The Market Planning Analyst will be responsible for analysis of all sites submitted by real-estate partners and will also work closely with their respective real-estate director and managers to ...
The Market Planning Analyst will be responsible for analysis of all sites submitted by real-estate partners and will also work closely with their respective real-estate director and managers to ...
Dollar General's Market Planning Analyst manages a regional territory of typically 4 to 5 states where they will be responsible for all aspects of strategic planning, including the identification of ...
Dollar General's Market Planning Analyst manages a regional territory of typically 4 to 5 states where they will be responsible for all aspects of strategic planning, including the identification of ...
Market Planning Analyst
$72K - $85K/yr
Job Title Market Planning Analyst Summary · Support portfolio planning efforts through the collection and maintenance of accurate data. · Develop and operate excel-based models to evaluate data and ...
Market Planning Analyst
$72K - $85K/yr
Job Title Market Planning Analyst Summary · Support portfolio planning efforts through the collection and maintenance of accurate data. · Develop and operate excel-based models to evaluate data and ...
Manager, Market Planning
Plano, TX · On-site
$122K - $129K/yr
... market planning and site selection. General Qualifications: * You will be required to attend the ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Manager, Market Planning
Plano, TX · On-site
$122K - $129K/yr
... market planning and site selection. General Qualifications: * You will be required to attend the ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Manager, Market Planning
Plano, TX · On-site
$122K - $129K/yr
... market planning and site selection. General Qualifications: * You will be required to attend the ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Manager, Market Planning
Plano, TX · On-site
$122K - $129K/yr
... market planning and site selection. General Qualifications: * You will be required to attend the ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Senior Manager, Market Planning
Plano, TX · On-site
$142K - $150K/yr
Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Senior Manager, Market Planning
Plano, TX · On-site
$142K - $150K/yr
Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Senior Manager, Market Planning
$142K - $150K/yr
Experience with conducting thoughtful analysis of complex business arrangements & the ability to ... Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ...
Senior Manager, Market Planning
$142K - $150K/yr
Experience with conducting thoughtful analysis of complex business arrangements & the ability to ... Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ...
Senior Manager, Market Planning
Plano, TX · On-site
$142K - $150K/yr
Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Senior Manager, Market Planning
Plano, TX · On-site
$142K - $150K/yr
Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ... Experience with conducting thoughtful analysis of complex business arrangements & the ability to ...
Senior Manager, Market Planning
$142K - $150K/yr
Experience with conducting thoughtful analysis of complex business arrangements & the ability to ... Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ...
Senior Manager, Market Planning
$142K - $150K/yr
Experience with conducting thoughtful analysis of complex business arrangements & the ability to ... Be a key thought partner to the Director of Strategy & Market Planning, CDO, and BMU Development ...
Analytics * Leverage GIS tools such as Sitewise and large data sets to set true trade areas ... Maintain accurate and up-to-date market planning tools and documentation Process amp; Structure ...
Analytics * Leverage GIS tools such as Sitewise and large data sets to set true trade areas ... Maintain accurate and up-to-date market planning tools and documentation Process amp; Structure ...
Planning Analyst
Los Angeles, CA · On-site
$75K - $85K/yr
Planning Analyst Department: Planning Employment Type: Full Time Location: Los Angeles HQ ... market trends, and business strategies * Inventory Management: Monitor inventory levels, analyze ...
Planning Analyst
Los Angeles, CA · On-site
$75K - $85K/yr
Planning Analyst Department: Planning Employment Type: Full Time Location: Los Angeles HQ ... market trends, and business strategies * Inventory Management: Monitor inventory levels, analyze ...
manager, GIS Market Planning
Seattle, WA · On-site
The Market Planning Manager position is responsible for both the strategic planning and tactical ... The role requires strong analytical capabilities across financial, real estate, and macro-economic ...
manager, GIS Market Planning
Seattle, WA · On-site
The Market Planning Manager position is responsible for both the strategic planning and tactical ... The role requires strong analytical capabilities across financial, real estate, and macro-economic ...
Planning Analyst
The Woodlands, TX · On-site
Analyze historical data, market trends, and business inputs to develop accurate demand forecasts. * Support supply and production planning by identifying capacity constraints and recommending ...
Planning Analyst
The Woodlands, TX · On-site
Analyze historical data, market trends, and business inputs to develop accurate demand forecasts. * Support supply and production planning by identifying capacity constraints and recommending ...
Planning Analyst
Morristown, NJ · On-site
$33.33 - $58.67/hr
The Planning Analyst plays an integral role in assisting the Planning and System Development team ... Participates in assessments of market position, developments, trends, demographics, strategic ...
Planning Analyst
Morristown, NJ · On-site
$33.33 - $58.67/hr
The Planning Analyst plays an integral role in assisting the Planning and System Development team ... Participates in assessments of market position, developments, trends, demographics, strategic ...
The Planning Analyst will play a crucial role in optimizing our inventory management, demand ... market trends, and business strategies * Inventory Management: Monitor inventory levels, analyze ...
The Planning Analyst will play a crucial role in optimizing our inventory management, demand ... market trends, and business strategies * Inventory Management: Monitor inventory levels, analyze ...
Planning Analyst
Morristown, NJ · On-site
The Planning Analyst plays an integral role in assisting the Planning and System Development team ... Participates in assessments of market position, developments, trends, demographics, strategic ...
Planning Analyst
Morristown, NJ · On-site
The Planning Analyst plays an integral role in assisting the Planning and System Development team ... Participates in assessments of market position, developments, trends, demographics, strategic ...
Sr. Manager, Market Planning
Plano, TX · Hybrid
$139K - $147K/yr
As part of that responsibility, the Sr. Manager of Real Estate is responsible for market planning, site analysis/evaluation, pipeline management and overseeing the brand's site approval process for ...
Sr. Manager, Market Planning
Plano, TX · Hybrid
$139K - $147K/yr
As part of that responsibility, the Sr. Manager of Real Estate is responsible for market planning, site analysis/evaluation, pipeline management and overseeing the brand's site approval process for ...
Demand Planning Analyst
$85K - $100K/yr
The Demand Planning Analyst will analyze historical sales, market trends, and customer forecasts to create accurate demand projections. * Maintain and update forecasting models using statistical ...
Demand Planning Analyst
$85K - $100K/yr
The Demand Planning Analyst will analyze historical sales, market trends, and customer forecasts to create accurate demand projections. * Maintain and update forecasting models using statistical ...
Demand Planning Analyst
Batavia, IL · On-site
$85K - $100K/yr
The Demand Planning Analyst will analyze historical sales, market trends, and customer forecasts to create accurate demand projections. * Maintain and update forecasting models using statistical ...
Demand Planning Analyst
Batavia, IL · On-site
$85K - $100K/yr
The Demand Planning Analyst will analyze historical sales, market trends, and customer forecasts to create accurate demand projections. * Maintain and update forecasting models using statistical ...
Sr. Manager, Market Planning
Plano, TX · Hybrid
$139K - $147K/yr
As part of that responsibility, the Sr. Manager of Real Estate is responsible for market planning, site analysis/evaluation, pipeline management and overseeing the brand's site approval process for ...
Sr. Manager, Market Planning
Plano, TX · Hybrid
$139K - $147K/yr
As part of that responsibility, the Sr. Manager of Real Estate is responsible for market planning, site analysis/evaluation, pipeline management and overseeing the brand's site approval process for ...
Market Planning Analyst information
See salary details
$40.5K - $48.1K
12% of jobs
$48.1K - $55.7K
10% of jobs
$59K is the 25th percentile. Wages below this are outliers.
$55.7K - $63.3K
9% of jobs
$63.3K - $70.9K
16% of jobs
The median wage is $73K / yr.
$70.9K - $78.5K
15% of jobs
$78.5K - $86K
13% of jobs
$87.3K is the 75th percentile. Wages above this are outliers.
$86K - $93.6K
10% of jobs
$93.6K - $101.2K
7% of jobs
$101.2K - $108.8K
7% of jobs
$108.8K - $116.4K
1% of jobs
$116.4K - $124K
1% of jobs
$40.5K
$77.1K
$124K
How much do market planning analyst jobs pay per year?
As of Jun 13, 2026, the average yearly pay for market planning analyst in the United States is $77,122.00, according to ZipRecruiter salary data. Most workers in this role earn between $61,000.00 and $90,000.00 per year, depending on experience, location, and employer.
What does a market analyst do?
A market planning analyst researches market trends, analyzes data, and evaluates competitors to help companies develop effective marketing strategies. They use tools like Excel, data analysis software, and market research reports to inform decision-making and support business growth. Strong analytical skills and understanding of industry dynamics are essential for this role.
What does a planning analyst do?
A planning analyst is responsible for analyzing market data, forecasting trends, and developing strategic plans to support business growth. They use tools like Excel, data modeling, and market research to inform decision-making and optimize resource allocation. Their work often involves collaboration with marketing, sales, and finance teams to ensure alignment with company objectives.
What does a Market Planning Analyst do?
A Market Planning Analyst is responsible for researching market trends, analyzing data, and developing strategies to help a company reach its target audience and achieve business goals. They assess competitors, identify market opportunities, and make recommendations for product launches, pricing, and promotional activities. These professionals play a key role in guiding marketing efforts by providing data-driven insights and forecasts to support decision-making.
Is market analyst a good career?
A market planning analyst is a professional who analyzes market trends, consumer behavior, and competitive data to inform business strategies. The role typically requires strong analytical skills, proficiency with data tools, and knowledge of industry dynamics, offering opportunities for career growth and specialization. It can be a stable and rewarding career for individuals interested in data-driven decision making.
What is the difference between Market Planning Analyst vs Market Research Analyst?
| Aspect | Market Planning Analyst | Market Research Analyst |
|---|---|---|
| Primary Focus | Developing strategic market plans and forecasts | Gathering and analyzing data on market trends and consumer behavior |
| Skills & Certifications | Business analysis, strategic planning, proficiency in Excel and analytics tools | Data collection, statistical analysis, survey design |
| Work Environment | Corporate marketing or strategic planning departments | Research firms, marketing agencies, or corporate teams |
| Industry Usage | Used across industries for planning and forecasting | Primarily in marketing, advertising, and consulting |
The main difference is that Market Planning Analysts focus on creating strategic plans and forecasts to guide business decisions, while Market Research Analysts concentrate on collecting and analyzing data to understand market trends. Both roles require analytical skills and industry knowledge but serve different purposes within the marketing and business development process.
How does a Market Planning Analyst typically collaborate with other departments within a company?
Market Planning Analysts play a key role in cross-functional collaboration, often working closely with sales, marketing, product development, and finance teams. They gather and analyze market data to inform strategy, and then communicate their findings in meetings or reports to guide decision-making across departments. Regular interaction with these teams ensures alignment on market trends, customer needs, and competitive positioning. This collaborative environment helps drive successful marketing campaigns, product launches, and long-term business growth.
What are the key skills and qualifications needed to thrive as a Market Planning Analyst, and why are they important?
To thrive as a Market Planning Analyst, you need strong analytical skills, market research expertise, and a degree in business, economics, or a related field. Familiarity with data analysis tools such as Excel, SQL, and market intelligence platforms, as well as experience with CRM or ERP systems, is typically required. Strong communication, critical thinking, and problem-solving abilities help you interpret data and present actionable insights to stakeholders. These skills are essential for developing effective market strategies and enabling organizations to make data-driven business decisions.
What is the salary of a market analyst?
The salary of a market planning analyst typically ranges from $55,000 to $85,000 annually, depending on experience, location, and industry. Entry-level positions may start lower, while experienced analysts with specialized skills can earn higher compensation, often supplemented with bonuses and benefits.
More about Market Planning Analyst jobs
What job categories do people searching Market Planning Analyst jobs look for? The top searched job categories for Market Planning Analyst jobs are:
Dollar General rating
4.0
Based on 4,463 frontline employees who took The Breakroom Quiz
39th of 39 rated national retailers
Job description
Work Where You Matter
At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.
Company Overview
Job Details
Qualifications
At Dollar General, our mission is Serving Others! We value each and every one of our employees. Whether you are looking to launch a new career in one of our many convenient Store locations, Distribution Centers, Store Support Center or with our Private Fleet Team, we are proud to provide a wide range of career opportunities. We are not just a retail company; we are a company that values the unique strengths and perspectives that each individual brings. Your difference truly makes a difference at Dollar General. How would you like to Serve? Join the Dollar General Journey and see how your career can thrive.
Company Overview
General Summary:
Dollar General’s Market Planning Analyst manages a regional territory of typically 4 to 5 states where they will be responsible for all aspects of strategic planning, including the identification of optimized locations and development of yearly tactical plans. The Market Planning Analyst will be responsible for analysis of all sites submitted by real-estate partners and will also work closely with their respective real-estate director and managers to ensure sites submitted support the overall Real Estate strategic plan. The Market Planning Analyst will also work closely with Sr. Analysts and Managers on projects and “best in class” research where applicable.
Job Details
Duties & Responsibilities:
- Responsible for site analysis/sales projections of potential new and relocation opportunities in a regional territory (typically 4 – 5 states). Sites submitted are scrutinized based on demographic, psychographic, competitive, and physical criteria and are modeled based upon a proprietary sales modeling technology and adjusted based on analyst’s understanding of market conditions and analog store trends. Analyst ensures that the site is competitively positioned and fits the overall New store or Relocation strategy. Sites are run through the financial pro-forma to ensure they meet corporate financial hurdle rates.
- Responsible for strategic planning of potential new and relocation opportunities in assigned territory ensuring an adequate pipeline to meet corporate objectives. All potential opportunities are discovered, vetted, and scored to develop a yearly strategic plan. That plan is deployed to and executed by Real-Estate Managers working in specific market areas.
- Participates in internal consulting projects that require spatial and/or financial analysis as directed by managers; seeks feedback and assistance as needed. Sample projects include Competitor Impact Analysis, Store Closing Profitability and Sales Transfer Analysis, Potential Real- Estate Acquisitions, New Market Cost Benefit Analysis, Disaster Store Analysis, Regional Mapping, etc.
- Responsible for store level asset strategy within territory based on relocation vs remodel criteria, lease expiration date, current performance/profitability, real-estate characteristics, and competitive environment.
Knowledge, Skills and Abilities (KSAs):
- Excellent understanding of Microsoft Office applications (Excel, Word, PowerPoint).
- Detail-oriented individual who can produce quality work with limited need for revisions.
- Ability to think analytically and spatially and make recommendations based on limited information.
- Ability to effectively communicate and present findings while being prepared for “the next question”.
- Ability to multi-task, gather data from multiple sources, prioritize, and manage/manipulate data.
- Ability to work in a fast-paced environment, stay organized, and deliver quality results.
- Must be a dedicated team player, but capable of working independently, and self-motivated.
- Familiarity with Geographic Information System (GIS) technologies and mapping software.
- Knowledge of Financial Metrics and Accounting principles.
Qualifications
Work Experience &/or Education:
- Bachelor’s degree from an accredited college or university in Business or related field.
- 2+ Years in related field, market planning or strategic planning preferred.
Work Experience &/or Education:
- Bachelor’s degree from an accredited college or university in Business or related field.
- 2+ Years in related field, market planning or strategic planning preferred.
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About Dollar General
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What started as a single store is now a 20+ billion dollar Fortune 119 company. With 140,000+ employees and counting, we’re growing fast and so can you. There are endless opportunities for you, including award-winning training programs and career paths in retail, distribution, transportation or corporate. The possibilities are endless!
Industry
Retail
Company size
10,000+ Employees
Headquarters location
Goodlettsville, TN, US