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As of Sep 13, 2026, the average yearly pay for marcom advisor in the United States is $102,453.00, according to ZipRecruiter salary data. Most workers in this role earn between $89,000.00 and $114,500.00 per year, depending on experience, location, and employer.

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Infographic showing various Marcom Advisor job openings in the United States as of June 2026, with employment types broken down into 91% Full Time, 7% Part Time, and 2% Contract. Highlights an 73% Physical, 3% Hybrid, and 24% Remote job distribution, with an average salary of $102,453 per year, or $49.3 per hour.

Digital Growth & Analytics Sr. Director

Chicago, IL • On-site

PepsiCo
Food and Drink Manufacturing • 10K+ employees
Learn more about PepsiCoexternal

Full-time

Posted 9 days ago

PepsiCo rating

7.5

Company rating: 7.5 out of 10

Based on 906 frontline employees who took The Breakroom Quiz

Job description

Overview

Reporting to the Global CMO, this role will lead SodaStream's end-to-end Digital Growth transformation agenda globally - integrating three critical growth engines into one connected operating model: Data Analytics & Measurement, Digital Marketing & Media Execution, and Loyalty & Subscription.

This is a senior transformational leadership role accountable for building a world-class digital growth capability across HQ, DTC, and Markets organizations - connecting data, media, consumer engagement, and commercial execution into one growth system.

The role will directly lead three leaders:

  • Data Analytics & Measurement Director.
  • Digital Marketing & Media Execution Director.
  • Loyalty & Subscription Senior Manager.

The role will elevate organizational capability and decision quality by embedding data, automation, AI, and performance insights into Category, Media, Commercial and MarCom decision making while enabling scalable localization and execution excellence across markets.

The role requires strong influence across senior stakeholders - including HQ peers, Market GMs, SGLT leadership, and cross-functional partners - shaping strategic priorities, investment allocation and major capability-building decisions.

Responsibilities
  • Define and lead SodaStream's global Digital Growth strategy and operating roadmap across Data, Media and Loyalty capabilities.
  • Integrate Data Analytics & Measurement, Digital Marketing and Loyalty/Subscription into a connected growth engine spanning Marketing, DTC and Markets.
  • Drive CLTV-led omnichannel growth through tighter integration of audience strategy, media, CRM, loyalty and commercial execution.
  • Build a future-ready consumer growth infrastructure including data automation, AI-enabled optimization, advanced measurement and martech capabilities.
  • Establish measurement and decision frameworks linking consumer, media and commercial investments to business outcomes (CLTV, CAC, ROAS, retention, penetration).
  • Translate consumer and performance insights into Category, Media and MarCom decisions and support market-level prioritization and execution.
  • Lead governance of major digital investments and business cases, including technology and capability CAPEX decisions where relevant.
  • Drive global operating rhythms and performance management across markets while balancing standardization with local flexibility.
  • Build advanced organizational capability in AI, automation, digital growth, experimentation and performance optimization.
  • Act as senior advisor and partner to HQ and market leadership teams on digital growth priorities and transformation roadmap.
Qualifications
  • MBA or equivalent Master's degree in Business, Analytics, Engineering, Digital or related field - preferred
  • Strong quantitative and commercial foundation with deep understanding of digital growth economics, media effectiveness and consumer analytics.
  • 15-20 years of leadership experience in digital-first, data-led, eCommerce or consumer technology environments.
  • Proven track record leading transformation across data, media, CRM, loyalty and commercial growth functions.
  • Experience scaling digital growth capabilities across global or regional organizations with strong market enablement component.
  • Experience in subscription, recurring-revenue, DTC or eCommerce-first business models strongly preferred.
  • Strong executive presence with demonstrated ability to influence senior business and functional leaders.
  • Ideal profile: Digital-native leader from ~$0.5-1B B2C eCommerce-first environment with strong data analytics and digital marketing capabilities and global transformation experience.
Employment Type: FULL_TIME

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About PepsiCo

Sourced by ZipRecruiter

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Industry

Food and drink manufacturing

Company size

10,000+ Employees

Headquarters location

Purchase, NY, US

Year founded

1965

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