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Liquor Rep Jobs in Virginia (NOW HIRING)

Sage Hospitality

Bartender

Alexandria, VA · On-site

Complete liquor requisitions and supply lists. * Know and comply with state liquor laws. * Ensure ... Physical Demands The physical demands described here are representative of those that must be met ...

Sage Hospitality

Bartender

Alexandria, VA

Complete liquor requisitions and supply lists. * Know and comply with state liquor laws. * Ensure ... Physical Demands The physical demands described here are representative of those that must be met ...

Sage Hospitality

Bartender

Alexandria, VA · On-site

Complete liquor requisitions and supply lists. * Know and comply with state liquor laws. * Ensure ... Physical Demands The physical demands described here are representative of those that must be met ...

Gategroup

Equipment Supervisor

Chantilly, VA · On-site

$65K - $68K/yr

The position is responsible for supervising employees in the dish/EPA, pre-load, liquor/beverage ... Reviews and ensures union represented employees' pay rates are correct based on wage scales and ...

Gategroup

Equipment Supervisor

Chantilly, VA · On-site

$65K - $68K/yr

The position is responsible for supervising employees in the dish/EPA, pre-load, liquor/beverage ... Reviews and ensures union represented employees' pay rates are correct based on wage scales and ...

Arvada

$12.14/hr

Has thorough knowledge of beverages, i.e. house brand liquors, liquor, beer and wine that is ... represents the department. Other Job Functions * Performs other duties as assigned. Knowledge ...

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Liquor Rep information

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How much do liquor rep jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for liquor rep in Virginia is $20.67, according to ZipRecruiter salary data. Most workers in this role earn between $14.28 and $20.00 per hour, depending on experience, location, and employer.

What is a liquor rep?

Liquor Reps, also known as liquor sales representatives, are professionals who promote and sell alcoholic beverages to bars, restaurants, liquor stores, and other retailers. They work for distributors or manufacturers, building relationships with clients, introducing new products, and ensuring that their brands are stocked and displayed prominently. Their responsibilities also include educating staff on products, organizing tastings, and meeting sales targets. This role requires strong interpersonal skills, a good knowledge of the industry, and the ability to manage a sales territory.

What are some common challenges liquor reps face when building relationships with new accounts?

Liquor Reps often encounter challenges such as strong competition from established brands, strict regulatory requirements, and varying preferences among account holders. Building trust with new clients requires persistence, product knowledge, and the ability to tailor presentations to each venue's needs. Overcoming initial skepticism and demonstrating value through promotions or tastings can help establish long-term partnerships. Success often depends on strong communication skills and the ability to adapt to different business environments.

What are the key skills and qualifications needed to thrive as a liquor rep, and why are they important?

To thrive as a Liquor Rep, you need strong sales skills, knowledge of alcoholic beverages, and typically a background in business or hospitality. Familiarity with CRM software, inventory management systems, and industry certifications like TIPS are commonly required. Excellent interpersonal skills, networking ability, and persuasive communication set top performers apart in this role. These skills are crucial for building relationships with clients, driving sales, and representing brands effectively in a competitive market.

What is the difference between Liquor Rep vs Beverage Sales Representative?

AspectLiquor Rep
CredentialsHigh school diploma or equivalent; sales experience often preferred
Work EnvironmentTraveling to bars, restaurants, and retail stores; in-person sales
Industry UsagePrimarily in alcohol and beverage industry
Common Search/ComparisonOften compared due to similar sales roles in beverage industry

The main difference between a Liquor Rep and a Beverage Sales Representative is that a Liquor Rep specializes specifically in alcoholic beverages, focusing on spirits, wine, and beer sales within the alcohol industry. A Beverage Sales Representative may handle a broader range of beverages, including non-alcoholic drinks. Both roles require similar credentials and work environments, but Liquor Reps are more industry-specific, often working directly with alcohol brands and distributors.

How do liquor reps get paid?

Liquor representatives typically earn a combination of base salary and commissions based on sales performance. They may also receive bonuses or incentives for meeting sales targets and often work on a schedule that includes evenings and weekends to promote products to clients and retailers.

How to get a job as a liquor rep?

To become a liquor rep, candidates typically need a high school diploma or equivalent, with some roles preferring a bachelor's degree in business or marketing. Relevant skills include sales, communication, and knowledge of alcoholic beverages; prior experience in sales or the hospitality industry can be advantageous. Certification is not usually required but understanding industry regulations and building relationships with clients are important for success.

Is being a liquor rep a good career?

A liquor representative is responsible for promoting and selling alcoholic beverages to retailers and bars, often requiring strong communication and sales skills. The job can offer flexible hours and commission-based income, but it may involve irregular schedules and the need to build relationships in a competitive industry. Career growth depends on experience, networking, and industry knowledge.

What are popular job titles related to Liquor Rep jobs in Virginia?

For Liquor Rep jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Liquor Rep jobs in Virginia look for?

The top searched job categories for Liquor Rep jobs in Virginia are:

Liquor Rep jobs near you
Infographic showing various Liquor Rep job openings in Virginia as of August 2026, with employment types broken down into 1% As Needed, 70% Full Time, 23% Part Time, and 6% Contract. Highlights an 91% Physical, 1% Hybrid, and 8% Remote job distribution, with an average salary of $42,987 per year, or $20.7 per hour.

Marketing Representative (VA)

The Long Drink Company

Roanoke, VA

Contractor

Re-posted 6 days ago

Job description

JOB DESCRIPTION

We're seeking a motivated and outgoing Marketing Representative to help grow the Long Drink brand in your assigned territory. This position combines promotional execution with account support-bringing the brand to life through relationship-building, in-store tastings, on-premise activations, and close collaboration with distributor partners. You'll be responsible for not only representing Long Drink at consumer-facing events but also working directly with retail and bar/restaurant accounts to set up those activations, ensure proper merchandising, and build long-term partnerships.

JOB RESPONSIBILITIES

  • Work closely with the local team and distributor sales team to support brand goals and market objectives
  • Coordinate, schedule, and execute tastings in both on-premise (restaurants and bars) and off-premise (grocery and liquor stores) locations
  • Build and maintain strong relationships with key accounts and distributor sales teams to support visibility and long-term growth
  • Provide product education and training to new accounts and their staff
  • Collaborate with account staff to drive sales through features, promotions, events, and samplings
  • Manage the onboarding and training of accounts new to Long Drink
  • Ensure point-of-sale and retail merchandising materials are properly executed and maintained
  • Provide feedback and event recaps to the local team
  • Ensure all sales practices are compliant with state & company policies/law

JOB REQUIREMENTS

  • Preferred 1 or more years of experience in the alcoholic beverage industry with knowledge and passion for both commercial and premium products in a retail environment
  • Available to work flexible hours, including evenings and weekends
  • Must have reliable transportation
  • Well organized with ability to work both independently and within team environment
  • Outgoing personality and strong people skills - comfortable starting conversations with strangers
  • Comfortable with light physical work (setting up displays, carrying product)
  • Understanding of Google Suite and Microsoft Office platforms

This is a part-time, hourly 1099 contractor position

Employment Type: CONTRACTOR

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