ZipRecruiter

Log In

1

Lifecycle Marketing Manager Jobs in Iowa (NOW HIRING)

Fundraise Up

Senior Product Marketing Manager

Estherville, IA · On-site +1

$157K - $171K/yr

About The Role Fundraise Up is hiring a Senior Product Marketing Manager (GTM-focused) to own the ... lifecycle. * Strong analytical mindset, with the ability to build and interpret data to measure ...

New

next page

Showing results 1-20

All JobsLifecycle Marketing JobsLifecycle Marketing Manager JobsLifecycle Marketing Manager Jobs in Iowa

Lifecycle Marketing Manager information

See Iowa salary details

$31K

$78.4K

$136.7K

How much do lifecycle marketing manager jobs pay per year?

As of Aug 29, 2026, the average yearly pay for lifecycle marketing manager in Iowa is $78,418.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,400.00 and $92,000.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a lifecycle marketing manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.

How much do lifecycle marketing managers make?

Lifecycle marketing managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand industries can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in data analysis, marketing automation tools, and customer segmentation are valuable for higher compensation.

Is a lifecycle marketing manager a high paying job?

A lifecycle marketing manager typically earns a competitive salary that varies based on experience, location, and company size. In general, it is considered a mid- to high-level marketing role with potential for higher compensation, especially with skills in data analysis, marketing automation tools, and strategic planning.

What are the most commonly searched types of Lifecycle Marketing jobs in Iowa?

The most popular types of Lifecycle Marketing jobs in Iowa are:

What are popular job titles related to Lifecycle Marketing Manager jobs in Iowa?

For Lifecycle Marketing Manager jobs in Iowa, the most frequently searched job titles are:

What job categories do people searching Lifecycle Marketing Manager jobs in Iowa look for?

The top searched job categories for Lifecycle Marketing Manager jobs in Iowa are:

Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in Iowa as of August 2026, with employment types broken down into 83% Full Time, 16% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $78,418 per year, or $37.7 per hour.

Marketing Manager, Tours and Events

Des Moines, IA • On-site

Active Interest Media Hold Co Inc.
See more jobs at Active Interest Media Hold Co Inc.external

Full-time

Re-posted 8 days ago

Job description

Description:

We produce 15 consumer tours and events each year across our portfolio of brands in homebuilding, woodworking, gardening, sewing, and cooking. These experiences — from garden tours and maker workshops to homebuilding expos and culinary events — are among our most beloved products and a growing consumer revenue line. 

As Marketing Manager, Tours & Events, you will execute the full consumer marketing cycle for these experiences: building interest pipelines, driving ticket and tour spot sales, nurturing attendees into loyal repeat customers, and supporting the organic brand engagement that keeps our event brands top-of-mind year-round. Event production, logistics, and vendor management sit with a separate team — this role is squarely focused on consumer marketing and revenue. 


This is a hands-on execution role for a marketer who is comfortable owning a revenue number, managing multiple campaigns simultaneously, and building the lifecycle marketing programs that turn a first-time attendee into a multi-year loyal customer.


Key Responsibilities:


· Own and execute the end-to-end conversion rate optimization strategy to increase lead generation through building targeted interest lists and desired actions across digital marketing channels. 

· Execute consumer ticket and tour spot sales campaigns across all events and tours, working within sales plans and revenue targets set in partnership with leadership. 

· Design, launch, and analyze A/B tests to optimize website pages, pricing, landing pages, and digital funnels. 

· Partner with editorial to spearhead website strategy and enhancements to drive awareness and engagement with our tours and consumer events among prospective attendees.

· Champion and optimize paid media campaigns (SEM, SEO, display, social) to generate high-quality leads and effectively guide customers through the pre-purchase journey. 

· Provide transparency into performance through KPIs, reporting, and insights that drive continuous improvement through insightful recommendations. 

· Together with editorial, produce post-event content packages (recap emails, photo highlights) in to extend the event experience and reinforce the value of attending. 

· Contribute to ongoing team efforts to develop and optimize lead nurturing programs (email, retargeting, Salesforce Personalization) to shorten time from lead to conversion. 

Requirements:

Professional Qualifications:


- 3+ years of experience in digital marketing, with a demonstrated track record of driving revenue across multiple tours and or events — ideally at a media company or enthusiast brand.

- Deep expertise in multi-channel marketing and marketing automation, including segmentation, behavioral triggers, and reducing over-reliance on batch-and-blast programs.

- Proven ability to build and execute new tours and events — from pre-launch pipeline building through post-launch sustain.


Active Interest Media values diversity in the workplace and is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.

Apply