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Luxury Marketing Jobs (NOW HIRING)

The Media Socialites

Luxury Graphic Designer

Dallas, TX · On-site

$32 - $45/hr

The Media Socialites is a 360 luxury marketing agency working with top brands in weddings, hospitality, fashion, and lifestyle. We're looking for two creative designers who can do more than just ...

The Media Socialites

Luxury Graphic Designer

Dallas, TX · On-site

$32 - $45/hr

The Media Socialites is a 360 luxury marketing agency working with top brands in weddings, hospitality, fashion, and lifestyle. We're looking for two creative designers who can do more than just ...

Quinn PR

Account Executive (Remote)

Los Angeles, CA · Remote

$60K - $65K/yr

We are the only luxury marketing platform that unites data and performance, content and creativity, experiences and communications within one integrated ecosystem. About our Strategic Communications ...

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Luxury Marketing information

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How much do luxury marketing jobs pay per hour?

As of Aug 25, 2026, the average hourly pay for luxury marketing in the United States is $32.69, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $43.27 per hour, depending on experience, location, and employer.

What is luxury marketing?

Luxury marketing refers to the strategies and techniques used to promote and sell high-end, premium products or services to affluent consumers. It focuses on creating an exclusive brand image, delivering exceptional customer experiences, and emphasizing quality, heritage, and status. Luxury marketing often employs personalized communication, limited editions, and storytelling to build strong emotional connections with customers. The aim is to maintain the brand's prestige and desirability while driving sales and customer loyalty.

What are the key skills and qualifications needed to thrive in luxury marketing, and why are they important?

To thrive in Luxury Marketing, you need expertise in brand management, consumer behavior analysis, and market segmentation, typically supported by a degree in marketing or business. Familiarity with CRM platforms, digital marketing tools, and luxury industry certifications such as LVMH's Inside LVMH are valuable technical assets. Exceptional interpersonal skills, creativity, and cultural sensitivity set top professionals apart in engaging and retaining high-net-worth clients. These skills are crucial for building exclusive brand experiences and maintaining the premium reputation essential in the luxury market.

How does a luxury marketing professional typically collaborate with brand managers and creative teams?

Luxury marketing professionals often work closely with brand managers to ensure that all campaigns align with the brand's values and positioning in the marketplace. They also collaborate with creative teams to develop high-quality visuals and messaging that resonate with a discerning clientele. Regular coordination meetings and feedback sessions are common, as maintaining brand consistency and exclusivity is crucial in the luxury sector. This collaborative environment helps deliver campaigns that not only attract but also retain high-end customers.

What is the difference between Luxury Marketing vs Brand Manager?

AspectLuxury MarketingBrand Manager
CredentialsMarketing degree, experience in luxury sectorBusiness or marketing degree, experience in brand management
Work EnvironmentHigh-end retail, exclusive campaignsCorporate offices, diverse industries
Industry UsageLuxury brands, premium productsVarious sectors, including consumer goods
Search IntentLuxury marketing strategies, luxury brand campaignsBrand development, marketing strategies

Luxury Marketing focuses on promoting high-end, exclusive products and services within the luxury sector, emphasizing exclusivity and premium branding. Brand Managers oversee overall brand strategy across various industries, managing brand identity, positioning, and campaigns. While both roles involve marketing expertise, Luxury Marketing is specialized in luxury branding, whereas Brand Managers have a broader scope across different markets.

How to get a job in luxury marketing?

To get a job in luxury marketing, candidates should develop a strong understanding of high-end brand strategies, consumer behavior, and market trends. Relevant skills include digital marketing, branding, and communication, often supported by a degree in marketing, business, or a related field. Gaining experience through internships or entry-level roles in luxury brands can also improve chances of securing a position.
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What are the most commonly searched types of Luxury Marketing jobs?

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What states have the most Luxury Marketing jobs?

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Luxury Marketing jobs near you
Infographic showing various Luxury Marketing job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $67,990 per year, or $32.7 per hour.

Director Luxury Marketing-Coldwell Banker Global Luxury

Anywhere Real Estate

Madison, NJ • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Anywhere Real Estate rating

8.2

Company rating: 8.2 out of 10

Based on 41 frontline employees who took The Breakroom Quiz

52nd of 205 rated real estate companies

Job description


The Luxury Marketing Director role within the Coldwell Banker Global Luxury brand will serve as a crucial liaison and essential contact between the Vice President of Global Luxury and a team of Luxury Marketing Managers and Specialists that oversee a region (Eastern or Western) part of the United States for Coldwell Banker Realty (including Hawaii).
This position actively contributes to the achievement of key luxury marketing objectives and goals, fostering collaboration with agents and Local Operating Companies while upholding Coldwell Banker and Coldwell Banker Global Luxury® program's established brand and image. Additionally, this helps drive the luxury strategy for the company and will be tasked with measurements that contribute to success.
A Luxury Marketing Director will support multiple metros and regions, along with a team in designated areas, and be directly responsible for working with senior leadership within Coldwell Banker Realty and Coldwell Banker's corporate headquarters.
  • Location: In-office 5 days a week - New York, NY; Madison New Jersey OR Boston, MA OR Chicago, OR FL

  • Reports to: VP Brand Marketing

Essential Duties & Responsibilities include, but are not limited to, the following:
Proactively Support Independent Sales Associates:
  • Work proactively with select top producing and luxury sales associates and their assistants/teams to support their marketing needs and business goals, overseeing direction with luxury marketing directors and specialists

  • Foster a team of managers and specialists to help drive market share and increase awareness of the luxury program, beyond Society of Excellence agents.

  • Fosters and manages a team of luxury managers and specialists, covering multiple metros

  • Effectively communicate the entire Coldwell Banker Global Luxury® program marketing offerings; deliver the benefits of the luxury marketing program at high-end listing appointments.

  • Work in conjunction with the Field Marketing team to provide service to select top-producing and luxury sales associates in your designated markets.

  • Establishes a pathway for agents to become luxury certified.

Events, Awareness, and Communications:
  • In conjunction with the LOC, Events, and regional GL teams, aid with the coordination and management of luxury events that aim to drive awareness of the Global Luxury® program. Virtual-first approach.

  • Leverage in-house and regional resources to deliver luxury marketing updates, messaging, and position internally and externally.

Business Development Opportunities:
  • Using PowerBI and input from leadership, determine areas of opportunity for luxury growth and market share increase, and track luxury agent successes and declines. Communicate those findings with the President(s) and national Global Luxury team.

  • Track KPIs (Key Performance Indicators): Increased LOC luxury market share

  • Increased interest in the Global Luxury® program and Luxury Property Specialist designations

  • Increased participation in Global Luxury® program events and calls

  • Fewer Coldwell Banker luxury sales associate disassociations, higher retention
  • This role involves frequent travel to support bussiness needs.

Support Local Operating Company and Senior Leadership:
  • Serve as a proactive luxury marketing liaison of the Regional President(s) and Field Marketing Director(s) providing marketing support and counsel including review of PowerBI highlighting and identifying areas of growth opportunity.

  • Prepare and participate in VIP recruiting opportunities, business development opportunities, and luxury agent retention efforts.

  • Participate in important meetings and events to share luxury content and updates. Develop a cadence with Field Marketing Directors to share Global Luxury Program information and to receive field marketing feedback and agent updates.

  • Provide luxury content and stories to the local social and PR teams, President(s), and the luxury blog writer.

Team Management, Development, and Communication:
  • Depending on the reporting structure (direct or dotted line) supervise and develop one or more Luxury Marketing Specialist(s), develop and cross-train one or more Field Marketing Specialist(s) on general Global Luxury details and duties, and assign project tasks as needed.

We are proud to offer a comprehensive benefits package to our employees, including:
  • Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D

  • 401(k) savings plan with company match

  • Paid Time Off to Include Holidays, Vacation Time, and Sick Time

  • Paid Family & Paternity Leave

  • Life Insurance

  • Business Travel Accident Insurance

  • All employees receive access to LinkedIn Learning

  • Employee Referral Program

  • Adoption Assistance Program

  • Employee Assistance Program

  • Health and Wellness Program and Incentives

  • Employee Discounts

  • Employee Resource Groups

About Us
Coldwell Banker® is one of the world's leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc.
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate, Century 21®, Coldwell Banker®, Coldwell Banker Commercial®, Corcoran®, ERA®, and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world.
At Anywhere, we are empowering everyone's next move - your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent - strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report.
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including:
  • Great Place to Work
  • Forbes World's Best Employers
  • Newsweek World's Most Trustworthy Companies
  • Ethisphere World's Most Ethical Companies

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