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Manager Brand Strategy Jobs in Edison, NJ (NOW HIRING)

Key Responsibilities Brand Strategy * Develop and execute 360 campaign strategies for Men's product launches and key business moments * Define objectives, audience, messaging, and channel approach to ...

New

Manage and mentor Strategists, encouraging insights-backed thinking across the agency. * Lead in the development of the Brand Strategy specialty (craft, hiring, etc.) as we grow with both current and ...

Director of Brand Strategy

New York, NY · On-site

$140K - $160K/yr

Game Seven Agency, an Excel Sports Management Company, is a full service creative and experiential ... Role Overview As the Director of Brand Strategy, you set the tone, vision, and strategic direction ...

Director of Brand Strategy

New York, NY · On-site

$140K - $160K/yr

Game Seven Agency, an Excel Sports Management Company, is a full service creative and experiential ... Role Overview As the Director of Brand Strategy, you set the tone, vision, and strategic direction ...

Showing results 21-40

Manager Brand Strategy information

See Edison, NJ salary details

$76.1K

$159.4K

$256.2K

How much do manager brand strategy jobs pay per year?

As of Sep 3, 2026, the average yearly pay for manager brand strategy in Edison, NJ is $159,394.00, according to ZipRecruiter salary data. Most workers in this role earn between $93,200.00 and $205,000.00 per year, depending on experience, location, and employer.

What does a manager brand strategy do?

A Manager of Brand Strategy is responsible for developing and implementing plans to position and promote a company's brand in the marketplace. They analyze market trends, identify target audiences, and work with cross-functional teams to ensure consistent brand messaging across all channels. Their goal is to enhance brand awareness, drive customer engagement, and support business growth by differentiating the brand from competitors.

What are the key skills and qualifications needed to thrive as a manager brand strategy?

To thrive as a Manager Brand Strategy, you need expertise in brand management, market research, and strategic planning, often supported by a degree in marketing or business. Familiarity with analytics platforms, digital marketing tools, and brand tracking systems is typically required. Strong leadership, creative thinking, and persuasive communication are standout soft skills in this position. These capabilities enable the effective development and execution of brand strategies that drive business growth and market differentiation.

What are some common challenges faced by a manager brand strategy when aligning teams around a unified brand vision?

A Manager Brand Strategy often encounters the challenge of uniting cross-functional teams—such as marketing, sales, product, and design—around a cohesive brand vision. Differences in departmental goals and perspectives can lead to misalignment or inconsistent messaging. Overcoming these challenges requires strong communication skills, regular cross-team workshops, and clear brand guidelines. Building consensus and fostering collaboration are key to ensuring that all teams represent the brand consistently and effectively, which ultimately strengthens brand equity.

What is the difference between Manager Brand Strategy vs Brand Manager?

AspectManager Brand StrategyBrand Manager
Primary FocusDeveloping long-term brand strategies and positioningManaging day-to-day brand activities and campaigns
ResponsibilitiesMarket research, strategic planning, brand architectureAdvertising, promotions, product launches
Required SkillsStrategic thinking, market analysis, branding expertiseCreativity, project management, communication skills
Work EnvironmentStrategic teams, marketing departmentsMarketing, advertising agencies, product teams

While both roles focus on branding, the Manager Brand Strategy emphasizes long-term strategic planning and positioning, whereas the Brand Manager handles the execution of marketing campaigns and daily brand activities. Understanding these differences helps clarify career paths and employer expectations in branding roles.

What job categories do people searching Manager Brand Strategy jobs in Edison, NJ look for?

The top searched job categories for Manager Brand Strategy jobs in Edison, NJ are:

What cities near Edison, NJ are hiring for Manager Brand Strategy jobs?

Cities near Edison, NJ with the most Manager Brand Strategy job openings:

Infographic showing various Manager Brand Strategy job openings in Edison, NJ as of June 2026, with employment types broken down into 87% Full Time, 11% Part Time, 1% Contract, and 1% Nights. Highlights an 96% Physical, 1% Hybrid, and 3% Remote job distribution, with an average salary of $159,394 per year, or $76.6 per hour.

Manager, Brand Marketing

David Yurman

New York, NY • On-site

Full-time

Medical, Retirement, PTO

Posted yesterday

New


David Yurman rating

7.8

Company rating: 7.8 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

5th of 30 rated jewelry retailers


Job description

About Us

David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.

Our Values

At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.

Job Description

Manager, Brand Marketing

Role Overview

The Brand Marketing & Content function is central to how David Yurman brings product to market-seamlessly connecting paid, owned, and earned channels to deliver cohesive, high-impact campaigns.

The Manager, Brand Marketing - Men's will lead end-to-end go-to-market strategy for the Men's category-driving campaigns that elevate brand equity while delivering commercial performance. This role serves as a key cross-functional connector, translating brand strategy into campaign vision, content, and full-funnel execution across all consumer touchpoints.

Key Responsibilities

Brand Strategy

  • Develop and execute 360 campaign strategies for Men's product launches and key business moments

  • Define objectives, audience, messaging, and channel approach to maximize reach, engagement, and conversion

Integrated Campaign Leadership

  • Lead end-to-end campaign execution across paid, owned, and earned channels (media, social, site, CRM, retail, VIC)

  • Drive cross-functional alignment across Marketing, Creative, eCommerce, Retail, Product, and Visual teams

  • Manage timelines, deliverables, and in-flight optimization to ensure best-in-class execution with cross functional partners including launch plans & recaps

Content Strategy & Briefing

  • Own development of campaign content strategies and creative briefs for all key moments

  • Partner closely with Creative teams to guide asset development across formats and channels

  • Ensure content is optimized by channel, informed by performance insights, and reflective of David Yurman's brand codes

Full-Funnel Media Oversight

  • Provide strategic oversight of media plans across awareness, consideration, and conversion in partnership with media team

  • Partner with Media and Analytics teams to ensure alignment between campaign strategy, investment, and performance goals

  • Guide optimization strategies based on real-time performance and audience insights

Product Storytelling & Brand Guardianship

  • Partner with Brand Strategy and Insights to craft compelling narratives for Men's collections

  • Ensure all campaign outputs reflect David Yurman's standards of craftsmanship, innovation, and timeless design

  • Maintain consistency and excellence across all consumer touchpoints

Men's Category Expertise

  • Build deep understanding of the Men's luxury consumer, competitive landscape, and category dynamics

  • Identify growth opportunities and support expansion across key markets

Insights & Performance

  • Define KPIs and measure campaign success across channels

  • Partner with Analytics to deliver actionable insights and continuous optimization

  • Lead test-and-learn initiatives to improve creative, audience, and channel effectiveness

  • Establish brand media measurement frameworks, KPIs, and reporting methodologies to evaluate media effectiveness and ROI.

  • Analyze media performance data, provide insights, and make data-driven recommendations for optimization with media team.

  • Continuously monitor brand media campaigns, conduct A/B testing, and iterate to enhance performance and impact.

  • Prepare regular reports and presentations to communicate brand performance, trends, and recommendations to key stakeholders

Qualifications

  • 6-8+ years of experience in brand marketing, preferably in luxury, fashion, or consumer goods

  • Proven experience leading integrated campaigns and developing content briefs

  • Strong understanding of full-funnel media strategy and performance marketing

  • Demonstrated cross-functional leadership and project management skills

  • Strategic, analytical thinker with strong storytelling capabilities

  • Deep understanding of consumer behavior within the luxury market, with a focus on Men's category

Location: New York, NY (Tribeca)

Working Mode: Hybrid

Travel: N/A

Estimate Salary Range: $115,000-$130,000

Base pay is one component of David Yurman's total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Diversity, Equity & Inclusion at David Yurman

As a company founded by artists, David Yurman champions self-expression in everything we do. We are committed to fostering a culture of openness and creative collaboration within our entire community, and we cherish the diversity of our employees' backgrounds and perspectives. We will always advocate for equity and inclusion for all.

David Yurman is an Equal Employment Opportunity employer and provides equal opportunities to all employees and applicants without regard to an individual's age, race, creed, color, religion, national origin, sex (including pregnancy, sexual orientation, gender).


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