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Hallmark Retail Store Jobs in Virginia (NOW HIRING)

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Hallmark Retail Store information

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How much do hallmark retail store jobs pay per hour?

As of Jul 13, 2026, the average hourly pay for hallmark retail store in Virginia is $15.64, according to ZipRecruiter salary data. Most workers in this role earn between $14.52 and $16.68 per hour, depending on experience, location, and employer.

Is Hallmark a good place to work?

Working as a Hallmark retail associate involves customer service, sales, and stocking duties in a retail environment. The company offers part-time and seasonal positions with flexible hours, and employees often receive employee discounts. Overall, it can be a suitable job for those seeking retail experience and a friendly work atmosphere.

What does Hallmark pay an hour?

Hallmark retail store employees typically earn minimum wage or slightly above, with pay rates around $10 to $15 per hour depending on location and experience. Part-time and seasonal positions may have different pay rates, and employees often receive training on customer service and sales skills.

What are the key skills and qualifications needed to thrive as a Hallmark Retail Store Associate, and why are they important?

To thrive as a Hallmark Retail Store Associate, you'll need strong customer service skills, attention to detail, and basic retail knowledge, often supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and merchandising tools is typically required. Outstanding communication, teamwork, and a friendly, approachable demeanor help you stand out in this role. These skills are essential for delivering an exceptional shopping experience, maintaining store standards, and supporting overall sales performance.

What is the difference between Hallmark Retail Store vs Retail Sales Associate?

AspectHallmark Retail StoreRetail Sales Associate
Required CredentialsHigh school diploma; training on products and customer serviceHigh school diploma; training on sales techniques and product knowledge
Work EnvironmentRetail store, customer-facing, sales-focusedRetail store, customer-facing, sales and service
Employer & Industry UsageSpecific to Hallmark stores, gift and greeting card retailGeneral retail industry, various store types

While both roles involve working in retail environments and assisting customers, a Hallmark Retail Store employee specializes in selling Hallmark products like greeting cards and gifts, often with specific training on these items. A Retail Sales Associate may work across various retail stores with broader product ranges. The key differences lie in product focus and brand-specific training, but both roles share similar credentials and work settings.

What is the hiring process for Hallmark?

The hiring process for a Hallmark retail store typically involves submitting an online application or in-person inquiry, followed by an interview with store management. Candidates may also undergo background checks and training before starting work, which often includes learning store policies and customer service skills.

What is a Hallmark Retail Store?

A Hallmark Retail Store is a specialty shop that sells Hallmark-branded greeting cards, gifts, ornaments, gift wrap, and related products. These stores are often independently owned franchises or company-owned locations dedicated to providing a wide selection of cards for all occasions, unique gifts, and holiday items. Customers can find exclusive Hallmark merchandise as well as products designed to help celebrate life's special moments. Hallmark Retail Stores are known for their friendly customer service and festive atmosphere, making them a popular destination for shoppers looking for meaningful gifts and cards.

What does a Hallmark card retail merchandiser do?

A Hallmark card retail merchandiser is responsible for stocking, organizing, and maintaining greeting card displays in retail stores. They ensure products are well-presented, monitor inventory levels, and may assist with visual merchandising to attract customers. Strong attention to detail and basic knowledge of retail operations are helpful for this role.

What are some typical responsibilities and challenges faced by employees in a Hallmark retail store?

Employees in a Hallmark retail store are responsible for assisting customers in selecting greeting cards, gifts, and ornaments, maintaining attractive displays, and ensuring inventory is well-stocked. A common challenge is managing high customer volume during peak seasons, such as holidays and special occasions, while providing personalized service. Team members often collaborate closely to set up seasonal displays and execute promotional events. This role offers opportunities to develop strong retail, merchandising, and customer service skills, which can be valuable for career advancement within the retail sector.
What are popular job titles related to Hallmark Retail Store jobs in Virginia? For Hallmark Retail Store jobs in Virginia, the most frequently searched job titles are:
What job categories do people searching Hallmark Retail Store jobs in Virginia look for? The top searched job categories for Hallmark Retail Store jobs in Virginia are:
What cities in Virginia are hiring for Hallmark Retail Store jobs? Cities in Virginia with the most Hallmark Retail Store job openings:
Infographic showing various Hallmark Retail Store job openings in Virginia as of July 2026, with employment types broken down into 1% Locum Tenens, 1% As Needed, 47% Full Time, 45% Part Time, and 6% Summer. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $32,527 per year, or $15.6 per hour.
Hallmark Field Merchandiser (part-time) Manassas, VA 20109

Hallmark Field Merchandiser (part-time) Manassas, VA 20109

Hallmark

Manassas, VA • On-site

$15 - $17/hr

Part-time

Medical, Dental, Vision

Re-posted 11 days ago


Job description

To learn more about this role, watch our field merchandisers in action.
JOB OVERVIEW
As a Field Merchandiser, you'll have the opportunity to work independently to showcase your organization and time management skills, your ability to establish retailer relationships, while being the face of Hallmark. You will collaborate with local store teams to optimize product placement and maintain inventory levels as well as support fellow team members with seasonal resets and installations, when needed. On occasion you may have the opportunity to work with other products from other companies in the stores that you service.
SALARY AND SCHEDULE DETAILS
  • Your starting hourly pay rate will be $15.00 to $17.00depending on your skills and experience.
  • We provide paid training, delivered through live, hands-on instruction as well as virtual classroom training.
  • Hallmark part time employees are offered voluntary benefits that include medical, dental, vision etc.
  • Eligible Employees receive annual pay increases.
  • This is a Part-Time position with a variable schedule during the work week.
  • Average weekly hours for this position are between 8 - 10 hours per week.
  • Availability the week before and after major holidays, which may include weekends is required.
  • Availability to support season changeovers, extended services, installations, and inventory support.

YOUR ROLE AND RESPONSIBILITIES WILL INCLUDE
You'll perform service work in the Hallmark department of various retail stores such as grocery stores, drug stores, department stores, and mass retailers. The retail merchandiser position consists of three major components:
  1. Day-to-day engagement: Utilizing a mobile device provided by Hallmark, you'll restock, organize, and monitor the inventory of Hallmark products within and outside the Hallmark department. The use of technology is critical in this role, for the day-to-day work as well as communication with your supervisor, reporting time, providing feedback, and answering surveys for required merchandising activities. Professional and courteous interaction with store employees, management, and customers is also vital for success in this role. You are responsible for the entire Hallmark product display at your assigned stores.
  2. Holiday support: Hallmark's operations revolve around seasonal demand. Leading up to and following holidays such as Valentine's Day, Easter, Mother's Day, Father's Day, Halloween, Thanksgiving, and Christmas, you can expect additional days and extended hours during the work week. On occasions like Valentine's Day, Mother's Day, and Father's Day, you may be required to work on the actual holiday itself, which may include the weekend.
  3. Department Resets: At times, you may be part of a team responsible for installations and various tasks like building and installing Hallmark fixtures, relocating card departments and products, as well as resetting card sections. Typically, you will be notified two weeks in advance for remodel assignments. This could include evenings or weekend.
  4. One Team Vision: As part of Hallmark's field organization, you are part of a network of merchandisers professionals that often times will support other team members as needed in their territories.

PHYSICAL REQUIREMENTS
This is a physically demanding job that requires a high level of energy and a sense of urgency. You will be working on the selling floor as well as in back stockrooms. You must be able to consistently push, pull, lift, and carry cartons, merchandise, and display fixtures up to 30 pounds throughout the workday and up to 50 pounds on occasion. You will also be required to kneel, squat, walk, and stand throughout your workday, and you may be required to climb stairs and step ladders.
BASIC QUALIFICATIONS
  • You're at least 18 years of age.
  • You're able to read, write and understand English.
  • You have the ability to grasp, pull, lift, and carry products up to 30 pounds frequently and 50 pounds occasionally.
  • Able to operate a digital hand-held device to open and read documents and interpret information.
  • You have access to a Wi-Fi network and the internet.
  • You have access to consistent transportation to travel to and between assigned stores as scheduled.

Part-time employees with a work schedule less than 30 hours have access to a variety of voluntary benefits through Voluntary Benefits including dental, vision, critical illness, accident insurance, hospital indemnity and minimum essential coverage (preventive care).
Prior to applying, watch our field merchandisers in action.
Now's your chance to Make Your Mark-just follow the instructions below to apply.
You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.
Part-time employees with a work schedule less than 30 hours have access to a variety of voluntary benefits through Voluntary Benefits including dental, vision, critical illness, accident insurance, hospital indemnity and minimum essential coverage (preventive care).
In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.
Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, and successfully pass pre-employment (post offer) background check.
Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.
HALLMARK - Because Connecting With Each Other Has Never Been More Important
For over 100 years, Hallmark has helped people connect and strengthen the relationships that matter most. Today, we're building the next century of connection- blending the warmth of in-store experiences with the ease of digital innovation.
We're looking for empathetic learners, strategic thinkers, and enthusiastic visionaries from all backgrounds to help shape what's next. If you're ready to bring fresh ideas and energy, we'd love to have you on the team!
At Hallmark, you'll feel welcomed from day one- whether you're remote, hybrid, or in-office. We'll tap into your strengths, offer leadership opportunities, and support your growth every step of the way.
Our culture is rooted in care and inclusion. We celebrate diverse perspectives and actively seek out new voices- like yours- to help us grow and evolve. Let's imagine the future of Hallmark together!
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.