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Manager Optimizely Jobs in Pennsylvania (NOW HIRING)

American Eagle Outfitters

Sr Engineer - UI

Pittsburgh, PA · On-site

$126K - $157K/yr

Associate Manager - Engineering Location: Pittsburgh, PA About American Eagle American Eagle is a ... Experience with Optimizely (or other enterprise experimentation platforms) * Familiarity with ...

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Manager Optimizely information

How does a Manager Optimizely typically collaborate with development and marketing teams to drive experimentation success?

A Manager Optimizely plays a key role in bridging the gap between technical and business teams by translating business goals into actionable experiments. They work closely with developers to implement and QA test variants, while also partnering with marketing and product teams to prioritize tests based on impact and feasibility. Regular communication and clear documentation are essential to ensure all stakeholders understand the experiment goals, timelines, and outcomes. This collaborative approach helps maximize the value of experimentation and fosters a data-driven culture within the organization.

What is a Manager Optimizely?

A Manager Optimizely is responsible for overseeing the planning, execution, and optimization of digital experiments using the Optimizely platform. They work closely with marketing, product, and development teams to implement A/B tests and personalization strategies aimed at improving user experience and achieving business goals. Their responsibilities include managing experiment roadmaps, analyzing test results, and ensuring best practices in experimentation are followed. They also provide guidance to team members and stakeholders on leveraging Optimizely’s features for maximum impact.

What are the key skills and qualifications needed to thrive as a Manager Optimizely, and why are they important?

To thrive as a Manager Optimizely, you need expertise in digital marketing optimization, A/B testing methodologies, and a solid understanding of web analytics, often supported by a degree in marketing, IT, or a related field. Proficiency with the Optimizely platform, as well as familiarity with tools like Google Analytics and tag management systems, is typically required, along with relevant certifications. Strong project management, analytical thinking, and collaboration skills help drive impactful experimentation and communicate results to stakeholders. These capabilities are crucial for maximizing website performance, improving user experiences, and delivering measurable business outcomes.
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Manager Optimizely jobs near you

Sr. Manager, B2B Conversion Rate Optimization (CRO)

Horizontal Talent

Philadelphia, PA • Remote

Full-time

Posted 16 hours ago

Posted today

Job description

Bring your CRO expertise to a high-impact digital marketing team focused on improving web and eCommerce experiences across a large, complex B2B environment. This role combines hands-on experimentation, analytics, and cross-functional collaboration to help shape the testing strategy, optimize conversion, and drive measurable growth.

Responsibilities
  • Lead the day-to-day execution of A/B, split, and multivariate tests within Optimizely.
  • Build and launch brand-compliant web and page variations in Optimizely CMS.
  • Develop and manage personalization campaigns for targeted audience segments.
  • Use generative AI tools to speed up testing ideas, variation copy, and workflow efficiency.
  • Monitor live experiments and validate tracking in Google Analytics 4.
  • Review session recordings, heatmaps, and user feedback to identify friction points and testing opportunities.
  • Document experiment outcomes and provide clear, data-backed recommendations for next steps.
  • Optimize key conversion points across the buyer journey, including forms, pricing pages, checkout, trial nurture, and abandoned cart experiences.
  • Partner with UX, design, and engineering teams to implement experiments and troubleshoot complex builds.
  • Perform thorough QA across devices and browsers before tests go live.
Skills
  • 6+ years of experience in digital marketing, web optimization, or eCommerce with a strong focus on hands-on CRO execution.
  • Deep, practical experience with the Optimizely suite, including Optimizely Web Experimentation and Optimizely CMS.
  • Strong front-end development skills with HTML, CSS, JavaScript, and/or jQuery.
  • Advanced proficiency with Google Analytics 4 and user behavior tools.
  • Experience working within enterprise B2B environments and complex marketing/sales funnels.
  • Proven ability to improve conversion metrics and contribute to revenue or pipeline growth through experimentation.
  • Excellent QA, problem-solving, and attention-to-detail skills.
  • Comfort collaborating across marketing, UX, design, and engineering teams.
  • Hands-on experience using CRM and marketing automation tools such as Salesforce, Marketo, or HubSpot.
  • A collaborative, organized approach with strong communication and prioritization skills.
Preferred Skills
  • Experience with B2B eCommerce optimization and Adobe Commerce.
  • Background in checkout optimization, abandoned cart recovery, or trial-to-paid conversion.
  • Experience supporting product-led growth or digital purchasing journeys.
  • Familiarity with large websites, multiple product lines, and complex stakeholder environments.
  • Exposure to lifecycle marketing and full-funnel conversion tracking.
  • Experience leading or contributing to growth-focused experimentation strategy.
  • Interest in using AI to improve testing speed, ideation, and analysis.

Horizontal Talent is committed to fostering a workplace where everyone feels welcomed, respected, and empowered to contribute. We value diversity, equity, and inclusion as core principles and encourage candidates from all backgrounds to apply.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

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