analytics jobs in Georgia are:

What cities in Georgia are hiring for Marketing Analytics jobs?

Cities in Georgia with the most Marketing Analytics job openings:

Infographic showing various Marketing Analytics job openings in Georgia as of August 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution, with an average salary of $80,054 per year, or $38.5 per hour.

Manager, Marketing Analytics

Home Depot

Atlanta, GA • On-site

Full-time

Posted 12 days ago


Key responsibilities

  • Lead the team responsible for marketing insight generation and analysis to support various business functions.

  • Present analysis and test results, and make recommendations to peers and senior management.

  • Manage the prioritization and execution of report enhancements and analytical projects based on business needs.


Home Depot rating

7.4

Company rating: 7.4 out of 10

Based on 6,486 frontline employees who took The Breakroom Quiz

5th of 39 rated national retailers


Job description

With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Manager, Marketing Analytics will lead the team responsible for marketing insight generation and analysis in support of Home Depot's marketing, merchandising, operations, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of marketing measurement models like MMM, MTA, LTA, OAM and channel platform ROAS to generate insights and recommendations designed to spur the business forward.
The Manager, Marketing Analytics will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.
Key Responsibilities:
  • 20% Responsible for presenting analysis and test results and resulting
  • recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
  • 10% Communicate opportunities to drive financial goals cross-functionally by
  • making suggestions that support site-wide objectives.
  • 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact marketing performance; translate analysis into executable recommendations.
  • 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
  • 10% Prioritize and manage execution of requests for report enhancements and
  • analysis from business partners. Establish and evangelize improved data-driven views of performance.
  • 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
  • 10% Manage analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot.
  • 10% Share leadership for the teams responsible for analytics (reporting and analysis) and, over-time, structured site (A/B, MVT) testing.

Direct Manager/Direct Reports:
  • This position typically reports to Sr. Manager
  • This position has 3 Direct Reports

Travel Requirements:
  • Typically requires overnight travel less than 10% of the time.

Physical Requirements:
  • Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:
  • Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  • No travel required

Minimum Qualifications:
  • Must be eighteen years of age or older.
  • Must be legally permitted to work in the United States.
  • Manages a team of 1-5 direct reports
  • Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)

Preferred Qualifications:
  • MBA or Masters preferred
  • Demonstrated experience managing a team of technically advanced analytical professionals
  • Experience managing an A/B testing program and working with database-driven sites and content management tools
  • Experience in relevant marketing analytics and models
  • Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
  • Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
  • Open to idea exploration with strong problem-solving/analytical abilities
  • Leadership and supervisory skills
  • Possess executive-level communication and presentation skills
  • Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization

Minimum Education:
  • The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:
  • 5

Competencies:
  • Decision Quality
  • Collaborates
  • Drives Engagement
  • Ensures Accountability
  • Plans and Aligns
  • Communicates Effectively
  • Customer Focus
  • Develops Talent
  • Drives Results
  • Manages Conflict

What Home Depot employees say

Pay

Benefits

Hours and flexibility

Workplace

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About Home Depot

Sourced by ZipRecruiter

The Home Depot is the world’s largest home improvement specialty retailer, operating a vast network of warehouse-format stores across the United States, Canada, and Mexico. Founded in 1978, the company has established itself as the primary resource for building materials, lawn and garden products, and home décor. Its business model caters to two distinct customer bases: Do-It-Yourself (DIY) homeowners and "Pro" customers, such as professional contractors and tradespeople. Beyond product sales, the company offers an extensive suite of services, including professional installation and one of the largest tool rental operations in North America.

Industry

Retail, manufacturing and personal services

Company size

10,000+ Employees

Headquarters location

Atlanta, GA, US

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