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Liquor Associate Jobs in Wisconsin (NOW HIRING)

Festival Foods

Wine & Spirits Department Manager

WI · On-site

Partner with Human Resources to review and interview candidates, extend job offers, and ensure new associates are trained thoroughly - helping them become experts in beer, wine, and liquor selections.

KOHLER

Restaurant Manager, Horse & Plow

Kohler, WI · On-site

... associate engagement. Primary responsibilities: P&L responsibility, Service Standards, Food, Wine, Liquor and Labor Costs, Promotions and Menu Development. Specific Responsibilities * Business ...

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Liquor Associate information

What is a liquor associate?

Liquor Associates are retail employees who specialize in the sale, stocking, and customer assistance of alcoholic beverages in stores such as supermarkets, liquor stores, or big box retailers. Their responsibilities typically include verifying customer age, maintaining proper inventory levels, assisting customers with product selection, restocking shelves, and ensuring compliance with local laws and store policies regarding alcohol sales. They may also help set up promotional displays and keep the liquor section clean and organized. Excellent customer service skills and knowledge of various alcoholic beverages are important for this role.

What are the key skills and qualifications needed to thrive as a liquor associate, and why are they important?

To thrive as a Liquor Associate, you generally need a basic knowledge of alcoholic beverages, excellent customer service skills, and usually a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems and, in some regions, possession of responsible beverage service certification are often required. Strong interpersonal skills, attention to detail, and the ability to handle age verification make someone stand out in this role. These skills and qualifications are crucial to ensure legal compliance, deliver a positive shopping experience, and drive sales in a retail liquor environment.

What are some common challenges faced by liquor associates, and how can they be addressed?

Liquor Associates often encounter challenges such as navigating complex product regulations, managing inventory efficiently, and providing knowledgeable recommendations to customers. Staying informed about state and local laws regarding alcohol sales is crucial, as is maintaining accurate stock levels and proper product displays. Building strong product knowledge through ongoing training helps Associates confidently assist customers and handle compliance checks smoothly. Teamwork with colleagues, including cashiers and store managers, is key to ensuring a safe and positive shopping experience.

What is the difference between Liquor Associate vs Cashier?

AspectLiquor AssociateCashier
Required CredentialsHigh school diploma or equivalent; knowledge of alcohol lawsHigh school diploma or equivalent; basic math skills
Work EnvironmentRetail liquor stores, supermarkets, or barsRetail stores, supermarkets, restaurants
Employer & Industry UsageSpecialized in alcohol sales, customer service, and product knowledgeHandling transactions, customer service, and sales

While both roles involve customer service and sales in retail settings, a Liquor Associate specializes in alcohol products, requiring knowledge of liquor laws and product details. A Cashier primarily handles transactions and basic customer service. The Liquor Associate role often involves more product expertise, whereas the Cashier role focuses on payment processing.

What are the most commonly searched types of Liquor jobs in Wisconsin?

The most popular types of Liquor jobs in Wisconsin are:

What cities in Wisconsin are hiring for Liquor Associate jobs?

Cities in Wisconsin with the most Liquor Associate job openings:

Liquor Associate jobs near you

Liquor Store Sales Associate

Kelley's Market | Kelley Williamson Company

Walworth, WI

$15 - $18/hr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 12 days ago

Job description

Description

Location: Walworth, WI

Company: Walworth Cellars


Are you a friendly, customer-focused individual with a passion for wine, spirits, and specialty beverages? Walworth Cellars is seeking a Sales Associate to help deliver a high-end shopping experience for our guests. This role is perfect for someone who enjoys working with people, keeps things clean and organized, and is excited to learn more about the products we offer. 


About Walworth Cellars

Walworth Cellars is your local destination for wine, spirits, and specialty beverages-bringing expert knowledge, premium products, and personalized service to our community. As part of the Kelley Williamson Company, we're committed to quality, operational excellence, and a clean, safe shopping environment that feels as polished as the products we offer.


Key Responsibilities:

  • Deliver fast, friendly, and knowledgeable service to every customer
  • Operate the register and point-of-sale system accurately for purchases, returns, and shift reporting
  • Keep shelves, coolers, and displays stocked, clean, and front-faced
  • Maintain store cleanliness at all times including restrooms, floors, counters, and windows
  • Stay up-to-date on current promotions, product placement, and pricing
  • Support customers with questions about wine, liquor, or beer selections making recommendations when possible
  • Assist in building displays and organizing featured products
  • Communicate any customer concerns, equipment issues, or operational problems to leadership promptly
  • Follow all store safety, cash handling, and loss prevention procedures
  • Work collaboratively with the team and follow direction from Leads, Assistant Managers, and the Store Manager
  • Perform other tasks as needed to support the store

Total Rewards:

  • Medical, dental, and vision insurance, as well as access to a Health Savings Account (HSA).
  • Both company-paid and voluntary life insurance, short-term and long-term disability coverage.
  • 401(k) plan with a company match.
  • Vacation
  • Six paid holidays to give you time to recharge and spend with family.

Eligibility for specific benefits may vary depending on the position, hours worked, and length of employment.


Join a team that values product knowledge, clean presentation, and delivering a great customer experience every time. Apply today and become part of Walworth Cellars.

Requirements

Qualifications

  • Customer service experience and a friendly, professional demeanor
  • Ability to multitask and stay organized in a busy retail setting
  • Strong communication skills 
  • Passion for customer service and an interest in beverage products
  • Ability to work flexible hours, including evenings and weekends
  • Must be 21+ with a valid ID
  • High school diploma or GED required

Preferred:

  • Prior experience in retail, convenience, or liquor store environment
  •  Experience handling cash, shift reports, or opening/closing responsibilities
  •  Familiarity with different types of alcohol (wine varietals, spirit categories, beer styles)

Apply