Manager Remote Pattern Maker Jobs (NOW HIRING)

Job Overview:

Pay Range: $57.06hr - $62.06hr

Requirement/Must Have:

• 5+ years of experience in SEO, with a track record of contributing to search performance in a multi-channel or multi-market environment.
• Hands-on proficiency with core search and website performance platforms, including Google Analytics, Google Search Console, Google Tag Manager, Screaming Frog, AHREFs, SEMrush, Conductor, Moz, or similar enterprise SEO tools.
• Experience with and working knowledge of AEO and the tools used to monitor and optimize for it — including platforms such as Profound, Conductor, or equivalent.
• Experience with and understanding of SEM, paid media, and its interplay with organic search.
• Strong analytical skills: comfortable working with performance data, identifying meaningful patterns, and presenting findings clearly to non-technical stakeholders.
• Experience working with external vendors, agencies, or contractors, including helping to define scope and manage delivery.
• Experience using AI tools for productivity, like Claude Co-work, Claude Code, Google Gemini, Notebook.LM, or similar.
• Good project management instincts, with the ability to keep multiple workstreams moving across different teams.
• Strong written and verbal communication skills, including the ability to explain search concepts to policy and communications colleagues.

Responsibilities:

• Help plan and implement comprehensive SEO and AI Search strategies aligned to the organization's reputation, business, and public policy priorities.
• Identify priority topics, narratives, and search landscapes that matter most in key markets, including housing, short-term rental regulation, tourism, community/societal impact, and trust and safety.
• Stay current on AEO developments (generative search, AI Overviews, large language model citation patterns) and translate emerging trends into practical recommendations for owned, earned, and paid (e.g. SEM) strategies.
• Own the ongoing monitoring and refinement of Search and AEO performance infrastructure across relevant tools and platforms.
• Build and maintain regular performance reports for internal stakeholders, making complex data legible and actionable for non-technical audiences.
• Track content visibility, share of voice, and AEO citation patterns over time, identifying shifts that warrant strategic response.
• Serve as an internal consultant to stakeholders, providing data-driven guidance on content and messaging priorities for owned and earned channels.
• Provide audience targeting opportunities informed by search behavior.
• Conduct competitive landscape analysis — what narratives and sources dominate search results in a given market.
• Analyze AEO citation — which voices and sources are being surfaced by AI tools when users ask questions relevant to the organization's policy issues.
• Translate local search data into insights that inform broader reputation, amplification (e.g. SEM), and communications strategies.
• Manage relationships with SEO and AEO vendors, paid media and creative agencies, and specialist contractors.
• Help define scopes of work, oversee quality and delivery, and evaluate vendor performance.
• Build strong working relationships with Reputation, Comms, Growth Marketing, Business, and Public Policy teams.
• Project manage multiple workstreams simultaneously, maintaining clear timelines, deliverables, and communication with stakeholders.
• Represent the Search and AEO function in cross-functional planning processes when needed.

Nice to Have:

• Experience working in public affairs, policy communications, corporate reputation, or a related field – tech or startup experience a plus.
• Familiarity with the political and regulatory landscape around short-term rentals, housing, or the technology space.
• Experience supporting international or multi-market teams with localized search strategies.
• Background in competitive intelligence or media monitoring.

• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Health Savings Account (HSA)
• Disability Insurance (Short-Term and Long-Term)
• Life and AD&D Insurance
• Paid Sick Leave (where required by applicable state or local law)
• Supplemental Insurance Plans
• Identity Theft Protection
• Pet Insurance
• Employee Wellness Programs
• Employee Assistance Program (EAP)
• Career Growth and Professional Development Opportunities