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Graphic Design Specialist

FLSA Status: Exempt
Department: Marketing / Business Development
Reports To: Director of Marketing

The Graphic Design Specialist plays a key role in advancing the Firm’s brand through high‑level creative execution, visual strategy, and independent design judgment across a wide range of marketing and business development initiatives. This position is responsible for owning complex design projects from concept through execution, ensuring consistency with Firm branding, legal advertising requirements, and strategic objectives. The role requires advanced creative expertise, discretion, and collaboration with attorneys, business professionals, and external vendors.

Brand Strategy & Creative Leadership

• Serve as a senior creative resource supporting firmwide branding and visual strategy initiatives.


• Experience creating graphics using AI creative tools.


• Independently conceptualize and execute complex design solutions aligned with Firm positioning and marketing goals.


• Contribute to the development, refinement, and enforcement of brand guidelines across print, digital, and social media platforms.


• Design and maintain templates for use across digital, print, social media, presentations, pitch documents, video, and other applications.


• Act as a subject matter expert on visual branding, advising internal stakeholders on best practices and appropriate usage.

Advertising & Marketing Campaigns

• Lead design efforts for internal and external advertising campaigns, including concept development, layout, and final execution.


• Design sophisticated marketing collateral for digital, print, and social media channels in compliance with legal advertising regulations.


• Prepare storyboards, mockups, and design presentations for review by marketing leadership and other stakeholders.


• Work with Marketing Operations Specialist on the advertising submission and approval process with State Bar Advertising Review Committees and maintain related records.

Project Ownership & Cross-Functional Collaboration

• Independently manage multiple concurrent design projects, setting priorities and timelines in alignment with marketing leadership.


• Collaborate directly with attorneys, Events Managers, Content Managers, Client Development Managers, Practice Development Attorneys, and the Marketing Technology Manager to translate strategic objectives into effective visual solutions.


• Serve as a primary point of contact for Firm logos, brand assets, and image usage guidance.


• Coordinate with external vendors, printers, photographers, and videographers to ensure quality, consistency, and timely delivery.


• Design and build advanced digital assets including email campaigns, invitations, landing pages, and web graphics using Firm marketing technology platforms.


• Support website design initiatives and front-end visual updates, including attorney photos and graphics.


• Apply working knowledge of HTML/CSS concepts to support digital design execution and troubleshooting.

Asset Management & Governance

• Oversee the organization, governance, and lifecycle management of design files, images, and visual assets.


• Ensure all creative assets are properly licensed and that usage restrictions are clearly documented and communicated.


• Support continuous improvement of design workflows, templates, and asset libraries.

Qualifications

• Advanced design expertise with demonstrated ability to exercise independent creative judgment.


• Exceptional visual, written, and verbal communication skills.


• Proven ability to manage complex projects with minimal supervision.


• Strong collaboration and client-service orientation when working with attorneys and business professionals.


• Advanced proficiency in Adobe Creative Suite (Photoshop, InDesign, Illustrator); working knowledge of WordPress, Microsoft Office, and marketing automation/CRM tools (HubSpot or DealCloud preferred).


• Experience with AI-assisted creative tools and technologies preferred.


• Experience with basic video editing preferred.


• Strong understanding of print production, typography, color theory, and digital design standards.


• Working familiarity with legal advertising regulations.


• Portfolio of digital, print, and presentation design samples required.


• Ability to analyze and interpret documents and data to draw accurate conclusions, with or without reasonable accommodation


• Ability to communicate effectively in person, over the phone, and through written correspondence.


• Ability to use a computer, keyboard, and other standard office equipment.


• Must be able to lift light weights such as files and boxes (10-30 lbs).


• Ability to lift and move light weights such as file and boxes up to 30 lbs., with or without reasonable accommodation.

Education:

• Bachelor’s degree from an accredited college or university required; degree in Graphic Design, Advertising, or related field preferred.

Years of Experience:

• Minimum of 5 years of progressive graphic design experience required, with law firm or professional services experience preferred.

Working Conditions:

Normal office environment with little exposure to excessive noise and temperature.

The above is intended to describe the general content of and requirements for the performance of this job. It is not to be construed as an exhaustive statement of essential functions, responsibilities, or requirements.

We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, veteran status, sexual orientation, gender identity, pregnancy, genetic information, or any other characteristic protected by law and will not be discriminated against on the basis of disability. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job‑related factors.