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Market Development Manager information

See Fishers, IN salary details

$34.6K

$88K

$148.4K

How much do market development manager jobs pay per year?

As of Aug 10, 2026, the average yearly pay for market development manager in Fishers, IN is $88,019.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,200.00 and $104,400.00 per year, depending on experience, location, and employer.

What is a market development manager?

A market development manager seeks new business opportunities and customers for their employer. As a market development manager, you may work with specific products or focus on a particular region or industry. Your job duties include researching new markets, developing relationships with companies or prospective clients, and presenting sales pitches. You may also take customers’ orders, create promotional materials, or manage stock and inventory to ensure adequate supply for fulfilling orders.

How does a market development manager typically collaborate with sales and product teams to drive growth?

A Market Development Manager works closely with both sales and product teams to identify new business opportunities and expand market presence. They often gather feedback from the sales team about customer needs and market trends, then relay this information to the product team to influence product development or adaptation. Regular cross-functional meetings and joint strategy sessions are common, ensuring alignment on goals and seamless execution of market entry strategies. This collaborative approach enables the organization to respond quickly to emerging market demands and drive overall business growth.

What is the difference between Market Development Manager vs Business Development Representative?

AspectMarket Development ManagerBusiness Development Representative
Primary FocusStrategic market expansion and long-term growthGenerating leads and initial client engagement
Required CredentialsBachelor's degree, experience in marketing or sales, industry knowledgeBachelor's degree, sales skills, communication abilities
Work EnvironmentCross-functional teams, strategic planning sessionsSales calls, client meetings, lead qualification
Employer UsageMarketing, sales, and business development departments

The Market Development Manager focuses on strategic initiatives to expand market presence, while the Business Development Representative primarily handles lead generation and initial client interactions. Both roles require strong communication skills and industry knowledge, but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a market development manager?

To thrive as a Market Development Manager, you need strong analytical abilities, market research skills, and a background in business or marketing, often supported by a relevant bachelor’s degree. Familiarity with CRM software, sales analytics tools, and data visualization platforms is typically required. Exceptional communication, strategic thinking, and relationship-building skills distinguish top performers in this role. These competencies enable effective identification and cultivation of new market opportunities, driving business growth and competitive advantage.

What is a market development manager?

A Market Development Manager is a professional responsible for identifying and developing new business opportunities, markets, and partnerships to drive company growth. Their role often involves conducting market research, creating strategies to enter new markets, and building relationships with potential clients or partners. They work closely with sales, marketing, and product teams to ensure successful market expansion. Ultimately, their goal is to increase the company's market share and revenue through strategic business development initiatives.
More about Market Development Manager jobs
What job categories do people searching Market Development Manager jobs in Fishers, IN look for? The top searched job categories for Market Development Manager jobs in Fishers, IN are:
What cities near Fishers, IN are hiring for Market Development Manager jobs? Cities near Fishers, IN with the most Market Development Manager job openings:
Market Development Manager jobs near you
Infographic showing various Market Development Manager job openings in Fishers, IN as of August 2026, with employment types broken down into 1% As Needed, 78% Full Time, 18% Part Time, and 3% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $88,019 per year, or $42.3 per hour.

Data Center Market Development Manager

Viavi Solutions

Indianapolis, IN • On-site

$159K/yr

Full-time

Medical, Life, Retirement, PTO

Re-posted 2 days ago

Job description

Summary:

VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace, and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.
We are the people behind the products that help keep the world connected at home, school, work, at play, and everywhere in between. VIAVI employees are passionate about supporting customer success and we welcome people who bring their best every day to the company - to question, to collaborate and to push for solutions that will delight our customers.

Duties & Responsibilities:

Position Purpose

VIAVI is seeking a Data Center Market Development Manager passionate about data center technologies and innovation to drive growth, develop new opportunities, and accelerate adoption of VIAVI's fiber network test, measurement, and automation solutions across the hyperscale data center ecosystem.

The role focuses on market development, customer engagement, and gotomarket execution for testing solutions covering:

  • Multifiber testing inside data centers and campus environments
  • Fiber characterization and qualification for data center interconnects
  • Highspeed Ethernet service activation, including nextgeneration speeds (800G and beyond)
  • Cloud-based workflow platform for test automation, data management and reporting

This position is ideal for a businessdevelopmentoriented professional with a strong interest in emerging network technologies, capable of translating VIAVI test capabilities into tangible customer value and market impact.

Market & Scope

  • Hyperscale data centers (cloud, AI, campus architectures)
  • Colocation and multitenant data centers
  • Contractors and ecosystem partners, including darkfiber and litfiber providers supporting DC builds and DCI services

Key Responsibilities

  • Market Development & GotoMarket Execution
  • Define and execute the Data Center market development and GTM strategy for fiber network test, measurement, and automation solutions
  • Identify growth opportunities across insidedatacenter, campus, and DCI environments
  • Partner closely with Sales to define and optimize distribution models, including direct sales, rental partners, and distributors, based on customer profiles, deployment models, and regional needs
  • Develop competitive insights, positioning, and channel strategies to strengthen VIAVI's differentiation and maximize market coverage
  • Align execution with market segment priorities and business objectives
  • Proven track record of driving market share growth through competitive wins and displacement of incumbent solutions

Customer & Ecosystem Engagement

  • Build strong relationships with hyperscaler data center teams (network, optical, infrastructure, and metro deployment teams)
  • Engage key ecosystem partners (contractors, cable manufacturers, NEMs)
  • Lead customer discussions on testing challenges and requirements
  • Support Proof-of-Concepts, trials, and early deployments
  • Act as a trusted interface between customers, Sales, and Product Management

Technology & Value Proposition

  • Translate technical features into clear value propositions and business outcomes
  • Support and promote use cases related to: multifiber testing, fiber characterization and highspeed Ethernet testing and service activation
  • Demonstrate strong curiosity and ability to position new technologies and evolving test requirements

Voice of Customer & Internal Alignment

  • Capture market and customer feedback to influence product roadmaps and priorities
  • Provide insights on competitive dynamics, standards evolution, and market trends
  • Ensure alignment across Sales, Marketing, Product, and Services teams

Sales Support & Enablement

  • Support Sales and PreSales through customer presentations, MOP development, and workshops
  • Participate in strategic customer engagements, events, and industry forums
  • Contribute to internal enablement and training programs

Pre-Requisites / Skills / Experience Requirements:

Required Qualifications & Experience

  • Bachelor's degree in Engineering, Telecommunications, Physics, Computer Science, or related field
  • Minimum 5 years of experience in business development, market development, product marketing, or technical sales
  • Experience in data center and/or DCI networking environments
  • Prior experience with a network equipment vendor, fiber technology ecosystem or hyperscale DC operator preferred
  • Experience engaging hyperscalers or large data center operators is a strong asset

Technical Knowledge

  • Fiberoptic network architectures
  • Multifiber testing and highdensity connectivity
  • Fiber characterization techniques (IL/ORL, OTDR, CD, PMD)
  • Highspeed Ethernet testing and service activation up to 800G
  • Familiarity with HollowCore Fiber and Multicore Fiber preferred

Key Competencies

  • Strong business development mindset
  • High curiosity and appetite for new and emerging technologies
  • Customeroriented with credibility toward technical stakeholders
  • Ability to interact confidently with senior management and executive audiences
  • Excellent communication and presentation skills
  • Ability to influence across functions without direct authority
  • Strategic thinker with a handson, executionoriented approach
  • Comfortable operating in fastmoving and evolving technology environments

Languages

  • English - fluent (written and spoken)

Role Characteristics

  • Strategic growth role with strong exposure to hyperscale and data center market
  • Crossfunctional role spanning Marketing, Sales, Product, and Technology
  • Direct contribution to nextgeneration data center networks and testing methodologies

Travel Requirement

  • Minimum 30% travel within North America
  • Occasional international travel for internal meetings and global alignment

If you have what it takes to push boundaries and seize opportunities, apply to join our team today.

VIAVI Solutions is an equal opportunity and affirmative action employer - minorities/females/veterans/persons with disabilities.

Job Posting Pay Range:

113,050

to

209,950

Exceptional qualifications, experience and location may impact salary. VIAVI offers a competitive benefits package that includes paid time off, health, life and disability insurance, 401(k), and a bonus program.

Apply