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Manager Marketing Programs Jobs in Reston, VA (NOW HIRING)

FMI

Manager, Marketing

Arlington, VA · Remote

Grow the SQFI certification and the online training sales programs to ensure the business ... Manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives.

FMI

Manager, Marketing

Arlington, VA · Remote

Grow the SQFI certification and the online training sales programs to ensure the business ... Manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives.

Software Technology Inc

Marketing Manager

Vienna, VA · Remote

Fulltime Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of ...

Software Technology Inc

Marketing Manager

Vienna, VA · On-site

Fulltime Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of ...

shrm

Manager, Lifecycle Marketing

Alexandria, VA

Summary The Manager, Lifecycle Marketing serves as the operational lead for SHRM's B2C marketing ... Guide the development of lifecycle marketing programs that support key stages including: * Audience ...

SHRM

Manager, Lifecycle Marketing

Alexandria, VA · Hybrid

$110K - $130K/yr

Overview The Manager, Lifecycle Marketing serves as the operational lead for SHRM's B2C marketing ... Guide the development of lifecycle marketing programs that support key stages including: * Audience ...

Capital One

Performance Marketing Manager

Mclean, VA · On-site

Performance Marketing Manager Capital One's Small Business Bank ("SBB") is entering an exciting ... bold programs that deliver substantive outcomes Fearless Leadership - highly-disciplined self ...

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All JobsManager Marketing Programs JobsManager Marketing Programs Jobs in Reston, VA

Manager Marketing Programs information

See Reston, VA salary details

$34.3K

$86.9K

$151.4K

How much do manager marketing programs jobs pay per year?

As of Jun 21, 2026, the average yearly pay for manager marketing programs in Reston, VA is $86,857.00, according to ZipRecruiter salary data. Most workers in this role earn between $62,400.00 and $102,000.00 per year, depending on experience, location, and employer.

What is the difference between Manager Marketing Programs vs Marketing Coordinator?

AspectManager Marketing ProgramsMarketing Coordinator
ResponsibilitiesOversees marketing campaigns, manages teams, develops strategiesSupports marketing activities, coordinates events, assists with campaign execution
Required SkillsStrategic planning, leadership, project managementCommunication, organization, basic marketing knowledge
Experience & CertificationsSeveral years in marketing, often with a bachelor’s or master’s degreeEntry to mid-level experience, bachelor’s degree often preferred
Work EnvironmentOffice-based, collaborative teams, strategic planning sessionsOffice or remote, supporting marketing teams, event setups

The Manager Marketing Programs focuses on strategic oversight, campaign management, and team leadership, requiring more experience and higher-level skills. In contrast, the Marketing Coordinator handles supporting tasks, coordination, and execution of marketing activities. Both roles are essential but differ significantly in scope and responsibility.

Manager Marketing Programs jobs near you

Manager, Marketing

FMI

Arlington, VA • Remote

Other

Posted 12 days ago

Job description

Primary Purpose: Manage the development and implementation of integrated marketing and sales initiatives that support FMI member retention and recruitment, and SQFI revenue growth. Partner with internal stakeholders to design, execute, and optimize multi-channel marketing campaigns that strengthen brand visibility, generate qualified leads, and support key association revenue priorities. Essential Job Functions: To support the management, development, and implementation of marketing and sales initiatives: Develop and Implement Multi-Channel Marketing Strategies to: Own campaign planning timelines, messaging frameworks, and go-to-market execution across priority revenue initiatives.

Serve as a cross-functional marketing partner to education, business development, membership and events teams to ensure cohesive storytelling and consistent market presence. Uplift FMI membership recruitment campaigns through marketing efforts. Grow the SQFI certification and the online training sales programs to ensure the business development teams have the leads and marketing funnels needed to nurture their region's sales goals and the training revenue goals are achieved.

Create and oversee marketing campaigns for SQFI certification programs, services, and events, ensuring alignment with business goals. Work as a team using marketing resources to ensure the well-planned execution of SQFI brand management, events, communications, promotions, and editorial calendar. Collaborate with internal and external stakeholders to develop clear, compelling messaging that promotes SQFI certification and training programs across global markets.

Ensure that SQFI's marketing and sales efforts are aligned with business development and training revenue goals, supporting overall organizational growth. Manage and Measure Lead Generation and Funnel Management: Oversee lead generation workflows and marketing operations to ensure business development teams receive timely, qualified leads aligned with regional sales goals. Utilize HubSpot connected tools such as Dunn & Bradstreet Hoovers to prospect targets based on internal client's project needs.

Collaborate with Business Development Teams: Work closely with regional sales teams to ensure they have the tools, resources, and qualified leads needed to meet their sales targets. Develop and distribute sales enablement materials, including presentations, collateral, and case studies, to support the sales process. Performance Tracking and Business Insights: Track marketing and sales performance for certification and online training programs and share actionable insights with business development and internal teams to support planning and prioritization.

Prepare regular reports on leads, marketing campaign performance, providing insights and recommendations to SQFI team members and business development teams to best position SQFI. Leverage HubSpot and related marketing tools to support targeting, campaign execution, and coordination with the business development team. Coordinate market research and competitive insights, as needed, to inform campaign planning, product positioning, and go-to-market decisions.

Use insights from research to inform product development, pricing strategies, and marketing campaigns. Budgeting and Resource Management: Manage marketing budgets, ensuring efficient allocation of resources to achieve business objectives. Coordinate with vendors and agencies to maximize marketing spending and ensure timely execution of campaigns.

Other Job Functions: Other responsibilities and duties as assigned or directed. Ability to travel to conferences locally and out of town. .

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