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Manager Brand Content Creator Jobs in Rochester, NY

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... The Sports Content Creator analyzes and presents facts about sports events by interview ...

Digital Content Creator

Rochester, NY · On-site

$16.50 - $17.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

Hybrid Content Creator/Production Director

Rochester, NY · Hybrid

$17 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Be self-sufficient, managing multiple projects with competing priorities * Perform other job ...

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

Digital Content Creator

Rochester, NY

$16.50 - $17.50/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Proficiency in web content management systems * Proficiency with Facebook, X, Instagram, TikTok ...

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Regularly posts content to various social media platforms * Generates original story ideas for ...

Sports Content Creator

Rochester, NY · On-site

$16.50 - $18/hr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester ... Regularly posts content to various social media platforms * Generates original story ideas for ...

... content on the brand's behalf, all while abiding by brand safety standards. * BN Ads , our in-house ... Be part of a team that shapes the future of creator marketing for some of the world's most ...

Associate Brand Manager

Victor, NY · On-site

$82K - $107K/yr

Responsibilities Brand Management: * Develop deep understanding of CVI product portfolio ... Helps coordinate content for advisory boards, webinars and peer-to-peer education events. * Owns ...

Helps coordinate content for advisory boards, webinars and peer-to-peer education events. * Owns ... brand planning. * Performs other duties related to marketing and/or product management as required.

Sales Support Manager

Rochester, NY · On-site

$65K - $85K/yr

... content on the brand's behalf, all while abiding by brand safety standards. * BN Ads, our in-house ... Be part of a team that shapes the future of creator marketing for some of the world's most ...

Staff Accountant

Rochester, NY · On-site

$65K - $83K/yr

... content on the brand's behalf, all while abiding by brand safety standards. * BN Ads , our in-house ... Manage the day-to-day tasks related to GL coding, reconciliation, standard and non-standard journal ...

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Manager Brand Content Creator information

See Rochester, NY salary details

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How much do manager brand content creator jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for manager brand content creator in Rochester, NY is $38.39, according to ZipRecruiter salary data. Most workers in this role earn between $25.87 and $44.57 per hour, depending on experience, location, and employer.

What is a manager brand content creator?

Manager Brand Content Creators are professionals responsible for overseeing the creation, planning, and execution of branded content across various platforms. They lead a team of content creators, strategize content campaigns, and ensure that all materials align with the brand's voice and marketing goals. Their role often involves collaborating with marketing, design, and product teams to create engaging content that resonates with target audiences and supports overall business objectives. In addition to content creation, they analyze performance metrics to refine strategies and improve future campaigns.

What are the key skills and qualifications needed to thrive as a manager brand content creator?

To thrive as a Manager Brand Content Creator, you need expertise in digital marketing, content strategy, copywriting, and a relevant bachelor's degree, often in marketing, communications, or a related field. Familiarity with content management systems (CMS), social media analytics tools, SEO platforms, and design software like Adobe Creative Suite is typically required. Leadership, creativity, strong communication, and project management skills help you guide teams and produce compelling, on-brand content. These skills ensure the effective development and execution of content that strengthens brand identity, drives engagement, and achieves business objectives.

How does a manager brand content creator typically collaborate with other departments to ensure consistent brand messaging?

A Manager Brand Content Creator regularly works cross-functionally with teams such as marketing, design, sales, and product development to align content strategies with overall brand objectives. They often participate in brainstorming sessions, provide creative briefs, and coordinate content calendars to maintain consistent messaging across all platforms. Effective communication and project management skills are essential, as the role requires balancing input from multiple stakeholders while ensuring the brand voice remains cohesive. This collaborative approach helps drive unified campaigns and maximizes the impact of branded content.

Sports Content Creator

Nexstar Media Group

Rochester, NY • On-site

$16.50 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 15 days ago


Nexstar Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 104 frontline employees who took The Breakroom Quiz

45th of 76 rated media


Job description

WROC/RochesterFirst is hiring a Sports Content Creator to join our award-winning team. With the credibility and strength of our 75-year trusted brand, WROC/RochesterFirst is Rochester, NY's universal local source for news, weather, and information across all platforms.
Rochester, NY, ranked as the nation's second most affordable housing market, offers an exceptional quality of life-with outstanding dining, lively entertainment, scenic parks and golf courses, and a friendly, welcoming community.
WROC-TV/Rochester First streaming/RochesterFirst.com in Rochester, New York is hiring a Sports Content Creator who is a presenter/producer of digital sports content for all platforms in a manner that is clear, engaging and meaningful to all consumers. The Sports Content Creator analyzes and presents facts about sports events by interview, investigation or observation.
Essential Duties and Responsibilities:
  • Produces and presents sports reports for all platforms
  • Creates programs and long form content appropriate for streaming channels and platforms
  • Ensures that all sports content meets company standards for journalistic integrity and production quality
  • Writes and delivers sports stories in a clear and concise manner
  • Participates in and originates interview and discussion sports content for streaming platforms
  • Regularly posts content to various social media platforms
  • Generates original story ideas for traditional and non-traditional sports topics
  • Operates and maintains podcast broadcast equipment
  • Connects with various local and national sports figures for interview and discussion content
  • Assists in writing, copy editing, researching and coordinating sports programming and other content
  • Responds to breaking sports events and other urgent newsrooms situations as required
  • Works closely with the sports team to develop comprehensive sports coverage
  • Participates in promotional activities including public appearances
  • Performs special projects and other duties as assigned
  • Shoots video for sports reports
  • Sets up, composes and executes video content for live, recorded and social items
  • Maintains video equipment
  • Edits video clips for social platforms, website, streaming and television broadcasts
  • Writes stories for the social platforms, website, streaming and television broadcasts
  • Interacts with viewers and users on social media sites

Requirements & Skills:
  • Bachelor's degree in Broadcast Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Superior on-air presence
  • Minimum three years' experience in sports reporting and anchoring (more or less depending on market size)
  • Fluency in English
  • Excellent communication skills, both oral and written with the ability to ad lib when required
  • Experience with posting and editing content to all social media platforms
  • Experience guiding, directing and motivating others
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
  • Proficiency with computers, telephones, copiers, scanners and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously
  • Ability to effectively listen to fully understand problems and communicate with a team to shape a solution
  • Valid driver's license with a good driving record
  • Flexibility to work any shift

Compensation $16.50 - $18 / hour commensurate with applicant's experience and skill level.
WROC/RochesterFirst, Nexstar Media Inc. offers excellent benefits including paid vacations, holidays, sick leave, and personal days, health insurance plans, Health Savings and Flexible Spending Accounts, 401K Retirement Plan, paid parental leave, dental, vision, Teladoc, behavioral health services, prescription drug coverage, life insurance plans, paid short term disability, and many more benefit options. Compensation package will be based on experience.
Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America's largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar's national television properties include The CW, America's fifth major broadcast network, NewsNation, our national news network providing "News for All America," popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company's portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.
EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.

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About Nexstar Media Group

Sourced by ZipRecruiter

Headquartered in Irving, Texas, Nexstar Media Group, Inc. is the largest local broadcast television group in the United States and one of the world’s leading diversified media companies. In June 2023, Nexstar marked 27 years of excellence in local programming and service since Perry A. Sook founded the company. Nexstar owns, operates, programs or provides sales and other services to 200 broadcast stations (including partner stations) and their related low power and digital multicast signals reaching 116 markets or more than 68% of all U.S. television households. Coupled with a growing portfolio of digital media marketing, advertising and content management platforms, Nexstar delivers powerful and innovative digital solutions and services to local and national media companies, advertisers, agencies and brands.

Industry

Broadcasting

Company size

1,001 - 5,000 Employees

Headquarters location

Irving, TX, US

Year founded

1996

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