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Market Planning Analyst Jobs (NOW HIRING)

Strategic Planning Analyst

Stamford, CT · Hybrid

$100K - $124K/yr

The Strategic Planning Analyst supports strategic planning and business development efforts for the ... Utilize market data systems (such as CHIME, Sg2, and Marketware) and develop new and creative ...

Strategic Planning Analyst

Stamford, CT · Hybrid

$100K - $124K/yr

The Strategic Planning Analyst supports strategic planning and business development efforts for the ... Utilize market data systems (such as CHIME, Sg2, and Marketware) and develop new and creative ...

Strategic Planning Analyst

Stamford, CT · On-site

$100K - $124K/yr

The Strategic Planning Analyst supports strategic planning and business development efforts for the ... Utilize market data systems (such as CHIME, Sg2, and Marketware) and develop new and creative ...

Planning Analyst

Santa Monica, CA · On-site

$68K - $90K/yr

Your Role The Planning Analyst is responsible for developing and executing SKU-level supply plans ... Compensation will be commensurate with the candidate's experience and local market rates. * Job ...

This role focuses on data analysis, market research, and cross-functional coordination to support informed decision-making and long-term growth. * -Support strategic planning activities, including ...

Known for our iconic double-bubble bottle, we grow, harvest, package, and market fresh pomegranates ... JOB SUMMARY: The Planning Analyst is responsible for performing detailed analysis projects for ...

Known for our iconic double-bubble bottle, we grow, harvest, package, and market fresh pomegranates ... JOB SUMMARY: The Planning Analyst is responsible for performing detailed analysis projects for ...

Known for our iconic double-bubble bottle, we grow, harvest, package, and market fresh pomegranates ... JOB SUMMARY: The Planning Analyst is responsible for performing detailed analysis projects for ...

The Demand Planning Analyst is responsible for developing accurate forecasts that align demand and ... Investigate significant forecast variances and adjust models based on updated insights and market ...

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Market Planning Analyst information

See salary details

$40.5K

$77.1K

$124K

How much do market planning analyst jobs pay per year?

As of Jun 15, 2026, the average yearly pay for market planning analyst in the United States is $77,122.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $90,000.00 per year, depending on experience, location, and employer.

What does a market analyst do?

A market planning analyst researches market trends, analyzes data, and evaluates competitors to help companies develop effective marketing strategies. They use tools like Excel, data analysis software, and market research reports to inform decision-making and support business growth. Strong analytical skills and understanding of industry dynamics are essential for this role.

What does a planning analyst do?

A planning analyst is responsible for analyzing market data, forecasting trends, and developing strategic plans to support business growth. They use tools like Excel, data modeling, and market research to inform decision-making and optimize resource allocation. Their work often involves collaboration with marketing, sales, and finance teams to ensure alignment with company objectives.

What does a Market Planning Analyst do?

A Market Planning Analyst is responsible for researching market trends, analyzing data, and developing strategies to help a company reach its target audience and achieve business goals. They assess competitors, identify market opportunities, and make recommendations for product launches, pricing, and promotional activities. These professionals play a key role in guiding marketing efforts by providing data-driven insights and forecasts to support decision-making.

Is market analyst a good career?

A market planning analyst is a professional who analyzes market trends, consumer behavior, and competitive data to inform business strategies. The role typically requires strong analytical skills, proficiency with data tools, and knowledge of industry dynamics, offering opportunities for career growth and specialization. It can be a stable and rewarding career for individuals interested in data-driven decision making.

What is the difference between Market Planning Analyst vs Market Research Analyst?

AspectMarket Planning AnalystMarket Research Analyst
Primary FocusDeveloping strategic market plans and forecastsGathering and analyzing data on market trends and consumer behavior
Skills & CertificationsBusiness analysis, strategic planning, proficiency in Excel and analytics toolsData collection, statistical analysis, survey design
Work EnvironmentCorporate marketing or strategic planning departmentsResearch firms, marketing agencies, or corporate teams
Industry UsageUsed across industries for planning and forecastingPrimarily in marketing, advertising, and consulting

The main difference is that Market Planning Analysts focus on creating strategic plans and forecasts to guide business decisions, while Market Research Analysts concentrate on collecting and analyzing data to understand market trends. Both roles require analytical skills and industry knowledge but serve different purposes within the marketing and business development process.

How does a Market Planning Analyst typically collaborate with other departments within a company?

Market Planning Analysts play a key role in cross-functional collaboration, often working closely with sales, marketing, product development, and finance teams. They gather and analyze market data to inform strategy, and then communicate their findings in meetings or reports to guide decision-making across departments. Regular interaction with these teams ensures alignment on market trends, customer needs, and competitive positioning. This collaborative environment helps drive successful marketing campaigns, product launches, and long-term business growth.

What are the key skills and qualifications needed to thrive as a Market Planning Analyst, and why are they important?

To thrive as a Market Planning Analyst, you need strong analytical skills, market research expertise, and a degree in business, economics, or a related field. Familiarity with data analysis tools such as Excel, SQL, and market intelligence platforms, as well as experience with CRM or ERP systems, is typically required. Strong communication, critical thinking, and problem-solving abilities help you interpret data and present actionable insights to stakeholders. These skills are essential for developing effective market strategies and enabling organizations to make data-driven business decisions.

What is the salary of a market analyst?

The salary of a market planning analyst typically ranges from $55,000 to $85,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts with specialized skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Market Planning Analyst jobs
Infographic showing various Market Planning Analyst job openings in the United States as of June 2026, with employment types broken down into 1% As Needed, 83% Full Time, 15% Part Time, and 1% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution, with an average salary of $77,122 per year, or $37.1 per hour.
Strategic Planning Analyst

Strategic Planning Analyst

Stamford Health

Stamford, CT • Hybrid

$100K - $124K/yr

Full-time

Posted yesterday


Stamford Health rating

8.3

Company rating: 8.3 out of 10

Based on 24 frontline employees who took The Breakroom Quiz


Job description

The Strategic Planning Analyst supports strategic planning and business development efforts for the Strategic Planning Department through research, design and production of data analyses, preparation of reports and presentations, and maintenance of data and information. This position provides technical and analytic support for the Strategic Planning Department to assist the Organization in achieving its strategic goals, responding proactively to market opportunities, and complying with regulatory requirements, such as the Certificate of Need process.  The Strategic Planning Analyst requires strong qualitative and quantitative skills including statistics, use of analytical tools and planning databases, knowledge of health care planning and marketing, finance and operational data, as well as strong computer skills.  This position requires the ability to translate qualitative and quantitative data into actionable information to inform decision-making. 

Schedule: 2 days onsite in Stamford, CT 9am-5pm, 3 days remote

MAJOR ACCOUNTABILITIES/CRITICAL RESPONSIBILITIES:

  1. Compile, organize, format, analyze, interpret, report and present data to inform strategic planning, business/program development, and other informational needs of the Strategic Planning Department and the Organization.  Prepare draft of narratives, research materials, tables, analyses, and other materials for review and inclusion in written planning documents. Provide timely and accurate analyses for all projects assigned.
  2. Support the planning, development, and execution of short and long-term strategic initiatives across the organization through program/initiative management, meeting facilitation/leadership, document development, and analytical support. 

  3. Utilize market data systems (such as CHIME, Sg2, and Marketware) and develop new and creative methods and analyses to help solve complex problems and improve the analytical efficiency of the Strategy and Business Development function. 

  4. Design routine and custom reports such as market share, patient origin, utilization trends, physician utilization, network integrity, demographics, and forecasts and projections.  Manage requests for new reports as well as modifications to existing reports in a timely manner. Design and prepare standard on-going reports, Executive-level presentations, and ad hoc analyses.
  5. Conduct project specific research to better understand the market place and/or determine the demand for health care services within a given market.      Assess regulatory and licensure requirements, demographics, market competition, demand forecasts, and physician practice data.
  6. Monitor and analyze internal and external environments and identify trends and opportunities for consideration. Continually monitor healthcare news, research articles, and attend industry meetings as appropriate and proactively share internal and market insights with team members, executive leadership, service line administrators, operations, and clinical staff through quarterly reports, presentations, memos, newsletters, white papers, etc. 

  7. Identify and compile competitive business intelligence. 
  8. Select and use appropriate methodologies for decision making.  Select data from a variety of sources to fulfill business needs by extracting key pieces and relating them to the specific project.
  9. Provide data and reporting to comply with regulatory requirements, such as the Certificate of Need process and the CT Office of Health Care Access and Department of Public Health requests. Actively monitor CON filings by other hospitals (in Connecticut and New York) and other important state regulatory activity.
  10. Assist the Director of Strategy with preparation of Certificate of Need applications and all related regulatory requirements. 
  11. Provide support to the Director of Strategy by preparing data analyses and documentation to facilitate the development of strategic and business plans, feasibility studies, and various programmatic initiatives, and to respond to requests from consultants.
  12. Work collaboratively with Analytics and Innovation, Information Technology, Finance, and other applicable departments in the Organization to provide requested information to Service Line Directors, Strategy and Marketing Department staff, Department Managers, physicians, and other staff in the Organization, and consultants, as directed by the Director of Strategy.
  13. Develop expertise in both internal (Tableau, Meditech, BI Report Builder) and external (Sg2 Analytics, CHIME Data, CHIME Maps, etc.) data tools. Work collaboratively with Business Intelligence and IT to ensure the completeness and accuracy of internal data feeds sent to outside sources (e.g., CHA, etc.). Run analyses on internal data as needed.

QUALIFICATIONS/REQUIREMENTS:

Bachelor's degree required, Master's Degree Preferred, preferably in Business Administration, Health Care Administration, Market Research, or Statistics.  Knowledge and experience in health care planning and marketing, and hospital/health system finance and operational data, as well as strong computer skills and complex statistical and data analytical skills required. 

Other Requirements:

  • Strong data analysis skills as well as experience working with large volumes of data in MS Excel, Tableau 

  • 2+ years of job-related experience in a health care provider or health plan setting 

  • Knowledge and experience in hospital/health system data (e.g., MSDRG, ICD & CPT codes)

  • Ability to apply critical thinking and problem-solving skills to work through complex situations

  • Experience in the preparation of statistical and descriptive reports 

  • Effective oral, written, and documentation skills 

  • Excellent communication and presentation skills

  • Eagerness and ability to learn and contribute to as a team player

  • High degree of personal initiative with adaptability to manage multiple projects with changing priorities 

  • Ability to build relationships with and work effectively with colleagues at all levels, both administrative and clinical, internal and external

  • Innovative thinker and self-starter

  • Strategic planning background a plus

  • Curiosity and willingness to learn 

  • Ability to encourage and foster creativity in the team

Computer Skills Required:

  • Must be proficient in:

  • Microsoft Word, Excel, Power Point, and Adobe Acrobat 

  • Chime databases (e.g. Decision Support Tool; Physician Performance, Chime Maps, Patient Census Report) 

  • Sg2 and other forecasting software

  • Use of spreadsheet tools, database management, and presentation tools

  • Knowledge of and experience working with statistical and data warehousing/reporting systems


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