Manager Brand Strategy Jobs in Rochester, MN (NOW HIRING)

1.0 FTE - Day Shift

Starting Pay - $37.14 to $55.71 (based on experience)

Offers for external candidates are generally made between the minimum and midpoint of the range, based on experience.

At Olmsted Medical Center, we value our employees and are committed to providing a comprehensive and competitive benefits package. To keep up with the evolving trends, Olmsted Medical Center offers the following for employees who are employed at a 0.5 FTE or higher.

• Medical Insurance
• Dental Insurance  
• Vision Insurance
• Basic Life Insurance
• Tuition Reimbursement
• Employer Paid Short-Term Disability and Long-Term Disability
• Adoption Assistance Plan

Qualifications:

• Bachelor’s degree in Communications, Public Relations, Marketing, or related field required; master’s degree preferred
• Minimum of five years’ experience in a similar position or related field required
• Prior journalism, communications or media-relations management experience preferred
• Knowledge of branding, marketing, communications strategies, web strategies, media relations, and writing for patient and employee audiences essential
• Healthcare and not-for-profit experience helpful
• Positive attitude and ability to manage multiple projects
• Excellent oral and written communication skills
• Creative and outgoing
• Outstanding grammatical, writing, editing, and photography skills
• Proficiency in computer use – Windows environment, Adobe Creative Suite applications, Microsoft Office Suite, and Teams
• Able to work with people of diverse backgrounds
• Excellent skills in facilitation and conducting focus groups
• Ability to work independently and on a team
• Can adhere to strict standards of confidentiality
• Knowledge of branding and marketing processes
• Must have generalist orientation and understand communications, publications, marketing, and patient/benefactor relations principles to guide and implement creative strategies
• Skill in establishing and maintaining effective working relationships with OMC employees,  vendors, and partners
• Knowledge of the budget process
• Skill in exercising initiative, judgment, and decision-making to achieve departmental objectives
• Effective use of time management skills to prioritize projects to best meet organizational and departmental objectives
• Demonstrated experience in staff and freelancer supervision

Job Responsibilities:

• Manage brand strategy, development, and implementation.
• Ensure Brand and Identity Standards are followed, providing training to employees/employee groups and vendors as needed.
• Co-facilitate Strategic Marketing Committee and serve as designee for branding, communication, and web strategy projects within OMC.
• In conjunction with the marketing manager, develop and implement annual marketing and communications plans to include departments, service lines, and other core groups that require assistance. Participate in monthly meetings to go over plans.
• Assist vice president with development of department budget and monitor status to ensure financial feasibility and regular evaluation of communication activities, including measurement and regular reporting.
• Create promotional materials that are consistent and informative and that accurately convey the mission, vision, strategy, and brand identity of OMC.
• Serve as primary backup administrator for OMC’s websites and, with the web content coordinator, set strategies for both the internal and external websites.
• Prepare written and other messages for organizational spokespersons and serve as spokesperson when other organizational leaders are not available.
• Write/edit content for external newsletters, advertorials, patient information campaigns, external website, and other patient-facing communications.
• Develop and edit PowerPoints and other presentations for organizational leaders.
• Maintain positive, active relationships with employees, constituents and benefactors, patients, vendors, media, and the general public.
• Manage and coordinate all media relations and press release processes. Represent OMC as PIO when the community-wide Joint Information Center is called together.
• Coordinate efforts to appropriately position OMC and its clinical experts in the media.
• Ensure that projects support the strategic direction of the organization.
• Meet the quality standard of the department for the organization’s Identity Standards Manual and manages regular review of the manual with input from internal users.
• Supervise assigned communications staff and related freelancers, including evaluating work performed through performance appraisals, and handling personnel issues; designs and monitors appropriate work schedules for staff; handles interviewing, hiring, and vacation schedules for assigned staff.
• Serve on OMC committees and participate on community committees as assigned.
• Serve as an ambassador to OMC and OMC Regional Foundation at all times.
• Assist with OMC and OMC Regional Foundation events and activities.
• Follow other requirements of OMC employees as prescribed in the employee handbook.
• Perform other or similar duties as required or directed by the vice president for marketing and philanthropy or the chief executive officer.
• Responsible for coordinating production, placement, and maintenance of temporary and permanent exterior signs including, but not limited to, logoed business, wayfinding, informational, and directional signs. Coordinate with OMC’s director of plant operations and other entities regarding production and placement of signs required by local, state, and Federal laws.
• Work with Finance and Accounting to appropriately allocate interior/exterior sign expenses to the departmental, operational, and capital accounts. Assist the vice president of marketing and philanthropy in monitoring OMC’s annual sign expenses in budget planning.