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Marketing Analytics Manager Jobs in Rochester, NY

Byrne Dairy and Deli

Marketing Specialist

Batavia, NY · On-site

Partner with Category Managers and Marketing to align inventory purchasing with promotional calendars, seasonal campaigns, and product launches. * Analyze sales data, consumer trends, and market ...

Byrne Dairy and Deli

Marketing Specialist

Walworth, NY · On-site

Partner with Category Managers and Marketing to align inventory purchasing with promotional calendars, seasonal campaigns, and product launches. * Analyze sales data, consumer trends, and market ...

superiorplus

Marketing Performance Lead

Rochester, NY · On-site

... analytics, or a similar role. * Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data. * Proven ability to develop and own performance reporting in a multi ...

superiorplus

Marketing Performance Lead

Rochester, NY · On-site

... analytics, or a similar role. * Strong experience working with CRM platforms, preferably Salesforce, and complex funnel data. * Proven ability to develop and own performance reporting in a multi ...

Varsity Tutors

Marketing Tutor

Rochester, NY · Remote

$18 - $40/hr

Skilled at breaking down market segmentation analysis, campaign development, and marketing plan ... brand management applications. * Curriculum Awareness & Adaptive Instruction: Familiar with ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

... analytics, and occupancy trends; provide recommendations based on results. * Support leasing ... and managing marketing strategies, digital campaigns, social media programs, corporate ...

Park Grove Realty LLC

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

... analytics, and occupancy trends; provide recommendations based on results. * Support leasing ... and managing marketing strategies, digital campaigns, social media programs, corporate ...

Park Grove Realty

Marketing Manager

Rochester, NY · On-site

$65K - $80K/yr

... analytics, and occupancy trends; provide recommendations based on results. * Support leasing ... and managing marketing strategies, digital campaigns, social media programs, corporate ...

Excelsior Communities

Marketing Manager

Rochester, NY

$65K - $75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

Park Grove Realty

Marketing Manager

Rochester, NY · Hybrid

$65K - $80K/yr

... analytics, and occupancy trends; provide recommendations based on results. * Support leasing ... and managing marketing strategies, digital campaigns, social media programs, corporate ...

Excelsior Communities

Marketing Manager

Rochester, NY · On-site

$75K/yr

  • Medical

  • Dental

  • Vision

  • Retirement

  • PTO

Analyze social media, SEO, website, ad, occupancy, and leasing data to guide marketing strategy and ... Collaborate with management, property teams, and vendors to execute marketing campaigns, creative ...

Limitless East Marketing

Marketing Agent

Rochester, NY · On-site

$55K - $59K/yr

Analytical mindset with attention to detail * Ability to manage multiple tasks in a fast-paced ... Willingness to learn and adapt to new marketing tools and processes Additional Information

CEIPAL

Digital Marketing Manager

Rochester, NY

$60K - $80K/yr

  • Medical

  • Retirement

... Marketing Manager you will report to the company's Chief Marketing Officer and will be at the ... You will research and analyze competitor's campaigns and obtain insights from customers and ...

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All JobsMarketing Analytics JobsMarketing Analytics Manager JobsMarketing Analytics Manager Jobs in Rochester, NY

Marketing Analytics Manager information

See Rochester, NY salary details

$36K

$93.5K

$141.6K

How much do marketing analytics manager jobs pay per year?

As of Aug 12, 2026, the average yearly pay for marketing analytics manager in Rochester, NY is $93,543.00, according to ZipRecruiter salary data. Most workers in this role earn between $75,000.00 and $109,500.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a marketing analytics manager?

To thrive as a Marketing Analytics Manager, you need expertise in data analysis, marketing strategy, and statistical modeling, often supported by a bachelor’s or master’s degree in marketing, statistics, or a related field. Familiarity with tools like Google Analytics, Tableau, SQL, and marketing automation platforms—as well as certifications such as Google Analytics or Digital Marketing Analytics—are highly valued. Strong communication, leadership, and problem-solving skills are essential soft skills for effectively translating data insights to both technical and non-technical stakeholders. These competencies enable managers to drive informed marketing decisions, optimize campaigns, and demonstrate the value of marketing initiatives to their organization.

What does a typical day look like for a marketing analytics manager?

A typical day for a Marketing Analytics Manager involves gathering and analyzing marketing data, preparing reports that summarize performance metrics, and providing actionable insights to inform strategy. You may collaborate closely with marketing, sales, and product teams to identify key opportunities for growth and help optimize campaigns in real-time. Regular tasks also include presenting data-driven recommendations to leadership, managing dashboards, and staying updated on the latest analytics tools and trends. The environment is dynamic, with a mix of independent analysis and cross-functional teamwork. This role challenges you to blend technical expertise with business acumen, making each day varied and impactful.

What does a marketing analytics manager do?

A Marketing Analytics Manager analyzes marketing data to measure performance, identify trends, and optimize strategies. They use tools like Google Analytics, SQL, and BI platforms to track key metrics such as customer acquisition, conversion rates, and ROI. Their role involves collaborating with marketing teams to provide data-driven insights that improve campaign effectiveness and business growth.

What are the most commonly searched types of Marketing Analytics jobs in Rochester, NY? The most popular types of Marketing Analytics jobs in Rochester, NY are:
What are popular job titles related to Marketing Analytics Manager jobs in Rochester, NY? For Marketing Analytics Manager jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Marketing Analytics Manager jobs in Rochester, NY look for? The top searched job categories for Marketing Analytics Manager jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Marketing Analytics Manager jobs? Cities near Rochester, NY with the most Marketing Analytics Manager job openings:
Marketing Analytics Manager jobs near you
Infographic showing various Marketing Analytics Manager job openings in Rochester, NY as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $93,543 per year, or $45 per hour.

Marketing Director

Insero Talent Solutions

Rochester, NY

Full-time

Posted 28 days ago

Job description

Insero Talent Solutions has partnered with a flourishing optical company based in Rochester, NY, experiencing substantial growth to recruit a Marketing Director.

Position Summary

The Marketing Director serves as the senior marketing executive and principal advisor to the CEO on all marketing, branding, communications, and customer engagement initiatives. This position develops enterprise marketing strategies that drive revenue growth, strengthen brand equity, support product innovation, expand market share, and enhance customer experience across all business channels.

Scope of Responsibility

The Marketing Director has overall responsibility for corporate marketing strategy, digital transformation, brand management, demand generation, licensing, product marketing, communications, e-commerce marketing, retail marketing, analytics, and marketing technology.

The role leads internal staff and external agencies while partnering with executive leadership to achieve strategic business objectives.

Leadership Responsibilities

  • Serve as the principal marketing advisor to the CEO and executive leadership team.
  • Develop long-range marketing strategies aligned with corporate growth initiatives.
  • Lead enterprise brand architecture across all of the company's brands.
  • Direct integrated marketing strategies across digital, retail, wholesale, healthcare,
  • government, and e-commerce channels.
  • Lead product launch and go-to-market strategies.
  • Oversee digital marketing, SEO, SEM, paid media, content marketing, email marketing,
  • influencer marketing, affiliate marketing, and social media.
  • Lead licensing and strategic brand partnership marketing programs.
  • Direct corporate communications, public relations, executive messaging, and reputation
  • Develop annual marketing budgets and measure ROI, ROAS, CAC, CLV, and other key
  • performance indicators.
  • Champion AI, marketing technology, automation, CRM, analytics, and customer
  • intelligence initiatives.
  • Build, mentor, and lead a high-performing marketing department.

Education

  • Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field, or an equivalent combination of education and progressively responsible marketing experience. MBA or related graduate degree preferred.

Experience

Required:

  • 10+ years of progressive marketing leadership experience.
  • Executive-level experience developing enterprise marketing strategy.
  • Experience leading multi-brand marketing organizations, digital marketing, budgeting, analytics, and cross-functional initiatives.

Preferred:

  • Manufacturing, optical, healthcare, consumer products, B2B/B2C, e-commerce, and licensed products experience.

Knowledge, Skills & Abilities

  • Enterprise marketing strategy, executive leadership, digital marketing, brand management, licensing, AI-enabled marketing, marketing analytics, financial management, customer insights, public relations, organizational development, strategic partnerships, and executive communication.
  • Oversee agencies, creative partners, vendors, licensors, and strategic partners.
  • Conduct market research, competitive intelligence, pricing analysis, and customer insight initiatives.
  • Engage and strengthen relationships with retail locations, ranging from independent standalone operations to medium and larger-scale businesses. Additionally, develop and execute marketing plans for these locations and collaborate effectively with client marketing representatives to align objectives, share insights, and co-create campaigns that deliver measurable results. Passion for fashion, sports, fandom culture, or entertainment marketing.
  • Drive innovation in omnichannel marketing and customer engagement.