Spotlight PR LLC is a public relations firm servicing entrepreneurs, celebrities, executives and organizations committed to social and racial justice. We believe good people doing good work deserve high-quality public relations support. We are seeking a connected and passionate Media Relations Associate to join our team. In this role, you will serve as a key bridge between our clients and colleagues, producers, editors, and content creators across print, digital, broadcast, and podcast platforms. You bring an established media rolodex, a journalistic instinct, and a genuine commitment to social justice storytelling.
1. Work Arrangement
• Hybrid position based in Atlanta, Georgia
• Primarily remote with some in-office days per week
• Candidates must be Atlanta-based
2. Key Responsibilities
Media Outreach & Relationship Management
- Cultivate, maintain, and grow relationships with journalists, producers, and editors across local, regional, and national media outlets
- Leverage existing contacts at Atlanta-area media organizations
- Serve as a daily point of contact for media inquiries and proactively pitch compelling story angles
- Identify and pursue earned media opportunities aligned with client campaigns and news cycles
Strategic Communications
- Draft and distribute press releases, media advisories, pitches, talking points, and briefing documents
- Develop targeted media lists and tailor pitches to individual journalists’ beats and interests
- Monitor news cycles and advise clients on optimal timing for media engagement
- Support crisis communications response, including rapid media outreach and message management
Client Support
- Prepare clients for media interviews, including briefing materials and media training coordination
- Track and report media coverage with qualitative and quantitative analysis
- Participate in client calls and contribute to strategic communications planning
3. Qualifications
Required
- 4+ years of experience in public relations, journalism, communications, or a related field
- Demonstrated, active relationships with journalists and media professionals — you have a real rolodex, not just a contact list
- Strong familiarity with the Atlanta media landscape and its key players; national media contacts are a significant plus
- Experience pitching media and securing earned coverage across multiple platform types (broadcast, print/digital, podcast)
- Excellent written and verbal communication skills with sharp attention to detail
- Deep personal or professional commitment to social justice, equity, and advocacy
- Ability to manage multiple client priorities simultaneously in a fast-paced environment
- Proficiency with media databases such as Meltwater or MuckRack
Preferred
- Experience working within a PR agency, political campaign or labor union
- Existing relationships with CNN or other major Atlanta-based or national outlets
- Background in or knowledge of policy, civil rights, criminal justice reform, or related issue areas
Why Join Us
• Work with clients whose missions you believe in
• Competitive salary of $55,000 – $65,000 based on experience
• Flexible hybrid schedule with primarily remote work
• Professional development and continued relationship-building opportunities
• A collaborative, inclusive, and mission-driven team culture
• PTO and paid holidays
How to Apply
Upload your resume, a brief cover letter, and a media credential sheet (a list of two of your journalist relationships, their beats, and your history with each). Please note that applications must include a media credential sheet to be considered. We appreciate your interest and kindly ask that you refrain from phone inquiries at this time.
Company Description
We are a leading social justice public relations firm committed to amplifying voices, advancing equity, and driving systemic change. Joining our team means being part of a purpose-driven environment where your media relationships don’t just generate coverage, they generate impact.