Admissions & Strategic Manager The
Admissions & Strategic Promotion Manager is the primary driver of school growth and enrollment success.
This is a high-impact, results-oriented role
combining direct sales-navigating prospective families through the sales journey to exceed enrollment targets-
with strategic digital promotion via high-energy marketing and social media campaigns.
Key Responsibilities1. Direct Promotion & Admissions - Lead Management: Qualify and follow up on all website inquiries, managing the pipeline from initial contact to confirmed enrollment.
- On-Site Engagement: Coordinate and lead school tours, Virtual Info Sessions, and Admissions meetings.
- Events: Plan and execute major recruitment events, including Open Houses (logistics, reminder calls, program planning, and team briefing).
- Family Retention: Collaborate with the Head of School to monitor returning families and implement initiatives to increase school attractiveness.
2. Marketing & Strategic Promotion- Content & Branding: Centralize the collection of photo/video content; create promotional materials (brochures, flyers, banners) and ensure consistent brand messaging across all platforms.
- Digital Ecosystem: Manage website updates, SEO strategy, and CRM integration, using Google Analytics to track and optimize performance.
- Lead Nurturing: Design automated email "drip" campaigns and newsletters to engage prospective and returning families.
- Event Leadership: Organize and lead promotional events and Open Houses to drive recruitment and community awareness.
- Social Media: Oversee all social media platforms to increase brand awareness and community engagement.
3. Data, Reporting & Back-Office- Enrollment Tracking: Maintain the "Masterfile" and admissions folders; ensure all required documentation is collected and organized.
- Systems Management: Manage the admissions through FACTS (application/enrollment packets) and Calendly for scheduling.
- Reporting: Present weekly dashboards (trends, and enrollment numbers) to management and the Board.
- Financial Aid Coordination: Synchronize with the finance department to ensure enrollment decisions align with financial aid allocations.
Required Qualifications- Sales & Lead Conversion Expertise
- Creativity
- Analytical Mindset
- Digital Expertise
- Flexibility & Adaptability
- Communication & Soft Skills
- Languages: Fluent English is required; French is a significant advantage.