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Manager Brand Strategy Jobs in Silver Spring, MD

Lead the development of Brand Strategy, Campaign Strategy, and creative platforms for assigned ... Agency & Partner Management * Lead centralized creative agency relationships to foster strong ...

This role is the connective tissue between brand strategy and local execution - serving as the day ... Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ...

This role is the connective tissue between brand strategy and local execution -- serving as the day ... Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ...

This role is the connective tissue between brand strategy and local execution - serving as the day ... Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ...

This role is the connective tissue between brand strategy and local execution - serving as the day ... Manage MBO class comps, ensuring requests are processed accurately and on time. * Process and track ...

Brand Strategy & In-House Campaign Execution * Budget Ownership: Allocate and manage Above-the-Line (ATL) and omnichannel marketing budgets for assigned brands, with focus on optimizing investments.

Showing results 21-40

Manager Brand Strategy information

See Silver Spring, MD salary details

$76K

$159.2K

$255.9K

How much do manager brand strategy jobs pay per year?

As of Sep 6, 2026, the average yearly pay for manager brand strategy in Silver Spring, MD is $159,167.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,000.00 and $204,700.00 per year, depending on experience, location, and employer.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are the most commonly searched types of Brand Strategy jobs in Silver Spring, MD?

The most popular types of Brand Strategy jobs in Silver Spring, MD are:

What job categories do people searching Manager Brand Strategy jobs in Silver Spring, MD look for?

The top searched job categories for Manager Brand Strategy jobs in Silver Spring, MD are:

What cities near Silver Spring, MD are hiring for Manager Brand Strategy jobs?

Cities near Silver Spring, MD with the most Manager Brand Strategy job openings:

Infographic showing various Manager Brand Strategy job openings in Silver Spring, MD as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $159,167 per year, or $76.5 per hour.

Principal Associate, Brand Strategy- CDX

Capital One

Mclean, VA • On-site

Full-time

Posted 4 days ago


Capital One rating

7.8

Company rating: 7.8 out of 10

Based on 148 frontline employees who took The Breakroom Quiz

89th of 175 rated banks


Job description

Principal Associate, Brand Strategy- CDX
Principal Associate, Brand Strategy- CDX
Capital One is seeking a Principal Associate to join our Consumer and Developer Experience Team to deliver transformative customer experiences, and the user-centric platforms that enable and empower customers on their journeys while delivering unparalleled value for Capital One.
Who you are
You want to be an EVIDENCE-BASED MARKETER.
Your curiosity is endless. There's always something else to learn
You're flexible and not afraid of change-in fact you welcome the challenge
You share your point of view, but seek out what might be missing and listen
You have big ideas and know the best ones are driven by proof, persistence and patience
You're a storyteller. You simplify the complex and compel your audience to act
You know how to enjoy yourself. While fun isn't mandatory, it certainly seems to follow you
You care-about the work, your team and the customers you serve
Basic Qualifications
  • Bachelor's Degree or military experience
  • At least 4 years of experience in Brand Strategy

Preferred Qualifications
  • 6+ years in Brand Strategy

At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Richmond, VA: $109,900 - $125,400 for Principal Associate, Brand
McLean, VA: $120,800 - $137,900 for Principal Associate, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City's Fair Chance Act; Philadelphia's Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

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