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Market Research Associate Jobs in Atlanta, GA (NOW HIRING)

RaceTrac

Senior Market Research Analyst

Atlanta, GA · On-site

The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by ... associates, including, but not limited to attitudes and usage, concept testing, message ...

Eurofins Scientific

RESEARCH ASSOCIATE

Atlanta, GA · On-site

... market leaders in certain testing and laboratory services for genomics, discovery pharmacology ... Descripcion del empleo La principal mision del Research Associate sera la de cooperar en un ...

FIRE, Atlanta

Marketing Associate

Atlanta, GA · On-site

FIRE, Atlanta is searching for a Marketing Associate to help plan and implement our marketing and ... Be familiar with ways to analyze and understand the full marketing mix of market research and ...

FIRE, Atlanta

Marketing Associate

Atlanta, GA · On-site

FIRE, Atlanta is searching for a Marketing Associate to help plan and implement our marketing and ... Be familiar with ways to analyze and understand the full marketing mix of market research and ...

SRS Real Estate Partners

Associate

Atlanta, GA · On-site

This position is designed to build the skills and knowledge to become a sales associate in the ... Work with brokers in the office on retail listings Performing market research and analysis ...

SRS REAL ESTATE PARTNERS LLC

Associate

Atlanta, GA · On-site

This position is designed to build the skills and knowledge to become a sales associate in the ... accounts; conduct market research and manage databases. Responsibilities include but are not ...

SRS REAL ESTATE PARTNERS LLC

Associate

Atlanta, GA · On-site

This position is designed to build the skills and knowledge to become a sales associate in the ... market research and manage databases. Responsibilities include but are not limited to: • Work ...

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All JobsMarket Research Associate JobsMarket Research Associate Jobs in Atlanta, GA

Market Research Associate information

See Atlanta, GA salary details

$30.3K

$78K

$178.9K

How much do market research associate jobs pay per year?

As of Sep 4, 2026, the average yearly pay for market research associate in Atlanta, GA is $78,044.00, according to ZipRecruiter salary data. Most workers in this role earn between $34,600.00 and $103,400.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a market research associate?

To thrive as a Market Research Associate, you need strong analytical skills, proficiency in data interpretation, and a bachelor's degree in marketing, business, or a related field. Familiarity with statistical analysis software (such as SPSS or Excel), survey platforms, and data visualization tools is typically required. Attention to detail, critical thinking, and effective communication set top performers apart in this role. These skills enable accurate market analysis, actionable insights, and clear reporting to support strategic business decisions.

What are some common challenges market research associates face when gathering data, and how can they overcome them?

Market Research Associates often encounter challenges such as low survey response rates, reaching the right target audience, and ensuring data accuracy. To overcome these, associates typically use a mix of digital tools, incentives, and multiple outreach channels to boost participation. Collaborating closely with marketing and data analytics teams can also help refine survey design and sampling strategies, resulting in higher-quality data. Staying adaptable and proactive in communication is key to navigating these obstacles effectively.

What is the difference between Market Research Associate vs Market Analyst?

AspectMarket Research AssociateMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some experience in researchBachelor's or master's degree in finance, economics, or related field; analytical skills emphasized
Work EnvironmentCorporate or agency settings; focus on data collection and report preparationFinancial firms, consulting agencies; focus on market trends and forecasting
Employer & Industry UsageRetail, consumer goods, marketing agenciesFinancial services, investment firms, consulting

While both roles involve analyzing market data, a Market Research Associate primarily gathers and reports on consumer insights, whereas a Market Analyst focuses on interpreting market trends and forecasting. The roles often overlap, but the Analyst tends to have a more strategic, data-driven focus.

What does a market research associate do?

A market research associate collects and analyzes data to help companies understand market trends, customer preferences, and competitive landscapes. They use tools like surveys, interviews, and statistical software to generate reports that inform business strategies and decision-making.

What are the most commonly searched types of Market Research jobs in Atlanta, GA?

The most popular types of Market Research jobs in Atlanta, GA are:

What are popular job titles related to Market Research Associate jobs in Atlanta, GA?

For Market Research Associate jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching Market Research Associate jobs in Atlanta, GA look for?

The top searched job categories for Market Research Associate jobs in Atlanta, GA are:

What cities near Atlanta, GA are hiring for Market Research Associate jobs?

Cities near Atlanta, GA with the most Market Research Associate job openings:

Market Research Associate jobs near you
Infographic showing various Market Research Associate job openings in Atlanta, GA as of August 2026, with employment types broken down into 1% As Needed, 69% Full Time, 26% Part Time, 1% Temporary, and 3% Contract. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $78,044 per year, or $37.5 per hour.

Senior Market Research Analyst

RaceTrac Petroleum, Inc.

Atlanta, GA • On-site

Full-time

Re-posted 4 days ago

RaceTrac rating

4.6

Company rating: 4.6 out of 10

Based on 199 frontline employees who took The Breakroom Quiz

38th of 47 rated convenience stores

Job description

RaceTrac Company Overview
Job Description:
The Market Research Senior Analyst is responsible for supporting RaceTrac's growth strategies by using all data available to understand the customer and the industry. This role will support all departments, providing actionable industry and consumer insights developed from primary research, secondary research, and data analysis. Up to 5% travel required.
What You'll Do:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

What We're Looking For:
  • Bachelor's degree from a 4-year College or University (preferably in statistics, business analytics, or marketing).
  • 2+ years' experience in a consumer insights or market research role. Brand Tracking experience is a plus.
  • Proficiency with MS Office Suite, advanced Excel knowledge
  • Experience using data analysis tools, such as SPSS, Tableau, or PowerBi
  • Self-starter with strong leadership capability and ability to work well cross-functionally. Aptitude to train internal stakeholders on how to use and understand consumer insights.
  • Experience moderating focus groups and in-depth interviews with consumers is a plus.
  • Experience with basic statistical methodologies, such as correlation, regression, etc is preferred.

Fueled by Growth, Driven by You
At RaceTrac, our people make the difference. Whether you're working in a store, at our corporate office, or on the road, you'll be part of a team that brings energy, innovation, and a passion for serving others every day. We support each other, celebrate wins big and small, and create opportunities for growth at every level. With four operating divisions RaceTrac, RaceWay, Energy Dispatch, and Gulf - there's always a new challenge to take on and a new path to pursue. Join us and discover how far your career can go.
To see what #LifeatRaceTrac is like, visit our LinkedIn, Facebook, and Instagram pages.
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Responsibilities:
  • Oversees market research projects conducted through research partners, including troubleshooting problems, managing timelines, and providing guidance and solutions.
  • Uses internal platforms and external vendors to conduct qualitative and quantitative research with consumers, guests, and store associates, including, but not limited to attitudes and usage, concept testing, message optimization, etc.
  • Runs and reports on brand trackers. Comfortable synthesizing tracker performance with internal initiatives and external factors.
  • Leads market research development and execution, including selecting methodologies, identifying business and research objectives, resourcing, and execution.
  • Leverages prior survey data and syndicated data to supplement insights reports with competitive trends and consumer behavior for a holistic view of the customer and industry.
  • Maintains relationships with key stakeholders to understand research needs and how to support their goals and initiatives. Works cross functionally with stakeholders across the business to meet project needs.
  • Creates presentations with actionable findings, insights, and recommendations to all levels of the organization. Leverages data visualization techniques to ensure findings are easy to read and interpret to create a clear story with the data.

Qualifications:
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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