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Manager Nba Marketing Jobs (NOW HIRING)

$140 - $180/hr

As a steward of the NBA Experiences brand, you will oversee the customer journey across digital, CRM, paid media, content, social, partnerships, and other marketing channels, ensuring a cohesive ...

New

The NBA currently provides eligible employees the option of working remotely one day per week ... Strong project management and organizational skills, with the ability to manage multiple priorities ...

International Marketing Lead

New York, NY · On-site +1

$165K - $185K/yr

The NBA currently provides eligible employees the option of working remotely one day per week ... Strong project management and organizational skills, with the ability to manage multiple priorities ...

Oversee marketing strategy for NBA 2K's Mobile portfolio, managing an Associate, responsible for executing against your vision and maintaining relationships with key mobile development studios. What ...

Senior Global Product Marketing Lead (NBA)

Novato, CA · Hybrid

$148K - $196K/yr

2K in Novato, CA is seeking a Senior Manager of Global Product Marketing, NBA, to drive strategy across markets and emerging technologies, deepening player engagement and retention. The role connects ...

Senior Global Product Marketing Lead (NBA)

Novato, CA · Hybrid

$148K - $196K/yr

2K in Novato, CA is seeking a Senior Manager of Global Product Marketing, NBA, to drive strategy across markets and emerging technologies, deepening player engagement and retention. The role connects ...

The NBA currently provides eligible employees the option of working remotely one day per week ... participation, marketing, content, digital, CRM, ticketing, partnerships, and broader fan ...

... Marketing & Digital Strategy function, helping NBA, WNBA, and NBA G League teams use youth ... The role requires strong strategic consulting, organizational, communication, project management ...

... management of music licensing, clearances, and documentation across NBAE, local broadcast ... NBA TV, marketing initiatives, and tentpole events, for the NBA, affiliate leagues, teams, and ...

New

Senior Strategic Planning Manager

New York, NY · On-site +1

$140K - $155K/yr

The NBA currently provides eligible employees the option of working remotely one day per week ... Working across Global Fan Marketing and broader cross-functional teams, the Senior Manager manages ...

The NBA currently provides eligible employees the option of working remotely one day per week ... Build and maintain wrap reports per program - working with Integrated Marketing and Sales to ensure ...

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Manager Nba Marketing information

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$33K

$83.5K

$145.5K

How much do manager nba marketing jobs pay per year?

As of Aug 22, 2026, the average yearly pay for manager nba marketing in the United States is $83,488.00, according to ZipRecruiter salary data. Most workers in this role earn between $60,000.00 and $98,000.00 per year, depending on experience, location, and employer.

What does a manager NBA marketing do?

A Manager of NBA Marketing is responsible for developing and executing marketing strategies to promote the NBA brand, teams, or league events. They work to increase fan engagement, drive ticket sales, and enhance the visibility of the NBA through campaigns, partnerships, and digital initiatives. This role often involves collaborating with cross-functional teams, managing budgets, analyzing market trends, and overseeing promotional activities to ensure alignment with the league's objectives. Additionally, they may coordinate with sponsors, media partners, and community organizations to maximize outreach.

What are the key skills and qualifications needed to thrive as a manager NBA marketing?

To thrive as a Manager, NBA Marketing, you need a solid background in marketing strategy, sports industry knowledge, and a bachelor’s degree in marketing or a related field. Familiarity with digital marketing platforms, CRM systems, analytics tools, and often experience with sponsorship management or event planning are typical requirements. Strong leadership, creative thinking, and excellent communication skills help you build partnerships and execute successful campaigns. These competencies are crucial for driving brand growth, fan engagement, and achieving business objectives in a competitive sports market.

What are the main challenges faced by a manager NBA marketing when launching new campaigns?

A Manager NBA Marketing often faces the challenge of balancing creative brand messaging with strict league guidelines and sponsor requirements. Coordinating with various internal teams, agency partners, and NBA stakeholders to ensure campaigns are timely, relevant, and compliant can be complex. Additionally, adapting to rapidly changing market trends and fan engagement metrics requires strong analytical and project management skills. Success in this role depends on proactive communication and the ability to pivot strategies in response to real-time feedback.

What is the difference between Manager Nba Marketing vs Marketing Coordinator Nba?

AspectManager Nba MarketingMarketing Coordinator Nba
Required CredentialsBachelor's degree in Marketing or related field; experience in sports marketingBachelor's degree in Marketing, Communications, or related field; entry-level experience
Work EnvironmentLeadership role within NBA marketing teams, overseeing campaignsSupport role, assisting with marketing activities and event coordination
Employer & Industry UsageNBA teams, sports marketing agencies, league officesNBA teams, sports marketing departments, event organizers

The Manager Nba Marketing typically holds a higher level of responsibility, overseeing marketing strategies and teams, while the Marketing Coordinator Nba focuses on supporting marketing efforts and executing campaigns. Both roles require relevant marketing credentials and are integral to NBA marketing operations, but they differ in scope and seniority.

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What cities are hiring for Manager Nba Marketing jobs?

Cities with the most Manager Nba Marketing job openings:

What are the most commonly searched types of Nba Marketing jobs?

The most popular types of Nba Marketing jobs are:

What states have the most Manager Nba Marketing jobs?

States with the most job openings for Manager Nba Marketing jobs include:

Infographic showing various Manager Nba Marketing job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $83,488 per year, or $40.1 per hour.

Lead Product Manager - Adobe Experience Platform NBA

Humana

Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 10 days ago


Humana rating

8.0

Company rating: 8.0 out of 10

Based on 266 frontline employees who took The Breakroom Quiz

166th of 311 rated insurance


Job description

Become a part of our caring community

Humana's Product organization is seeking aLead Product Managerto drive the strategy, development, and optimization of theAdobe Experience Platform (AEP) in support of Next Best Action (NBA). In this role, you will serve as a key product leader responsible for translating business needs into platform capabilities that enable personalized, data-driven customer experiences. You'll work closely with cross-functional teams to deliver scalable solutions across Real-Time CDP, Journey Optimizer, and Customer Journey Analytics.

This role is focused on growing adoption and usage of Adobe Experience Platform as an enterprise platform while supporting and scaling capabilities to support NBA driving dynamic, context-aware customer engagement. Success in this role means partnering with key lines of business to translate requirements into detailed product features for engineering teams to enable, while building decisioning strategies that optimize customer outcomes and business value.

Key Role Functions

Product Strategy & Vision

  • Collaboratively own and manage the product backlog for assigned next best action platform capabilities, ensuring alignment with the multiyear enterprise roadmap

  • Translate enterprise strategy, regulatory requirements, and business needs into clear product requirements, user stories, and acceptance criteria

  • Partner closely with our Next Best Action team, engineering, architecture, and delivery teams to plan, execute, and release platform enhancements on time and at quality

  • Balance near-term business needs with long-term platform scalability, maintainability, and compliance

Platform Development & Integration

  • Lead development of specific platform capabilities such as consent capture, preference updates, suppression logic, policy enforcement, and downstream activation

  • Drive platform integration with Next Best Action engine

  • Ensure data models, APIs, and workflows adhere to enterprise standards and regulatory guidance

  • Validate that platform functionality supports omnichannel use cases across web, mobile, CRM, contact center, and third-party integrations

  • Identify dependencies, risks, and tradeoffs, escalating decisions as needed

Cross-Functional Collaboration

  • Act as a key product partner to NBA, Marketing, Digital, CRM, Customer Service, Legal, Privacy, and Compliance teams

  • Support onboarding and adoption of the platform by lines of business through enablement, documentation, and partnership

  • Collaborate with enterprise data, identity, and analytics teams to ensure accurate, reliable use of consent and preference data

  • Serve as a day-to-day product escalation point for delivery teams and business stakeholders

Customer-Centric Design

  • Ensure experiences are intuitive, transparent, and aligned with customer trust expectations

  • Advocate for customer-centric design patterns that clearly communicate data usage, choices, and controls

  • Incorporate customer, compliance, and operational feedback into product iteration and refinement

Measurement & Optimization

  • Track and report on product-level KPIs such as consent capture rates, preference usage, data quality, error rates, and activation success

  • Partner with the Director to identify opportunities to reduce operational friction, manual processes, and compliance risk

  • Monitor platform performance and integration health, driving corrective actions and enhancements as needed

Sponsorship is not available for this position (e.g. H-1B, E-3, TN, 0-1, STEM OPT, or any immigration work authorization requiring a written submission from the company to a government agency). Only candidates with Citizenship or Lawful Permanent Residency in the U.S. will be considered.


Use your skills to make an impact

Required Qualifications

  • Bachelor's degree in Business, Marketing, Computer Science, or related field; advanced degree preferred

  • 5+ years of product management experience, with at least 2 years focused on enterprise martech platforms

  • Hands-on experience with Adobe Experience Platform, including Real-Time CDP and Journey Optimizer

  • Familiarity with Next Best Action, decisioning platforms, or real-time personalization engines (ex. AJO, Pega CDH, SF Personalization, etc.)

  • Strong understanding of customer data architecture, identity resolution, and personalization strategies

  • Familiarity with AI/ML-driven decisioning, propensity models, and experimentation frameworks

  • Proven ability to lead cross-functional teams and manage complex product initiatives.

  • Excellent communication, analytical, and stakeholder management skills

Preferred Qualifications

  • Experience in healthcare, insurance, or other regulated industries

  • Familiarity with agile methodologies and tools (e.g., Jira, ADO)

  • Knowledge of data governance frameworks and consent management best practices

  • Knowledge of decision management frameworks and rules engines

Additional Information

This role is 100% remote anywhere in the US but will primarily operate on Eastern Standard Time business hours.

To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:

  • Health benefits effective day 1

  • Paid time off, holidays, volunteer time and jury duty pay

  • Recognition pay

  • 401(k) retirement savings plan with employer match

  • Tuition assistance

  • Scholarships for eligible dependents

  • Parental and caregiver leave

  • Employee charity matching program

  • Network Resource Groups (NRGs)

  • Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue.HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.

Ifyou have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.

Work at Home Requirements: To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria: At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is required; wireless, wired cable or DSL connection is suggested. In certain roles, the minimum recommended internet speed required by Humana may not be sufficient for business needs. Humana reserves the right to require associates to upgrade their internet service if necessary. Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information.Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

Scheduled Weekly Hours

40

Pay Range

The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.


$126,300 - $173,700 per year


This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.

Description of Benefits

Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 08-20-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer atHumana.comand atCenterWell.com.


Equal Opportunity Employer

It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.


What Humana employees say

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Benefits

Hours and flexibility

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Humana logo

About Humana

Sourced by ZipRecruiter

Humana Inc., headquartered in Louisville, KY., is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

Industry

Health care and social assistance

Company size

10,000+ Employees

Headquarters location

Louisville, KY, US

Year founded

1961

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