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Loyalty Reward Program Manager information

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$38.5K

$107.5K

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How much do loyalty reward program manager jobs pay per year?

As of Jun 6, 2026, the average yearly pay for loyalty reward program manager in the United States is $107,460.00, according to ZipRecruiter salary data. Most workers in this role earn between $79,500.00 and $132,500.00 per year, depending on experience, location, and employer.

What is the difference between Loyalty Reward Program Manager vs Customer Loyalty Coordinator?

AspectLoyalty Reward Program ManagerCustomer Loyalty Coordinator
CredentialsTypically requires a bachelor’s degree in marketing, business, or related field; certifications in loyalty marketing are a plusUsually requires a high school diploma or bachelor’s degree; certifications are less common
Work EnvironmentWorks in marketing or loyalty program departments, often in corporate officesWorks in customer service or marketing teams, often in retail or hospitality settings
Employer & Industry UsageCommon in retail, hospitality, and travel industries managing loyalty programsFound in similar industries, focusing on customer engagement and retention

The Loyalty Reward Program Manager develops and oversees loyalty strategies, while the Customer Loyalty Coordinator handles day-to-day customer interactions to promote loyalty. Both roles support customer retention but differ in scope and responsibilities.

What are the key skills and qualifications needed to thrive as a Loyalty Reward Program Manager, and why are they important?

To thrive as a Loyalty Reward Program Manager, you need expertise in marketing strategy, data analysis, and customer relationship management, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with CRM platforms, loyalty program software, and analytics tools like Salesforce or Tableau is essential. Strong communication, creative problem-solving, and project management skills set standout professionals apart. These competencies are crucial for developing engaging programs that drive customer retention and support business growth.

What does a Loyalty Reward Program Manager do?

A Loyalty Reward Program Manager is responsible for designing, implementing, and managing customer loyalty programs that incentivize repeat business and increase customer retention. They analyze customer data to identify trends, develop strategies to improve engagement, and collaborate with marketing, sales, and IT teams to ensure the program's success. Their role also includes monitoring program performance, adjusting rewards structures, and ensuring a seamless customer experience. By fostering customer loyalty, they help drive revenue growth and brand loyalty for the company.

What are some common challenges faced by Loyalty Reward Program Managers in maintaining member engagement?

Loyalty Reward Program Managers often face challenges such as keeping program offerings fresh and relevant, adapting to changing customer preferences, and ensuring the program stands out in a competitive market. To maintain member engagement, managers must regularly analyze data to identify trends, personalize rewards, and collaborate with marketing, data analytics, and customer service teams. Additionally, it is essential to address any technical or operational issues quickly to ensure a seamless experience for members.
Infographic showing various Loyalty Reward Program Manager job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 88% Full Time, and 11% Part Time. Highlights an 95% Physical, 1% Hybrid, and 4% Remote job distribution, with an average salary of $107,460 per year, or $51.7 per hour.
Director, Loyalty Program Manager

Director, Loyalty Program Manager

Dollar General

Goodlettsville, TN • On-site

Full-time

Posted 27 days ago

Dollar General rating

4.0

Company rating: 4.0 out of 10

Based on 4,448 frontline employees who took The Breakroom Quiz

39th of 39 rated national retailers

Job description

Company Overview
General Summary:
The Director, Loyalty Program Manager will lead the strategy, execution, and optimization of Dollar General's loyalty program, ensuring it delivers meaningful value to customers while driving business growth. This role will oversee the development, launch, and continuous enhancement of the program, working closely with internal teams to align offerings with customer needs and business objectives.
This is a high-impact role requiring strategic vision, operational excellence, and data-driven decision-making. This role will be a results-oriented leader with experience managing large-scale loyalty programs, collaborating cross-functionally, and driving innovation in customer engagement strategies.
This position is a manager who effectively organizes resources appropriately to achieve business outcomes and impact change.
Job Details
Duties & Responsibilities:
  • Program Ownership: Serve as the key point of contact for the loyalty program, collaborating with senior leadership and cross-functional teams to drive program vision, execution, and success.
  • Strategic Leadership: Develop and execute the overarching strategy, ensuring alignment with Dollar General's business objectives, customer needs, and growth targets.
  • Value Proposition Development: Identify and implement compelling benefits that enhance the value proposition, driving customer acquisition, engagement, and retention.
  • Financial Management & Performance Optimization: Oversee the financial performance of the program, including P&L ownership, budgeting, forecasting, and ROI analysis, to drive sustainable growth. Define and track key performance indicators (KPIs) to measure program effectiveness, continuously refining strategies to improve acquisition and retention.
  • Cross-Functional Influence: Collaborate closely with key stakeholders to align initiatives, optimize the customer experience, and unlock new growth opportunities.

Qualifications
Knowledge, Skills and Abilities:
  • Brings an entrepreneurial mindset with a passion for building, launching, and scaling programs from concept to full market expansion, driving meaningful business impact.
  • Exceptional communication and storytelling skills, with the ability to influence stakeholders across all levels, as well as the ability to present work to executive stakeholders.
  • Experience leading cross-functional teams and managing complex initiatives in a fast-paced, high-growth environment. Ability to adapt personal style to different environments.
  • Ability to work under tight time constraints. Can multitask with ease and adapt to frequently changing priorities.
  • Strong financial acumen, including P&L management, budget planning, forecasting, and performance tracking.
  • Strong project management capabilities, with a proven ability to manage multiple initiatives simultaneously while delivering results.
  • Strong strategic, prioritization and critical thinking skills; ability to see the "big picture" (across programs) while also diving into details.
  • Proactive desire to own and drive initiatives forward through measurable process, planning and team engagement.

Work Experience and/or Education:
  • 10+ years of experience managing large-scale initiatives with cross-functional teams, ideally in a retail, or digital commerce environment. Background in loyalty programs is a plus.
  • 3+ years in a leadership role managing teams and budgets
  • BA/BS degree required, MBA or advance degree a plus

What Dollar General employees say

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About Dollar General

Sourced by ZipRecruiter

What started as a single store is now a 20+ billion dollar Fortune 119 company. With 140,000+ employees and counting, we’re growing fast and so can you. There are endless opportunities for you, including award-winning training programs and career paths in retail, distribution, transportation or corporate. The possibilities are endless!

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Goodlettsville, TN, US

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