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Local Store Marketer Jobs in California (NOW HIRING)

Farmer Boys

Marketing

Riverside, CA · On-site

Leader, Local Store Marketing REPORTS TO: Vice President, Brand & Franchising CLASSIFICATION: Exempt DEPARTMENT: Franchise Department LEVEL: Management SUMMARY OF POSITION: At Farmer Boys we believe ...

Xponential Fitness

Director of Marketing

Irvine, CA

The ideal candidate has experience and proven success creating both corporate and local store marketing plans within a franchise organization and is adept at building out campaigns and programs ...

Kitsch LLC

Retail Marketing Manager

Los Angeles, CA · On-site +1

$70 - $90/hr

Local Store Marketing Support: * Work with store managers to tailor marketing initiatives to local markets. * Assist in executing grassroots marketing efforts, including community events and ...

Pollo Campero

Field Marketing Manager

Los Angeles, CA · On-site

$100K - $105K/yr

Support the management and execution of the local store marketing budget in alignment with approved parameters. * Maintain a strong field presence by regularly visiting restaurants to assess ...

Pollo Campero

Field Marketing Manager

Los Angeles, CA

$100K - $105K/yr

Support the management and execution of the local store marketing budget in alignment with approved parameters. * Maintain a strong field presence by regularly visiting restaurants to assess ...

Pollo Campero

Field Marketing Manager

Los Angeles, CA · On-site

$100K - $105K/yr

Support the management and execution of the local store marketing budget in alignment with approved parameters. * Maintain a strong field presence by regularly visiting restaurants to assess ...

Go Greek Yogurt Inc

Store Manager

Anaheim, CA · On-site

Local Store Marketing and development of sales opportunities * Education and Experience: * College degree and 3 - 4 years of experience in the quick service restaurant industry; or equivalent ...

Zankou Chicken

Director of Marketing

Vernon, CA

$140K - $160K/yr

This role oversees all marketing activities from digital and loyalty programs to content and local store marketing, ensuring brand consistency and growth. You will collaborate directly with the CEO ...

Zankou Chicken

Director of Marketing

Vernon, CA · On-site

$140K - $160K/yr

This role oversees all marketing activities from digital and loyalty programs to content and local store marketing, ensuring brand consistency and growth. You will collaborate directly with the CEO ...

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All JobsLocal Store Marketer JobsLocal Store Marketer Jobs in California

Local Store Marketer information

What are the key skills and qualifications needed to thrive as a Local Store Marketer, and why are they important?

To thrive as a Local Store Marketer, you need a solid understanding of marketing principles, customer engagement strategies, and local market trends, often supported by experience in retail or food service marketing. Familiarity with social media platforms, point-of-sale marketing tools, and customer relationship management (CRM) systems is typically required. Strong interpersonal skills, creativity, and the ability to build community relationships make someone stand out in this position. These skills are important for driving store traffic, fostering customer loyalty, and ensuring the success of local promotional initiatives.

What is the difference between Local Store Marketer vs Digital Marketing Coordinator?

AspectLocal Store MarketerDigital Marketing Coordinator
CredentialsMarketing degree or related certificationsMarketing or communications degree, certifications helpful
Work EnvironmentIn-store, local community-focusedOffice-based, digital platforms
Employer & IndustryRetail stores, local businessesVarious industries, corporate or agency settings
Search & Comparison IntentLocal marketing strategies, in-store promotionsOnline campaigns, social media marketing

While both roles involve marketing skills, the Local Store Marketer focuses on in-store promotions and local community engagement, whereas the Digital Marketing Coordinator handles online campaigns and digital channels. The roles share similar credentials but differ in work environment and specific marketing focus.

How to become a marketer with no experience?

A local store marketer with no experience can start by learning basic marketing concepts through online courses or tutorials, and gaining familiarity with tools like social media platforms and analytics software. Volunteering for local events or small businesses can provide practical experience, and building a portfolio can help demonstrate skills to employers. Entry-level positions may also offer on-the-job training for new marketers.

What does a local store marketer do for Texas Roadhouse?

A local store marketer at Texas Roadhouse is responsible for developing and executing marketing strategies to promote the restaurant within the community. They handle local advertising, events, and promotions to attract customers and increase sales, often using tools like social media and local partnerships. The role requires strong communication skills and knowledge of the local market environment.

What does a local store marketer do?

A local store marketer develops and implements marketing strategies to promote a specific store or location, focusing on attracting local customers and increasing sales. They may handle advertising, community outreach, social media, and in-store promotions, often using tools like customer data analysis and marketing software. The role requires strong communication skills and knowledge of local market trends.

What are Local Store Marketers?

Local Store Marketers are professionals responsible for promoting a specific retail location or chain within a local community. They develop and implement marketing strategies to increase foot traffic, build brand awareness, and drive sales at their assigned store. This often involves organizing local events, collaborating with community organizations, managing social media for the store, and building relationships with nearby businesses. Their primary goal is to connect the store with its local audience and boost customer engagement.

How does a Local Store Marketer typically collaborate with store staff and management to achieve marketing goals?

A Local Store Marketer works closely with both store staff and management to ensure marketing initiatives align with daily operations and business objectives. This collaboration often involves coordinating in-store events, training staff on promotional campaigns, gathering feedback on customer responses, and adapting strategies accordingly. Regular communication with store leadership ensures that marketing efforts are effectively integrated and that everyone is aligned on goals, timelines, and performance metrics. Building strong relationships with the team is key to maximizing the impact of local marketing activities.

What job makes $10,000 a month without a degree?

A local store marketer can potentially earn $10,000 a month through commission-based sales, digital advertising, or managing marketing campaigns for small businesses. Success in this role often depends on skills in social media, branding, and customer engagement, with some positions offering high earning potential without requiring a formal degree.
What cities in California are hiring for Local Store Marketer jobs? Cities in California with the most Local Store Marketer job openings:
Local Store Marketer jobs near you
Manager, International Local Store Marketing (LSM)

Manager, International Local Store Marketing (LSM)

Dine Brands Global, Inc.

Pasadena, CA

$105K - $120K/yr

Other

Posted 4 days ago

Job description

10 West Walnut Street Pasadena, CA 91103

Based in Pasadena, California, Dine Brands Global, Inc. (NYSE: DIN), through its subsidiaries and franchisees, supports and operates restaurants under the Applebee's Neighborhood Grill + Bar, IHOP, and Fuzzy's Taco Shop brands. As of December28, 2025, these three brands consisted of over 3,500 restaurants across 20 international markets. Dine Brands is one of the largest full-service restaurant companies in the world and in 2022 expanded into the Fast Casual segment. For more information on Dine Brands, visit the Company's website located atwww.dinebrands.com.

Role Overview

The International Local Store Marketing (LSM) Manager is responsible for developing, governing, and scaling local marketing across domestic and international markets.

This role serves as the bridge between national brand initiatives and localized execution-ensuring franchisees, and regional teams have the tools, guidance, and clarity needed to activate effectively in their markets.

The ideal candidate is-someone who can align priorities, simplify complexity, and partner cross-functionally with agencies, internal teams, and franchise stakeholders to drive consistent, high-impact international and local execution.

Key ResponsibilitiesLSM
  • Collaborate with Brand, and international teams to develop and evolve the LSM framework aligned to national brand strategy
  • Establish scalable best practices, playbooks, and guardrails.
  • Partner internally to address franchisee feedback and improve adoption.
Agency & Partner Management
  • Serve as the primary global point of contact for LSM agencies.
  • Oversee local creative and execution.
  • Ensure agency outputs meet brand and performance standards.
Tools, Platforms & Operations
  • Evolve the LSM portal and related tools as needed.
  • Streamline workflows and approval processes.
  • Define standardized LSM operating processes.
Performance, Insights & Optimization
  • Share insights and best practices across markets.
  • Optimize based on performance and feedback.
  • Target base salary $105k-$120k depending on experience.
QualificationsRequired
  • 5 years of experience in local, field, or brand marketing.
  • Experience in franchise or multi-unit environments.
  • Proven agency and stakeholder management experience.
  • Strong organizational and communication skills.
Preferred
  • Experience with LSM platforms or marketing portals.
  • QSR, retail, or hospitality background.
  • International or multi-region experience.
  • Data-driven, analytical mindset.
Key Competencies
  • Fluent in Spanish
  • Franchisee-first mindset
  • Ability to simplify complex systems
  • Influence without authority
  • Collaborative and solutions-oriented
Success in This Role Looks Like
  • Strong alignment between domestic and international local marketing.
  • High franchisee confidence and adoption of LSM.
  • Efficient, scalable LSM processes.
  • High-quality, consistent local and international execution.

Equal Employment Opportunity Statement

Dine Brands Global strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, veteran status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other status protected by federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act and/or other applicable laws and regulations in other jurisdictions.

For information on how we collect and use your personal information, please visit our Applicant & Employee Privacy Notice.

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