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Manager Brand Strategy Jobs in Silver Spring, MD

Eastland Food

Brand Manager

Jessup, MD · On-site

$70 - $110/hr

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

National Geographic

Senior Director, Brand

Washington, DC · On-site

$185.25 - $195/hr

The Senior Director, Brand will establish strategies to reach global audiences in relevant and meaningful ways, steward brand leadership and management across the Society and its partners, support ...

Eastland Food

Brand Manager

Jessup, MD · On-site

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

Eastland Food Corporation

Brand Manager

Jessup, MD · On-site

$60K - $75K/yr

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

HITT Contracting, Inc.

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

Strong portfolio evidencing strategic thinking, design excellence, and successful brand-building campaigns * Proven ability to manage and inspire a team of creatives across multiple disciplines

HITT Contracting, Inc.

Brand Director

Falls Church, VA · On-site

$125K - $180K/yr

Strong portfolio evidencing strategic thinking, design excellence, and successful brand-building campaigns * Proven ability to manage and inspire a team of creatives across multiple disciplines

Sbdinc

Brand Marketing Manager (DEWALT)

Towson, MD · Hybrid

Be part of Global Brand Management and build and execute comprehensive global brand strategies aligned to achieve organizational brand growth goals.This function is laser focused by brand and aligned ...

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All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Silver Spring, MD

Manager Brand Strategy information

See Silver Spring, MD salary details

$76K

$159.2K

$255.9K

How much do manager brand strategy jobs pay per year?

As of Sep 6, 2026, the average yearly pay for manager brand strategy in Silver Spring, MD is $159,167.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $204,700.00 per year, depending on experience, location, and employer.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are the most commonly searched types of Brand Strategy jobs in Silver Spring, MD?

The most popular types of Brand Strategy jobs in Silver Spring, MD are:

What job categories do people searching Manager Brand Strategy jobs in Silver Spring, MD look for?

The top searched job categories for Manager Brand Strategy jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Manager Brand Strategy jobs?

Cities near Silver Spring, MD with the most Manager Brand Strategy job openings:

Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $159,167 per year, or $76.5 per hour.

Brand Manager

Eastland Food

Jessup, MD • On-site

$70 - $110/hr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 23 days ago

Job description

ABOUT EASTLAND FOOD

Eastland Food Corporation is the #1 Asian grocery distributor on the East Coast and is rapidly expanding across the US. With over 45 years of industry leadership, four regional distribution centers, direct sourcing offices in Bangkok & Tokyo, and a robust catalog of 1,100+ SKUs, we bridge top Asian manufacturers with North America's largest grocery channels. Our portfolio features many iconic Asian brands, including Asian Best, Indomie, Kopiko, BoBo, Maesri, TableMark and Cha Tra Mue. Powered by surging demand for authentic international flavors, Eastland Food provides an established foundation for high-autonomy brand owners to launch innovations, build strategic vendor partnerships, and own full-cycle portfolio strategy.

ROLE SUMMARY

We are seeking a tactically experienced Brand Marketer to drive growth across our key vendor brands. This role is perfect for proven high-autonomy executors looking to break into strategic portfolio ownership.

Reporting directly to the Marketing Director, this role serves as an Individual Contributor (IC) with total day-to-day ownership of Above-the-Line (ATL) marketing execution, omnichannel media budgets, sales enablement toolkits, and vendor partnership management. This position requires a high degree of operational autonomy - you will work closely with Internal Design, Sales, New Product Development (NPD), and e-Commerce teams to drive brand awareness, consumer conversion and sales velocity.

KEY RESPONSIBILITIES
  1. Brand Strategy & In-House Campaign Execution
  • Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.
  • Consumer Campaign Management: Design, execute and review in-house ATL campaigns across social media (YouTube, Instagram), organic/paid influencer partnerships, SEO, corporate announcements, point-of-purchase (POP) display programs, in-store demo, digital coupons and weekly circulars.
  • Annual Strategic Planning: Partner with the broader marketing team during annual planning cycles to define overarching portfolio strategy and tactical execution. Pitch incremental campaigns to leadership as opportunities emerge across categories, customers and consumers.
  1. Retail & Point-of-Sale Insights
  • Retail Performance Analytics: Analyze Point-of-Sale (POS) data across assigned brands and key accounts to evaluate cyclic velocity, sales trends, and regional performance.
  • Supply Chain & Inventory Alignment: Monitor Inventory Turns, Retail Turns, and retail velocity metrics; proactively inform Purchasing and Logistics of category slowdowns, demand surges, or inventory risks.
  • Channel Investment Guidance: Use POS analytics to lead strategic omnichannel investments across key customer accounts.
  1. Commercial Partnership
  • Sales Enablement: Lead the messaging, narrative, and material creation for commercial toolkits, trade presentations, and sell sheets used by Sales teams for buyer line reviews and ad hoc purchasing decisions. Partner closely with Design on creative workstreams such as sales education, brand display and annual catalog.
  • Broker Collaboration: Partner with external food brokers and sales leadership to refine customer-facing materials for mainstream channels.
  1. Vendor Relationship Management
  • Primary Vendor Liaison: Act as primary partner for assigned brands, reviewing retail performance, warehouse inventory and managing risk & opportunity profiles.
  • Financial Processing: Manage vendor account reconciliation, securing initial Purchase Order (PO) approvals and promotional cooperative reimbursements.
  1. Cross-Functional Alignment & Product Positioning
  • Creative Briefing & Execution: Partner with internal Graphic Design team to translate brand concepts into visual assets for marketing and sales.
  • New Product Development (NPD): Lead strategic positioning and brand narrative workshops for new SKUs under your portfolio. Gather direct feedback from sales representatives post-launch to refine initial strategic positioning and ensure product-market fit.
  • Portfolio Health Reviews: Participate in recurring cross-functional SKU reviews with Purchasing and Finance. Align on discontinuation decisions as brand owner.
  • Trade Promotion Alignment: Partner with Trade Manager to coordinate trade promotion, sample cases, launch promotion, sales incentives and promotion credits within the context of the broader portfolio trade budget.
DAY IN THE LIFE - 12 MONTH MILESTONES
  • Lead master strategy sessions with leadership to set annual KPIs and allocate ATL portfolio budgets.
  • Conduct quarterly vendor reviews, mid-year sales/marketing alignments, half-year SKU deep dives, and digital footprint/SEO audits.
  • Analyze retail POS performance of brands and key channels (Mainstream Grocery, Mass, Club and Asian Specialty) to inform upstream teams of category trends
  • Track month-end budget spend against total marketing allocations, requesting incremental funding when high-ROI opportunities arise.
  • Align with the Trade Promotion Manager on Below-the-Line (BTL) tactics (introductory promos, rep incentives) while balancing overall portfolio budget.
  • Lead ad-hoc New Product Development positioning workshops, build buyer-facing pitch decks, and gather salesperson feedback post-launch.
  • Build and refine buyer sales materials in partnership with mainstream sales team and dedicated food brokers. Analyze data to generate best-fit sales narratives.
QUALIFICATIONS & SKILL REQUIREMENTS
  • Experience: 3-6 years of progressive brand marketing experience in CPG, Food & Beverage, or wholesale distribution.
  • Education: Bachelor's degree in Marketing, Business Administration, Communications, Economics, or a related field.
  • Analytical Capability: Demonstrated ability to analyze datasets to extract actionable commercial insights and recommendations.
  • Campaign Execution: Proven track record of leading & owning social media accounts, influencer collaborations, SEO, Point-of-Purchase and in-store demo programs.
  • Sales Enablement Mastery: Experience with sales storytelling; skilled at creating compelling sales materials for sales reps, food brokers, or vendor reviews.
  • Cross-Functional Skills: Highly collaborative with experience working alongside internal creative design teams, sales teams, operations and external food brokers.
  • Strategic Curiosity: A strong desire to break into total cycle brand management. While you may not be a POS, P&L or warehouse expert yet, you have strong numerical aptitude and eager to be coached on how commercial strategy, retail analytics, and inbound/outbound relationships ladder up to brand decisions.
  • Preferred Industry & Language Skills:
    • Familiarity with specialty Asian food culture and cuisine.
    • Bilingual proficiency in Mandarin Chinese and Cantonese or Vietnamese or Thai.
BENEFITS & WORKING ENVIRONMENT
  • Competitive salary and performance incentives
  • Health, Dental, and Vision Insurance
  • 401(k) plan with company matching
  • Paid Time Off (PTO) - 15 days per year, plus company holidays
  • Flexible working hours with hybrid/remote flexibility
  • Professional development and wellness programs
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