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Manager Brand Strategy Jobs in Silver Spring, MD

Aledade PBC

Brand Manager, Remote

Bethesda, MD · On-site +1

$135K/yr

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade\'s brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines ...

Hart

Brand Engagement Manager

Washington, DC · On-site

For over 60 years, Hart has been a valued strategic and creative partner to brands aiming to reach ... SUMMARY The Brand Engagement Manager is responsible for managing daily client interactions and ...

Eastland Food Corporation

Brand Manager

Jessup, MD · On-site

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

Recruit Up, LLC

2026 HVAC Brand Manager

Baltimore, MD · On-site

CORE RESPONSIBILITIES Brand Strategy & Program Management › Work closely with American Standard and Mitsubishi Factory Representatives to design and support programs, setting plans and goals that ...

Inteleos Inc

Brand Campaign Program Manager

Rockville, MD · On-site

$73K - $78K/yr

This position works closely with the Director of Brand Strategy and Communications, internal stakeholders, vendors, and agency partners to manage campaign activities, support launch efforts, maintain ...

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All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Silver Spring, MD

Manager Brand Strategy information

See Silver Spring, MD salary details

$76K

$159.2K

$255.9K

How much do manager brand strategy jobs pay per year?

As of Aug 15, 2026, the average yearly pay for manager brand strategy in Silver Spring, MD is $159,167.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $204,700.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What are the most commonly searched types of Brand Strategy jobs in Silver Spring, MD?

The most popular types of Brand Strategy jobs in Silver Spring, MD are:

What job categories do people searching Manager Brand Strategy jobs in Silver Spring, MD look for?

The top searched job categories for Manager Brand Strategy jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Manager Brand Strategy jobs?

Cities near Silver Spring, MD with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $159,167 per year, or $76.5 per hour.

Brand Manager, Remote

Aledade PBC

Bethesda, MD • On-site, Remote

$135K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

This job post has expired today. Applications are no longer accepted.

Job description

In partnership with the Director of Brand Strategy, the Brand Manager will lead Aledade\'s brand awareness campaign efforts, solutions positioning, co-branding initiatives, brand standard guidelines and market research. As a skilled project manager on the Communications Team, this role will service the Aledade enterprise, working cross-functionally with internal and external partners, to execute promotional strategies that elevate Aledade’s visibility and market presence in the healthcare technology sector. By leveraging AI tools and methodologies, the Brand Manager will scale brand governance, optimize asset workflows and maintain a consistent brand presence. 

Candidates should be comfortable working remotely from anywhere within the US, across all US time zones.

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Primary Duties
  • Awareness Efforts: Lead the development and execution of brand awareness campaigns and promotional initiatives. Oversee creative concept development, manage budget, leverage AI tools for persona/audience/message testing and work with business partners on multi-channel distribution. Track performance metrics and ROI, and leverage AI analysis to extract actionable insights to optimize campaign impact.
  • Solution Business Partner: In coordination with cross-functional stakeholders, support new business solutions (e.g. Assist, Turnkey) by developing positioning and supporting promotional activities. Leverage generative AI tools for rapid prototyping, copy variations, and project planning to accelerate launches.
  • Co-branding: Serve as the primary point of contact for all co-branding inquiries. Evaluate requests with a brand-first mindset, flagging risks and identifying potential opportunities for additional activations.
  • tandards: Help define and implement brand guidelines. Oversee incoming brand requests and optimize workflows. Maintain brand consistency across assets and systems through regular audits, compliance monitoring, training and the strategic use of AI-driven governance tools.
  • Research: Assist in brand awareness research and pulse monitoring efforts. Gathering quantitative and qualitative evidence to inform key communication decisions.


Minimum Qualifications:
  • Bachelor\'s degree in Marketing, Communications, Business Administration, or related field
  • 5-7 years of experience in brand management, partnership marketing, or related role
  • Experience managing vendor relationships and external partnerships
  • Demonstrated knowledge of brand management principles and best practices
  • Hands-on experience utilizing generative AI tools (e.g. ChatGPT, Claude, etc.) for brand operations, testing, copywriting or creative direction.
  • Strong project management skills with ability to handle multiple initiatives simultaneously
  • Excellent written and verbal communication skills


Preferred KSA\'s:
  • Exceptional attention to detail and quality control
  • Strong analytical and problem-solving abilities
  • Ability to work independently and manage competing priorities
  • Cross-functional collaboration and relationship-building skills
  • Creative thinking with business-minded approach to brand challenges
  • Experience in health care, technology, or B2B industries preferred,
  • Experience working with Monday.com
  • Knowledge of digital asset management systems


\\n$115,000 - $135,000 a year\\n

Who We Are:

Aledade PBC, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we\'ve become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you\'re eager to join a collaborative, inclusive and remote-first culture - you\'ve come to the right place.

What Does This Mean for You?

At Aledade PBC, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.

In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:

Flexible work schedules and the ability to work remotely are available for many roles

Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners

Robust time-off plan (21 days of PTO in your first year)

Two paid volunteer days and 11 paid holidays

12 weeks paid parental leave for all new parents

Six weeks paid sabbatical after six years of service

Educational Assistant Program and Clinical Employee Reimbursement Program

401(k) with up to 4% match

Stock options

And much more!

At Aledade PBC, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

Privacy Policy: By applying for this job, you agree to Aledade\'s Applicant Privacy Policy available at  https://www.aledade.com/privacy-policy-applicants

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