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Manager Brand Strategy Jobs in Rochester, MN (NOW HIRING)

EssilorLuxottica

Assistant Manager

Rochester, MN · On-site

Creates, lives and teaches the culture to build brand awareness by attracting new guests daily from ... strategies and resources. * Models the Target Optical Personal Style Dress Code. BASIC ...

PetSmart Careers

Retail Store Manager

Rochester, MN · On-site

$72K - $116K/yr

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN · On-site

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN · On-site

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart Careers

Retail Store Manager

Rochester, MN · On-site

$72K - $116K/yr

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN · On-site

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN · On-site

$72K - $116K/yr

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

PetSmart

Retail Store Manager

Rochester, MN

Shared responsibility with store opening and closing procedures to ensure we uphold our brand promise. Business Management: * Deliver corporate strategy and profitability goals by executing the ...

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Showing results 21-40

All JobsBrand Strategy JobsManager Brand Strategy JobsManager Brand Strategy Jobs in Rochester, MN

Manager Brand Strategy information

See Rochester, MN salary details

$74.7K

$156.5K

$251.6K

How much do manager brand strategy jobs pay per year?

As of Aug 12, 2026, the average yearly pay for manager brand strategy in Rochester, MN is $156,506.00, according to ZipRecruiter salary data. Most workers in this role earn between $91,500.00 and $201,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.
What job categories do people searching Manager Brand Strategy jobs in Rochester, MN look for? The top searched job categories for Manager Brand Strategy jobs in Rochester, MN are:
Manager Brand Strategy jobs near you
Infographic showing various Manager Brand Strategy job openings in Rochester, MN as of August 2026, with employment types broken down into 1% As Needed, 80% Full Time, 18% Part Time, and 1% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $156,506 per year, or $75.2 per hour.

Assistant Manager

EssilorLuxottica

Rochester, MN • On-site

Full-time

Medical, Retirement, PTO

Posted 10 days ago

EssilorLuxottica rating

7.2

Company rating: 7.2 out of 10

Based on 295 frontline employees who took The Breakroom Quiz

8th of 39 rated optical retailers

Job description

Requisition ID: 938829
Store #: 002004 Target Optical
Position:Full-Time
Total Rewards: Benefits/Incentive Information
At Target Optical, we love the neighborhoods we belong to and that's why we care for them. By listening and building relationships with one another, we help our guests get quality eye care products and services at a great value. We help people see more clearly and confidently for less by offering a great selection of trusted brands. Through the relationships we build, we're proud and excited to help people look their best by carrying fashionable frames at a great value.
Together, we're on a mission to change the way people think about vision care. We keep things real, keep focused on people and keep to our mission to bring a WOW! experience to your life, our guests' lives and communities. See your future with Target Optical.
Target Optical is part of EssilorLuxottica, a global leader in the design, manufacture and distribution of world-class vision care products, including iconic eyewear, advanced lens technology and cutting-edge digital solutions. Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on LinkedIn!
JOB DESCRIPTION
GENERAL FUNCTION
The Assistant Manager ensures the delivery of the Target Optical Way and the Guest Experience. The successful employee will demonstrates leadership competencies such as clear communication, team building, thinking critically, collaboration, and driving results while styling our guests.
MAJOR DUTIES & RESPONSIBILITIES
  • Partners with the Optical Store Manager to build plans to deliver profitable store sales measured by current objectives.
  • Delivers the daily sales goal by flawless execution of the WOW! Guest Experience behaviors.
  • Ensures, influences and inspires the team to deliver a simple, fun and in-style fashion experience by modeling the Target Optical Way.
  • Provides floor leadership to ensure that guests will receive a "best in class" experience by providing guidance and direction to team members.
  • Creates, lives and teaches the culture to build brand awareness by attracting new guests daily from the Host to Optical.
  • Supports the Optical Store Manager with maintaining professional business partnerships with the Target Optical doctor and Target Host.
  • Proactively recruits, interviews, trains, develops, motivates and retains Brand right Optical Team Members (OTM).
  • Supports Store Manager with Team Member accountability by providing Team Members with Coaching and Development to deliver the WOW! Guest Experience through regular touch bases.
  • Supports Store Manager to ensure eSchedule, Guest Retention, Guest Driving Behaviors and all current Brand initiatives are in compliance.
  • Partners with Store Manager to ensure all operating policies and procedures are followed at the highest level to include merchandising and store presentation, timely and accurate implementation of approved marketing programs and promotions, the accurate completion of all sales transactions, and utilization of all sales strategies and resources.
  • Models the Target Optical Personal Style Dress Code.

BASIC QUALIFICATIONS
  • Bachelor's Degree or equivalent
  • ABO Certified (Preferred)
  • 2+ years retail or customer service experience
  • Selling Skills
  • Self-Motivated
  • Selection and Recruitment
  • Critical Thinking
  • Collaborative
  • Accountable to Results
  • Coach and Develop Others

Pay Range: 21.39 - 33.36
This posting is for an existing vacancy within our business. Employee pay is determined by multiple factors, including geography, experience, qualifications, skills and local minimum wage requirements. In addition, you may also be offered a competitive bonus and/or commission plan, which complements a first-class total rewards package. Benefits may include health care, retirement savings, paid time off/vacation, and various employee discounts.
EssilorLuxottica complies with all applicable laws related to the application and hiring process. If you would like to provide feedback regarding an active job posting, or if you are an individual with a disability who would like to request a reasonable accommodation, please call the EssilorLuxottica SpeakUp Hotline at 844-303-0229 (be sure to provide your name, job id number, and contact information so that we may follow up in a timely manner) or email HRCompliance@luxotticaretail.com.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, national origin, social origin, social condition, being perceived as a victim of domestic violence, sexual aggression or stalking, religion, age, disability, sexual orientation, gender identity or expression, citizenship, ancestry, veteran or military status, marital status, pregnancy (including unlawful discrimination on the basis of a legally protected pregnancy or maternity leave), genetic information or any other characteristics protected by law. Native Americans in the US receive preference in accordance with Tribal Law.

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