Manager Marketing Programs Jobs in Reston, VA (NOW HIRING)

Position Summary:

The Marketing Manager is responsible for developing and executing strategic, multi-channel marketing campaigns that elevate NAR's advocacy efforts, communicate member value, and support key policy priorities.

This role is ideal for a marketing and communications professional with experience supporting issue-based, public affairs, or trade association campaigns and initiatives. The right candidate understands how to translate complex topics into clear, compelling, member-facing communications and campaigns that drive awareness, engagement, and action.

This person must be highly attuned to the broader business and policy environment, comfortable working closely with Communications, Digital, Creative, Content Strategy, and Advocacy teams, and able to connect emerging issues to what matters most to members. Strong writing, strategic thinking, campaign planning, analytics, and stakeholder management skills are essential. This is a marketing and communications role that partners closely with advocacy; it is not a government affairs role.

Duties and Responsibilities:

• Develop and lead integrated marketing strategies and messaging for advocacy-related initiatives, campaigns, programs, and events that strengthen perceived membership value and highlight impact.
• Partner closely with internal teams-including Advocacy, Communications, Digital, Creative, Social Media, Web, and Content Strategy-to translate complex developments into effective marketing plans and timely member communications.
• Create and execute member education and engagement campaigns across email, web, social, video, paid media, and other channels, ensuring consistency in voice, brand, and strategic message delivery.
• Stay informed on key industry and policy developments in partnership with internal teams to ensure campaigns and communications are timely, accurate, and relevant to members.
• Support the marketing of programs and initiatives that engage members and stakeholders around key issues, events, and opportunities for involvement.
• Serve as a marketing partner to internal stakeholders, recommending strategy, audience segmentation, messaging, tone, channel mix, timing, and performance optimization.
• Manage budgets for assigned campaigns and initiatives, ensuring resources are allocated effectively and performance is tracked against goals.
• Support event marketing and experiential needs tied to major meetings, conferences, activations, and member engagement opportunities.
• Lead the development and editing of copy to ensure a clear, concise, persuasive, and engaging voice across all marketing materials.
• Determine the most effective marketing channels for each initiative, leveraging owned, paid, and partner-supported channels and recommending new opportunities when needed.
• Collaborate with Communications and Content Strategy on announcements, media-facing materials, and reputation-sensitive messaging when appropriate.
• Use analytics and reporting tools to evaluate campaign performance, monitor KPIs, identify insights, and continuously improve effectiveness across channels.
• Track performance across email, web, social, search, paid media, and content engagement, and present recommendations based on data, audience behavior, and campaign outcomes.
• Other duties as assigned.

Qualifications:

• Minimum of 5-7 years of marketing experience, including experience supporting issue-based, public affairs, or trade association campaigns.
• Strong interpersonal, stakeholder-management, and customer-service skills, with a high level of responsiveness and professionalism.
• Demonstrated experience developing and executing integrated marketing and communications campaigns.
• Working knowledge of how policy or regulatory issues can impact industries, members, or stakeholders.
• Excellent writing and communication skills, with the ability to simplify complex topics into clear, engaging, audience-appropriate content.
• Strong strategic thinking skills and the ability to connect external developments to organizational priorities, member value, and campaign opportunities.
• Solid understanding of how to maintain a consistent style and voice across multimedia platforms.
• Excellent organization, attention to detail, and ability to manage multiple priorities in a fast-paced, deadline-driven environment.
• Experience working with digital analytics and campaign performance tools, with the ability to interpret and present data, and use insights to shape strategy and optimization.
• Bachelor's degree in Marketing, Communications, or a related field preferred.
• Experience in real estate, housing, or another complex or highly regulated industry is a plus.

NAR provides comprehensive benefits including health/dental/vision insurance.
NAR is on a hybrid schedule and in the office 3 days a week.

Organizational Overview:

The National Association of REALTORS (NAR) is a team of professionals dedicated to providing world-class service to approximately 1.5 million REALTORS working in the United States and around the world. The real estate industry is fast-paced and fast-changing--each year, our members participate in the sale, lease, and management of real estate. As in every industry, our members' value proposition is constantly being challenged by innovation.
It is our mission to empower REALTORS as they preserve, protect and advance the right to real property for all. We cannot do that without the ideas, passion, and commitment from our talented employees. As our greatest assets, employees are offered their pick of competitive benefits/perks and flexible work options. 

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