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Lifecycle Marketing Manager Jobs in Arizona (NOW HIRING)

AEG

Assistant Director of Lifecycle Marketing

Phoenix, AZ · On-site

$75K - $90K/yr

The Assistant Director of Lifecycle Marketing for Sun Devil Athletics is responsible for designing ... This role combines audience segmentation, CRM management, email marketing, paid media, and ...

Symmetry

Marketing Programs Specialist

Phoenix, AZ · On-site +1

... lifecycle marketing and analytics-built from the ground up with AI embedded in how we work. This role reports to the CMO and works in close partnership with the Demand Gen Manager and Product ...

Radix

Marketing Manager

Scottsdale, AZ · On-site

Own lifecycle marketing initiatives, using segmentation, automation, and AI-enhanced ... Strong organizational and project management skills, with the ability to manage multiple high ...

Namely

Marketing Manager - AZ - On Site

Chandler, AZ · On-site

$80 - $100/hr

Support lifecycle marketing by enabling cross-sell, upsell, and retention initiatives through ... Manage project prioritization and ensure timely delivery of high-quality marketing assets. * Review ...

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Lifecycle Marketing Manager information

See Arizona salary details

$30.8K

$77.8K

$135.6K

How much do lifecycle marketing manager jobs pay per year?

As of Sep 2, 2026, the average yearly pay for lifecycle marketing manager in Arizona is $77,802.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,900.00 and $91,300.00 per year, depending on experience, location, and employer.

What is a lifecycle marketing manager?

A Lifecycle Marketing Manager is responsible for creating and executing marketing strategies that engage customers throughout their entire relationship with a brand. This role involves managing customer journeys, from acquisition and onboarding to retention and re-engagement, using data-driven approaches and personalized messaging. The goal is to maximize customer lifetime value, reduce churn, and enhance overall satisfaction by delivering targeted communications at key stages. Lifecycle Marketing Managers often collaborate closely with product, sales, and analytics teams to ensure a seamless customer experience.

What are the key skills and qualifications needed to thrive as a lifecycle marketing manager?

To thrive as a Lifecycle Marketing Manager, you need expertise in customer segmentation, campaign strategy, data analysis, and a background in marketing or a related field. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and proficiency in tools for analytics and A/B testing are typically required. Strong communication, project management, and analytical thinking set top performers apart in this role. These skills ensure effective customer engagement, retention, and measurable growth across all stages of the customer journey.

How does a lifecycle marketing manager typically collaborate with product, sales, and customer success teams?

Lifecycle Marketing Managers work closely with cross-functional teams to ensure a seamless customer journey. They collaborate with product teams to understand new features or updates that should be communicated to users, coordinate with sales to align messaging and nurture leads, and partner with customer success to identify opportunities for retention and upsell campaigns. Regular meetings, shared project management tools, and clear communication channels are essential for aligning strategies and achieving shared goals across these departments.

How much do lifecycle marketing managers make?

Lifecycle marketing managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand industries can offer higher salaries, often supplemented with bonuses and benefits. Strong skills in data analysis, marketing automation tools, and customer segmentation are valuable for higher compensation.

Is a lifecycle marketing manager a high paying job?

A lifecycle marketing manager typically earns a competitive salary that varies based on experience, location, and company size. In general, it is considered a mid- to high-level marketing role with potential for higher compensation, especially with skills in data analysis, marketing automation tools, and strategic planning.

What are the most commonly searched types of Lifecycle Marketing jobs in Arizona?

The most popular types of Lifecycle Marketing jobs in Arizona are:

What are popular job titles related to Lifecycle Marketing Manager jobs in Arizona?

For Lifecycle Marketing Manager jobs in Arizona, the most frequently searched job titles are:

What job categories do people searching Lifecycle Marketing Manager jobs in Arizona look for?

The top searched job categories for Lifecycle Marketing Manager jobs in Arizona are:

What cities in Arizona are hiring for Lifecycle Marketing Manager jobs?

Cities in Arizona with the most Lifecycle Marketing Manager job openings:

Lifecycle Marketing Manager jobs near you
Infographic showing various Lifecycle Marketing Manager job openings in Arizona as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $77,802 per year, or $37.4 per hour.

Customer Relationship & Lifecycle Marketing Manager

Western National Parks Association

Oro Valley, AZ • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 20 days ago

Job description

Qualified Arizona based candidates will be given preference


Job: Full-Time, Customer Relationship & Lifecycle Marketing Manager in Tucson, Arizona. Remote Hybrid


Are you a strategic and creative manager who loves to process data and support the journey of customers? Western National Parks (WNP), a nonprofit partner of the National Park Service (NPS) and the United States Forest Service (USFS), is seeking a Full-Time, Customer Relationship & Lifecycle Marketing Manager who will be responsible for developing and executing Western National Parks (WNP’s) customer relationship management (CRM) and lifecycle marketing strategy across multiple customer segments, including but not limited to e-commerce retail (the largest customer segment). 


Our Marketing and Communications Team is looking for a creative and analytical individual who will serve as the organization’s CRM governance leader. The role will be responsible for ensuring consistent customer experiences, effective database management, and coordinated communications across departments to increase customer lifetime value, donor retention, engagement, loyalty, revenue growth, and customer satisfaction. 



JOB RESPONSIBILITIES 

This role is responsible for the following duties and any related tasks as assigned:

 

CRM Strategy & Lifecycle Management

  • Develop and execute WNP’s CRM and lifecycle marketing strategy across e-commerce retail, travel, philanthropy, events, internal communications, and business-to-business (B2B) to increase customer acquisition, engagement, retention, donor stewardship, loyalty, and customer lifetime value. 
  • Design, implement, and optimize customer journeys and automated lifecycle campaigns including but not limited to, welcome, cart abandonment, browse abandonment, post-purchase, win-back, donor renewal, and seasonal campaigns using behavioral, transactional, demographic, and engagement data to personalize communications. 
  • Work collaboratively with the WNP marketing team utilizing the graphics and copy provided to ensure brand continuity and consistency. 
  • Recommend and implement strategy to optimize ecommerce results and revenue goals. 
  • Manage and optimize customer lifecycle, understanding customer segments, needs, and behaviors. 
  • Work collaboratively with the WNP marketing team to ensure brand continuity and consistency.


CRM Governance

  • Develop and maintain organization-wide CRM governance, including database standards, segmentation, permissions, data quality, and compliance with privacy regulations.
  • Coordinate customer communications across departments to reduce audience fatigue, eliminate duplicate messaging, and create a consistent customer experience. 
  • Recommend long-term improvements for customer data management, CRM integrations, and communication governance. 

Customer Segmentation & Personalization

  • Develop customer segments using lifecycle state, purchase history, donor history, geography, visitation, engagement, and other behavioral data to deliver personalized omnichannel experiences across email, SMS, website, and emerging channels.


Marketing Automation

  • Design, build, maintain, and optimize automated marketing workflows and customer journeys. 
  • Develop automated campaigns for onboarding, customer retention, donor stewardship, abandoned carts, browse abandonment, post-purchase engagement, win0back, event marketing, and promotional campaigns. 
  • Continuously improve automation performance through testing and optimization. 

 

Analytics & Optimization

  • Measure and report on CRM performance using dashboards, attribution, cohort and funnel analysis, and customer lifecycle metrics including engagement, retention, conversion, donor retention, and customer lifetime value. 
  • Develop and manage a continuous testing and optimization program using A/B and multivariate testing to improve campaign performance and business outcomes. Translate data into actionable recommendations for business stakeholders. 

 

Voice of Customer

  • Collect and analyze customer feedback through surveys, reviews, and other Voice of Customer initiatives. 
  • Share customer insights with cross-functional teams to improve customer experience and marketing effectiveness. 


Shopify Website

  • Partner with Marketing and e-commerce to add product to Shopify and optimize site merchandising, customer experience, conversion rates, and average order value. 
  • Manage product catalogs, pricing, inventory tracking, and collection page setups. 

 

Other

  • Performs other related duties, as assigned.



PHYSICAL DEMANDS

For a specific list of physical demands, please contact Human Resources at Recruiting@wnp.org to request.



TRAVEL

Occasional to frequent travel may be required to the home office in Tucson, AZ, events or conferences. Additionally, occasional overnight trips may be required. Additionally, may be required to use personal or company vehicles. 




QUALIFICATIONS 

This role must possess advanced to expert knowledge of, skill in, and/or ability in the following:

Knowledge 

  • CRM strategy and lifecycle marketing best practices.
  • Customer journey mapping.
  • Customer retention and loyalty strategies.
  • Customer segmentation and personalization .
  • Data governance and CRM administration.
  • Cohort and funnel analysis.
  • Voice of Customer methodologies.
  • AI-assisted marketing tools.
  • Ominchannel marketing.
  • Digital channels, cross-channel planning and operations, including email, ESPs, mobile notification platforms, remarketing, email (not required but preferred) operations, deliverability, and marketing automation. 
  • Shopify analytics, backend support, products, orders, and accounting.
  • Knowledge of e-commerce best practices.


Skills

  • Strong analytical, project management, organizational, communication, and cross-fuctional collaboration skills. 
  • Proficiency with CRM and marketing automation platforms, Google Analytics, Shopify, dashboard reporting, customer segmentation, testing, and data visualization. 


Abilities

  • Balance strategic planning with hands-on execution. 
  • Translate customer insights into marketing recommendations.
  • Influence cross-functional stakeholders.
  • Manage multiple customer lifecycles simultaneously.
  • Drive customer-centric decision making through data.
  • Use data-driven analysis to increase customer engagement and loyalty. 
  • Substantiate decisions through data. 
  • Effectively partner and collaborate with Marketing & Communications team. 



EXPERIENCE 

This role must have the following qualifications and/or experience unless otherwise noted:

  • Bachelor’s degree from an accredited college or university in Marketing, IT, Data Analytics, or a closely related field preferred or, equivalent combination of education and experience required. 
  • Five or more years of experience in CRM, lifecycle marketing, customer retention, marketing automation, or digital marketing. 
  • Demonstrated experience developing lifecycle marketing strategies that improve customer engagement and revenue. 
  • Experience creating customer journeys, automated workflows, and personalize communications.
  • Experience managing CRM platforms such as Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, or similar. 
  • Experience analyzing customer behavior, segmentation, campaign performance, and lifecycle metrics. 
  • Experience supporting ecommerce, nonprofit fundraising, membership, travel, or retail organizations preferred. 
  • Experience with Shopify, Google Analytics, and CRM integrations. 
  • Valid REAL ID* driver’s license.
  • Ability to pass Western National Park ‘s independent employment background screening that may include, but is not limited to, employment, education, criminal, SSN verification and, professional references as part of its hiring requirements.


WHAT WE CAN DO FOR YOU

We are committed to providing you with an outstanding employee benefits package and support. As a full-time employee, you will be eligible for:

  • Choice of 3 premium subsidized PPO Medical plans with built-in HSA or HRA, PPO Dental, Vision, Flex Medical Savings Plan, Dependent Care Savings Plan, Optional Voluntary Term Life, and 403(b) Retirement Plan with a fully vested 100% match up to 8.33% of income after 6 months service.
  • Company Paid Benefits include: Short- & Long-Term Disability, a $50,000 Employee Group Life policy, EAP, and Health & Wellness resources.
  • Eleven paid holidays, additional paid personal day, accrued paid vacation, and sick time.
  • Employee Appreciation: 15% Discount on employee purchases in-store.
  • Employee Referral Bonuses




(This job description is not an exclusive or exhaustive list of all job functions that an employee in this position may be asked to perform from time to time.)



Western National Parks Association is an equal-opportunity employer committed to fostering a respectful and inclusive workplace. We comply with all applicable federal, state, and local employment laws and do not tolerate discrimination or harassment based on legally protected characteristics. Hiring decisions are based on qualifications, merit, and organizational needs.