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Liquor Consultant Jobs (NOW HIRING)

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Liquor Consultant information

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$10

$49

$118

How much do liquor consultant jobs pay per hour?

As of Aug 17, 2026, the average hourly pay for liquor consultant in the United States is $49.72, according to ZipRecruiter salary data. Most workers in this role earn between $24.28 and $62.50 per hour, depending on experience, location, and employer.

What is a liquor consultant?

Liquor Consultants are professionals who provide expert advice and guidance to businesses and individuals regarding the selection, purchase, and management of alcoholic beverages. They often work with restaurants, bars, hotels, and retail stores to help curate drink menus, source unique spirits, and enhance beverage programs. Their expertise covers market trends, product knowledge, staff training, and regulatory compliance, ensuring clients maximize the value and appeal of their liquor offerings.

How does a liquor consultant typically collaborate with venues and distributors to ensure optimal product selection and sales performance?

Liquor Consultants work closely with venue managers, bar staff, and distributors to curate beverage menus that suit the establishment's clientele and maximize profitability. They often conduct staff training, tasting sessions, and provide ongoing support to ensure that the selected products are promoted effectively. Building strong relationships with distributors is crucial for negotiating favorable terms and staying updated on new products. Regular communication and collaboration help venues stay competitive and provide guests with a unique and high-quality beverage experience.

What are the key skills and qualifications needed to thrive as a liquor consultant, and why are they important?

To thrive as a Liquor Consultant, you need a deep knowledge of spirits, wines, and beers, along with experience in hospitality or retail and, often, relevant certifications like WSET or sommelier credentials. Familiarity with inventory management systems, point-of-sale (POS) platforms, and ordering software is typically required. Exceptional communication, interpersonal skills, and a keen sense for customer preferences help consultants build strong client relationships and provide tailored recommendations. These skills and qualifications are essential for advising clients effectively, optimizing inventory, and driving sales in a competitive beverage market.

What is the difference between Liquor Consultant vs Beverage Specialist?

AspectLiquor ConsultantBeverage Specialist
CredentialsKnowledge of spirits, certifications in alcohol service or tastingKnowledge of beverages, including non-alcoholic drinks, certifications vary
Work EnvironmentLiquor stores, bars, consulting firms, eventsRestaurants, bars, retail stores, events
Employer & IndustryLiquor brands, retail, consultingFood service, retail, hospitality
Search & ComparisonOften compared for industry expertise and product knowledgeBroader beverage knowledge, including non-alcoholic drinks

While both roles involve beverage knowledge, a Liquor Consultant specializes in spirits and alcohol-related products, providing expert advice to clients and retailers. A Beverage Specialist has a broader focus, covering both alcoholic and non-alcoholic drinks, often within restaurants or retail settings. The key difference lies in the scope of products and industry focus.

More about Liquor Consultant jobs

What states have the most Liquor Consultant jobs?

States with the most job openings for Liquor Consultant jobs include:

Infographic showing various Liquor Consultant job openings in the United States as of August 2026, with employment types broken down into 88% Full Time, 7% Part Time, and 5% Contract. Highlights an 86% Physical, 4% Hybrid, and 10% Remote job distribution, with an average salary of $103,425 per year, or $49.7 per hour.

Liquor Consultant: Beam Santory

International Shoppes LLC

Jamaica, NY โ€ข On-site

$21.25 - $22.25/hr

Full-time

Re-posted 29 days ago


Job description

International Shoppes has been delivering exceptional service and premium retail experiences to travelers since 1951. We proudly operate across some of the nation's busiest airports, including John F. Kennedy International Airport (JFK), Washington Dulles International Airport (IAD), Baltimore / Washington International Thurgood Marshall Airport (BWI), Bradley International Airport (BDL), George Bush Intercontinental Airport (IAH), Daniel K. Inouye International Airport (HNL), and Kahului Airport (OGG). We are committed to providing an outstanding shopping experience while representing many of the world's most recognized luxury, beauty, and lifestyle brands.

About Beam Suntory

With two centuries of family heritage, Beam Suntory is a world leader in premium spirits. As a truly global business, we bring together the best of our culturally diverse heritage. We value both agility and long-term thinking; we share a collective commitment to excellence and a dedication to craftsmanship. Across borders and roles, we collaborate to delight our consumers responsibly whilst contributing to a more sustainable society for all our stakeholders.

Our Vision is Growing for Good, and our mission is to be the world’s most admired, fastest-growing premium spirit's company. We’re a business that runs on responsibility, integrity, ambition and drive, and we celebrate exceptional performance. We welcome our people to dream big and tenaciously pursue ambitious goals – we call it our Yatte Minahare Spirit.

Beam Suntory is the world’s number 3 premium spirits company and is owned by Suntory Holdings Limited, Beam Suntory has a dynamic portfolio with unparalleled expertise in whisky, led by Bourbon and Japanese Whisky, and global strength across many key categories including tequila, vodka, cognac, rum and cordials.

About our Brand Ambassadors

*Professionals with a passion for the Travel Retail industry with a strong understanding of the spirits liquor industry who can influence and lead using both hard and soft skills.

*A role suitable for someone with a range of backgrounds in retail sales, hospitality experience and those in the bar industry looking to stretch themselves in a new direction.

*Enthusiastic and have the ability to be the face and voice of our premium spirits portfolio of brands that will be involved in increasing brand awareness and sales by promoting our portfolio of products, engagement of our shoppers and consumers, customers, distributor partners and other key stakeholders.

*Role works closely with our sales and marketing team to achieve commercial and marketing goals and objectives and represent our brands during promotional activations and launches.

  • Liquor Consultants are the face of our world-class Beam Suntory portfolio, fully proficient with all aspects of our brands history, production, and variants
  • Strong sales capabilities across multiple spirit categories and an excellent ability to trade up through core, premium and luxury portfolios
  • an excellent storyteller, conducting brand education sessions and seminars to build elevated brand confidence for both internal and external customers, inspiring brand advocacy and ensuring front of mind presence.
  • Excellent customer service skills to make every shopper interaction a memorable experience.
  • Execute and host unique brand experiences, including experiential activations, new product launches, consumer tastings and education for impactful shopper encounters.
  • Manage the day-to-day operations of activations; ensure stock levels, signage and GWPs are executed and appropriate to maximize sales opportunities.
  • Communicate incentives, promotions, and GWP mechanics to ensure promotional awareness and store support to motivate sales staff.
  • Perform daily store checks to ensure healthy inventory and monitor stock on hand (SOH) in all shops/locations
  • Frequently conduct store audits and liaise with Beam Suntory Key Account Manager regarding any low stocks or out-of-stock (OOS) situations.
  • Building rapport and maintaining positive business relationships
  • Strong ability to influence at store level to help secure the best promotional positions in store for our products.

Experience

  • Previous experience as a brand ambassador or similar role is preferred, as well as knowledge of sales and marketing principles. Liquor and travel retail industry experience is a bonus.
  • Educated to degree level or equivalent gained via work experience within luxury brands, spirits industry or hospitality experience
  • Appreciation of craftmanship and product excellence
  • Familiar with handheld technology
  • A strong sense of ownership and pride, with the ability to work independently
  • Proficiency in English is favorable
  • Be of legal drinking age (21+) and hold a Responsible Service of Alcohol accreditation, or equivalent, based on New York requirements

Requirements:

  • Travel is required brand trainings held by vendors and International Shoppes.
  • Must be flexible with schedule; Evening, Weekends and Holidays are MANDATORY!
  • Must present professional appearance while interacting with clients.
  • Ability to work in a team-oriented environment.
  • Must have valid passport, subject to international or domestic travel.
  • Participation in semi-annual inventory required.
  • Must pass airport security background check (JFK Airport).

Valid passport required, may be subject to international or domestic travel.

To ensure that we continue to hire competent, ethical and trustworthy individuals, all candidates will be required to complete a thorough Security background check prior to receiving any final offer of employment from International Shoppes.

Important information on our application process:
If you are shortlisted, you will receive an email invitation to book into a phone/face to face interview. To ensure you don't miss out on this opportunity, please check your emails regularly, including your junk mail folder.

We are an Equal Opportunity Employer


Must have flexible availability, including weekends and holidays.