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Manager Brand Strategy Jobs in Rochester, MI (NOW HIRING)

Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a ... Analyze data to determine strategic opportunities within geographic regions and salons. * Collect ...

Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a ... Analyze data to determine strategic opportunities within geographic regions and salons. * Collect ...

Direct Brand Manager Wella About Sally Beauty Holdings, Inc. At SBH, our purpose is to inspire a ... Analyze data to determine strategic opportunities within geographic regions and salons. * Collect ...

Regular Brand Strategy Our Brand mission is to inspire confidence and optimism, inviting everyone ... All management should uphold the Company Core Values and Core Leadership Qualities. This is ...

We combine brand strategy, media strategy, activation, digital, social, earned media, production ... Hudson Rouge is looking for a Senior Project Manager Position Summary The Senior Project Manager ...

Regular Brand Strategy Our Brand mission is to inspire confidence and optimism, inviting everyone ... All management should uphold the Company Core Values and Core Leadership Qualities. This is ...

... Strategy Manager - Pharma, you will play a pivotal role in driving revenue growth, enhancing ... brand visibility, and capturing new business opportunities within our Internal Firm Services ...

New

Manage regional communication channels, social media, and content to increase engagement and ... Promote employee engagement and understanding of the brand, strategy, and culture. * Adapt ...

We combine brand strategy, media strategy, activation, digital, social, earned media, production ... Hudson Rouge is looking for a Senior Project Manager Position Summary The Senior Project Manager ...

Job Title: Senior Regional Social Manager Location: Metro Detroit Requirement: This position ... brand strategy. * Share best practices, content ideas, and template assets to maintain a consistent ...

Senior Regional Social Manager

Troy, MI · On-site +1

$45K - $60K/yr

Job Title: Senior Regional Social Manager Location: Metro Detroit Requirement: This position ... brand strategy. * Share best practices, content ideas, and template assets to maintain a consistent ...

Showing results 21-40

Manager Brand Strategy information

See Rochester, MI salary details

$67.7K

$141.7K

$227.8K

How much do manager brand strategy jobs pay per year?

As of Sep 12, 2026, the average yearly pay for manager brand strategy in Rochester, MI is $141,718.00, according to ZipRecruiter salary data. Most workers in this role earn between $82,800.00 and $182,200.00 per year, depending on experience, location, and employer.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What cities near Rochester, MI are hiring for Manager Brand Strategy jobs?

Cities near Rochester, MI with the most Manager Brand Strategy job openings:

Infographic showing various Manager Brand Strategy job openings in Rochester, MI as of August 2026, with employment types broken down into 1% As Needed, 82% Full Time, 15% Part Time, 1% Contract, and 1% Nights. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution, with an average salary of $141,718 per year, or $68.1 per hour.

Brand Manager Wella

Detroit, MI • On-site

CosmoProf
Wholesale • 5 - 10K employees

Full-time

Posted 10 days ago


CosmoProf rating

5.3

Company rating: 5.3 out of 10

Based on 118 frontline employees who took The Breakroom Quiz


Job description

Direct Brand Manager Wella

About Sally Beauty Holdings, Inc.

At SBH, our purpose is to inspire a more colorful, confident, and welcoming world. We are the leader in professional hair color, selling and distributing professional beauty supplies across 11 countries through our Sally Beauty and Beauty Systems Group businesses. Sally Beauty offers products for hair color, hair care, nails, and skin care to retail customers looking for salon-quality products at a value price. Beauty Systems Group, branded as Cosmo Prof or Armstrong McCall stores, along with its direct sales consultants, sell professionally branded products intended for use and resale by salons to retail consumers.

About the role

Location: Ideal candidate would need to reside in either Detroit, Lansing, Ann Arbor Michigan (MI) or Cleveland Ohio (OH)
Travel: Ability to travel 50% of the time and work weekends.
The Direct Brand Manager (DBM) role is to increase and develop the presence of the Wella brand in the professional market within their respective territory. The DBM is responsible for opening new doors and driving growth with existing customers by focusing on developing Wella's professional hair color line and the full retail collections.

Responsibilities

Grow the Business: 60%

  • Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
  • Grow the professional hair color line based upon regional KPI's.
  • Build loyalty program participation with existing and new customers.
  • Educate Salon Business Consultants how to sell color and retail to their customers and educate the Stylist on how to grow their service and retail business from behind the chair.
  • Drive "sell-through" of all monthly promotions and programs with Salon Business Consultants, stores, and salons.
  • Ensure marketing material is current, available, and utilized appropriately.
  • Ensure merchandising standards are enforced in salons and professional stores.
  • Analyze data to determine strategic opportunities within geographic regions and salons.
  • Collect and share competitive market data.
  • Facilitate quarterly meetings with loyalty and top accounts.
  • Document all notes, account updates, and events in Salesforce.

Grow the Team and Culture: 30%

  • Prepare a bi-monthly recap/report of your territory.
  • Open and establish strong professional relationships with trendsetting and prestige salons.
  • Deliver Wella key messages, philosophies, and product knowledge classes at sales meetings and communicate regularly through conference calls and email. 
  • Responsible for partnering with Market Leadership to identify event opportunities, plan, and facilitate education events and tradeshows, ensuring successful execution, and measurement/ROI post-event.


Grow Yourself: 10%

  • Adjusts to multiple demands and effectively responds to new circumstances.
  • Works independently and prioritizes effectively.
  • Considers learning an important part of the business, allocates time to develop oneself, and seeks others out that will enhance strengths and improve upon opportunities.
  • Stays current and timely on all required corporate training.

Knowledge, skills & abilities requirements

  • Previous experience working in the professional haircare industry.
  • 2+ years of experience in sales or retail.
  • Strong organizational and time management skills.
  • Strategic and creative thinker, comfortable working with numbers.
  • Excellent communicator, collaborator, and presenter (verbal and written).
  • Autonomous and proactive problem solver.
  • Ability to build strong working relationships across all functional areas.
  • Ability to travel 80% of the time with overnight travel depending on the territory.
  • Proficient in MS Office Suite (Word, Excel, PowerPoint).
  • Salesforce experience a plus.

Competencies & attributes

  • Flexible and Agile Adapter - works effectively in ambiguous situations.
  • Talent Builder - Looks for opportunities to encourage diverse teams to come together to problem solve and create a culture of involvement.
  • Effective Communicator - Demonstrates a high level of active listening and use of probing questions.
  • Team Builder - Always humble when operating within a team and understands the importance of inclusion.
  • Customer Focused Partner - Contribute to improve the associate and customer journey.
  • Strategic Thinker - Bring strategic thinking and ideas to the team and peers.
  • Big Picture Thinker - Understanding of interdependencies with other departments and how decisions can impact the organization.
  • Results Driver - Focuses on the right priorities and uses resources wisely to drive results.
  • Problem Solving and Decision Making - Considers the impact of decisions against relevant factors.
  • Passionate Learner - Shares their learnings proactively with others.

Working conditions & physical requirements

Location: Ideal candidate would need to reside in either Detroit, Lansing, Ann Arbor Michigan (MI) or Cleveland Ohio (OH)
Travel: Ability to travel 50% of the time and work weekends.
The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, salons, and  retail stores, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.

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About Cosmoprof

Sourced by ZipRecruiter

Cosmoprof is a respected name in the beauty industry, headquartered in Denton, TX, United States. This multinational company, accessible via cosmoprofbeauty.com, is a leader in the wholesale distribution of professional beauty products and equipment. It operates by a business-to-business model, catering extensively to salon professionals and beauticians. Its portfolio includes a wide range of products such as hair care, skin care, nail care, tools and accessories, salon furniture, and equipment from leading beauty brands. The company was founded with the intention to nurture the growth of the professional beauty sector.

Industry

Wholesale

Company size

5,001 - 10,000 Employees

Headquarters location

Denton, TX, US