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Market Research Associate Jobs in Wisconsin (NOW HIRING)

Survey Research Associate

Madison, WI ยท On-site +1

$50K - $60K/yr

Survey Research Associate The Survey Research Associate position leads the planning, coordination ... Background in survey research or market research and knowledge of survey methodology and best ...

... Associate to join our growth engine. In this role, you will play a critical part in shaping the ... This is a high-visibility role where your financial models, strategic insights, and market research ...

Marketing Associate

Madison, WI ยท On-site

$60K - $66K/yr

We are looking for a motivated Marketing Associate to support our growing client portfolio and ... Conduct basic market research to identify trends and opportunities. * Maintain organized marketing ...

Marketing Associate

Madison, WI ยท On-site

$60K - $66K/yr

We are looking for a motivated Marketing Associate to support our growing client portfolio and ... Conduct basic market research to identify trends and opportunities. * Maintain organized marketing ...

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Showing results 1-20

Market Research Associate information

See Wisconsin salary details

$31.8K

$81.9K

$187.7K

How much do market research associate jobs pay per year?

As of Aug 4, 2026, the average yearly pay for market research associate in Wisconsin is $81,915.00, according to ZipRecruiter salary data. Most workers in this role earn between $36,300.00 and $108,500.00 per year, depending on experience, location, and employer.

Is market research a stressful job?

Market research associates often face deadlines, data analysis, and client expectations, which can contribute to work-related stress. The level of stress varies depending on workload, project complexity, and work environment, but strong organizational and analytical skills can help manage pressure.

What is the difference between Market Research Associate vs Market Analyst?

AspectMarket Research AssociateMarket Analyst
Required CredentialsBachelor's degree in marketing, business, or related field; often some experience in researchBachelor's or master's degree in finance, economics, or related field; analytical skills emphasized
Work EnvironmentCorporate or agency settings; focus on data collection and report preparationFinancial firms, consulting agencies; focus on market trends and forecasting
Employer & Industry UsageRetail, consumer goods, marketing agenciesFinancial services, investment firms, consulting

While both roles involve analyzing market data, a Market Research Associate primarily gathers and reports on consumer insights, whereas a Market Analyst focuses on interpreting market trends and forecasting. The roles often overlap, but the Analyst tends to have a more strategic, data-driven focus.

What does a market research associate do?

A market research associate collects and analyzes data to help companies understand market trends, customer preferences, and competitive landscapes. They use tools like surveys, interviews, and statistical software to generate reports that inform business strategies and decision-making.

What are some common challenges market research associates face when gathering data, and how can they overcome them?

Market Research Associates often encounter challenges such as low survey response rates, reaching the right target audience, and ensuring data accuracy. To overcome these, associates typically use a mix of digital tools, incentives, and multiple outreach channels to boost participation. Collaborating closely with marketing and data analytics teams can also help refine survey design and sampling strategies, resulting in higher-quality data. Staying adaptable and proactive in communication is key to navigating these obstacles effectively.

What are the key skills and qualifications needed to thrive as a market research associate?

To thrive as a Market Research Associate, you need strong analytical skills, proficiency in data interpretation, and a bachelor's degree in marketing, business, or a related field. Familiarity with statistical analysis software (such as SPSS or Excel), survey platforms, and data visualization tools is typically required. Attention to detail, critical thinking, and effective communication set top performers apart in this role. These skills enable accurate market analysis, actionable insights, and clear reporting to support strategic business decisions.
What are the most commonly searched types of Market Research jobs in Wisconsin? The most popular types of Market Research jobs in Wisconsin are:
What are popular job titles related to Market Research Associate jobs in Wisconsin? For Market Research Associate jobs in Wisconsin, the most frequently searched job titles are:
What job categories do people searching Market Research Associate jobs in Wisconsin look for? The top searched job categories for Market Research Associate jobs in Wisconsin are:
What cities in Wisconsin are hiring for Market Research Associate jobs? Cities in Wisconsin with the most Market Research Associate job openings:
Infographic showing various Market Research Associate job openings in Wisconsin as of July 2026, with employment types broken down into 100% Full Time. Highlights an 49% In-person, and 51% Remote job distribution, with an average salary of $81,915 per year, or $39.4 per hour.

Survey Research Associate

Polco

Madison, WI โ€ข On-site, Remote

$50K - $60K/yr

Full-time

Medical, Dental, Vision, PTO

Re-posted 12 days ago


Job description

Survey Research Associate

The Survey Research Associate position leads the planning, coordination, and execution of survey initiatives conducted on behalf of local governments. This role oversees the full lifecycle of benchmark surveys, including project onboarding and setup, data collection, analysis coordination, and reporting. Working closely with city administrators, department leaders, and communication experts, Survey Research Associates ensure that surveys are aligned with municipal goals, meet high methodological standards, and are delivered on time and within budget.

The role requires strong organizational skills, knowledge of survey research methods, and the ability to translate data into clear, actionable insights for public sector decision-makers. The Survey Research Associate serves as the primary point of contact for municipal clients and ensures that survey findings meaningfully inform policy, service improvements, and community engagement efforts.

During your first few months, your responsibilities will include:

  • Shadowing and assisting Survey Research (SR) Team members in all aspects of our survey processes including survey creation, programming, sampling, creating outreach materials, finalizing reports for clients, and performing quality assurance checks
  • Learning to promptly respond to client questions, resolve technical issues and requests for information, and manage engagement and outreach efforts
  • Supporting colleagues and clients through the lifecycle of their survey projects
  • Understanding and conveying the value of Polco and our benchmark survey products to our clients
  • Using various mediums of communication to troubleshoot and solve problems as they arise

With training, your responsibilities will evolve to include:

  • Own a portfolio of up to 15 concurrent projects, successfully delivering 30+ projects annually
  • Create, monitor, and update project plans to provide a complete picture of project progress and performance at all times
  • Manage project scope, schedule, quality, resources, and risk to ensure that all projects produce the required deliverables on time and at the necessary level of quality
  • Maintain accurate and up-to-date Asana boards throughout each project's lifecycle, ensuring that standard processes are followed, enabling other teammates to collaborate
  • Collaborate with clients to build strong relationships built on trust and commitment
  • Recognize and suggest potential system and process enhancements that could be made to increase effectiveness or efficiency of internal and external processes
  • Identify upsell opportunities and bring those to the attention of the appropriate member of the Sales Team

What You'll Bring:

  • A BA, BS, or any combination of skills and experience that would allow for success in the position
  • Minimum of 3 years related experience, preferably in client-facing roles that involved project management
  • Exceptional attention to detail, accuracy, and organizational skills
  • Excellent written and verbal communication abilities
  • Proficiency in Microsoft Office, Google Suite, and Asana (or a similar work-management tool)
  • Experience with Tableau, data analysis, and reporting (R, SPSS, Excel) is preferred
  • A basic understanding of more complex survey research tools (R) where replication of tasks is required
  • Background in survey research or market research and knowledge of survey methodology and best practices
  • Ability to work both independently and collaboratively in a remote team environment
  • Strong problem-solving skills and ability to manage competing priorities

Perks & Benefits:

  • Exceptional benefits package including dental, medical, and vision coverage
  • Remote work environment
  • Flexible work hours, 14 company holidays, and generous paid time off

To Apply:

Apply for the Survey Research Associate position by submitting a resume, one-page cover letter, and your personal information to the listing on Polco's careers page. Both a resume and a cover letter are required for full consideration. Please submit your application materials as PDFs.

This position was first posted on June 24, 2026 and will remain open until filled.

Employment Type: FULL_TIME