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Lead Copywriter Jobs (NOW HIRING)

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How much do lead copywriter jobs pay per hour?

As of Jul 14, 2026, the average hourly pay for lead copywriter in the United States is $36.74, according to ZipRecruiter salary data. Most workers in this role earn between $27.88 and $41.59 per hour, depending on experience, location, and employer.

Can you make $10,000 a month with copywriting?

Lead copywriters with extensive experience, high-level clients, or those running their own agencies can potentially earn $10,000 or more per month. Achieving this income typically requires strong writing skills, a solid portfolio, and the ability to secure high-paying projects or clients consistently.

How does a Lead Copywriter typically collaborate with other departments within a company?

As a Lead Copywriter, you will frequently collaborate with marketing, design, product, and sales teams to ensure that messaging aligns with brand guidelines and campaign objectives. This role often requires leading brainstorming sessions, providing feedback to junior writers, and coordinating with designers to create cohesive, engaging content across multiple channels. Strong communication and project management skills are essential, as you'll need to balance input from various stakeholders while maintaining a consistent voice and meeting deadlines.

What are Lead Copywriters?

Lead Copywriters are senior-level professionals responsible for overseeing the creation and quality of written content within an organization or agency. They manage a team of copywriters, assign projects, and ensure that all written materials align with brand voice, marketing objectives, and client needs. Lead Copywriters often collaborate closely with other departments, such as design and marketing, to develop effective advertising campaigns and content strategies. Their role involves both hands-on writing and editing, as well as mentoring junior writers and setting creative direction.

What does a lead copywriter do?

A lead copywriter is responsible for creating, editing, and overseeing written content for marketing materials, websites, and campaigns. They develop messaging strategies, ensure brand consistency, and often manage a team of copywriters to meet project deadlines and objectives.

How much do lead copywriters make?

Lead copywriters typically earn between $70,000 and $120,000 annually, depending on experience, industry, and location. Senior roles with strong portfolios and skills in SEO, branding, and content strategy tend to command higher salaries.

What are the key skills and qualifications needed to thrive as a Lead Copywriter, and why are they important?

To thrive as a Lead Copywriter, you need advanced writing, editing, and content strategy skills, typically supported by a degree in English, marketing, communications, or a related field. Familiarity with content management systems (CMS), SEO tools like SEMrush or Ahrefs, and project management platforms such as Asana is often required. Exceptional creativity, leadership, and the ability to collaborate effectively with clients and cross-functional teams are vital soft skills. These competencies ensure the delivery of compelling, on-brand messaging that drives engagement and meets organizational objectives.

Can I make 5000$ a month with copywriting?

Lead copywriters with extensive experience, high-level clients, or those working as freelancers can potentially earn $5,000 or more per month. Achieving this income typically requires strong writing skills, a solid portfolio, and the ability to secure high-paying projects or clients consistently.
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What states have the most Lead Copywriter jobs? States with the most job openings for Lead Copywriter jobs include:
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Infographic showing various Lead Copywriter job openings in the United States as of July 2026, with employment types broken down into 100% Full Time. Highlights an 60% In-person, 20% Hybrid, and 20% Remote job distribution, with an average salary of $76,412 per year, or $36.7 per hour.
Senior Manager Art Direction (6 mnth Limited Time Duration)

Senior Manager Art Direction (6 mnth Limited Time Duration)

Adidas

Portland, OR • On-site

Other

Medical, Dental, Vision, Life, Retirement

Posted 6 days ago


Adidas rating

7.4

Company rating: 7.4 out of 10

Based on 131 frontline employees who took The Breakroom Quiz

9th of 104 rated fashion retailers


Job description

ROLE DESCRIPTION

As an LTD Sr. Manager of Art Direction you should have extensive experience art directing and running photo and video shoots. You are expected to lead creative projects from concept to capture, execution, and final delivery.

You will be responsible for answering creative briefs while ensuring alignment with the adidas global brand direction and brand voice. You will focus on creating excellent, compelling, and effective creative executions that deliver against each brief. You will regularly partner closely with copywriters and collaborate with other members of the studio, including project managers, operations, producers, and stakeholders.

You are expected to lead creative work across multiple projects as a senior-level individual contributor, providing clear visual direction, strong judgment, and hands-on execution as needed. Depending on the project, you may guide other creatives, approve creative direction, lead stakeholder presentations, and recommend external creative partners.

You will regularly be working on multiple complex projects simultaneously.

As this is an 6 month LTD role, it is expected that you are already capable of fully performing the requirements of this job on day one.

 

KEY RESPONSIBILITIES:

Creative Direction & Execution

  • Lead the creation and delivery of design, art direction, and video for campaigns, projects, and toolkits from concept to execution.
  • Enforce brand standards and provide clear, actionable creative feedback to internal partners and collaborators.
  • Own the creative output of assigned photoshoots and productions.
  • Push creative ambition beyond simply answering a brief.
  • Anticipate stakeholder needs and propose creative solutions that will address them as well as the specific needs of a brief.
  • Lead brainstorms and concept development with the Lead Copywriter to build a strong messaging framework tied to project visuals.
  • Propose visual direction per project, including graphic direction, typography, lighting, location, angle, talent, grading.
  • Propose potential Lead Creative Partners (photographers, videographers, directors) and provide justification.
  • Propose production details including location, casting, props, styling, treatment of shoot.
  • Delegate design needs as necessary for concept, presentations, or execution.
  • Ultimately responsible for each round of presentation.
  • Provide moodboard imagery (swipe) for concepts and visual direction.
  • Lead stakeholder presentations and clearly communicate creative rationale, direction, and recommendations.

Art Direction/ On-Set

  • Lead creation of shot list and/or Storyboard (with lead copywriter as needed).
  • Lead photoshoots on set or support creative director.
  • Work closely with the photographer to align on the flow of the day, ensure required shots are captured, and adjust as needed on set.
  • Direct talent/athletes/models on set, in support of Photographer or Creative Director.
  • Monitor and enforce shot list. Review and approve lighting and framing on set.
  • Double-check wardrobe and styling to ensure alignment with the approved creative direction.
  • Carefully monitor output: determine whether you got the shot and can move on.
  • Be solution-oriented when unexpected challenges arise on set.
  • Maintain professionalism and composure on set, especially under pressure.

Design & Execution

  • Design a range of assets and visual solutions based on the brief provided.
  • Deliver high-quality, production-ready assets across digital channels and campaign touchpoints.
  • Create and refine layouts, comps, mockups, and presentations that clearly communicate creative intent to stakeholders and production partners.
  • Develop visual systems and design frameworks that create consistency across campaign assets and touchpoints.
  • Ensure design work is optimized appropriately for platform, placement, audience, and performance goals.
  • Prepare final files for stakeholders.
  • Review and provide post-production feedback to creative partners.
  • Provide retouching feedback and maintain a high bar for visual polish, accuracy, and craft.
  • Manage revisions across multiple rounds of feedback while maintaining creative integrity and forward momentum.
  • Adapt campaign creative across formats, placements, and touchpoints while maintaining the strength of the core idea.
  • Identify executional risks, inconsistencies, or quality issues early and proactively resolve them.
  • Regularly create final deliverables for briefed projects in Photoshop, InDesign, Figma, or PowerPoint.

 

Briefing & Project Management

  • Attend brief kickoffs and help establish a clear creative path from the outset.
  • Reads briefs carefully and identify gaps, risks, dependencies, and open questions in briefs early, and work with the team to resolve them.
  • Partner closely with project managers, producers, and operations to align creative ambition with timelines, resources, and production realities.
  • Balance multiple projects at once, prioritizing effectively while maintaining quality and momentum.

Leadership

  • Contribute to cultural initiatives and champion these principles across the team.
  • Demonstrate strong interpersonal skills and comfort with difficult conversations, including giving and receiving candid feedback.
  • Solicit feedback from all levels within the studio to make informed decisions.

KEY RELATIONSHIPS:

  • Creative Director (Direct Manager)
  • Sr. Copywriter (Partner)
  • Project Managers (Partner)
  • Producers (Partner)
  • Operations (Partner)
  • Stakeholders and project briefers (Digital Activation, Retail Marketing, Membership, Planning)
  • External agencies and vendors

 

REQUIREMENTS:

Education & Experience

  • A BA, MA, or BFA degree with focus on design, visual art, and/or related areas
  • 8+ years of experience in design, art direction and/or creative direction
  • Extensive knowledge of photography and videography techniques
  • Experience working within sporting goods industry
  • Experience in design industry and ability to predict future trends

Soft-Skills

 

  • Culturally aware and able to communicate effectively with varied audiences.
  • Strong communication & negotiation skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely.

Hard-Skills

 

  • In-depth knowledge of art direction and concept development with a digital-first approach
  • Expert knowledge of the Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Extensive knowledge of Figma, Frame IO, and PowerPoint.
  • adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas' 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • At adidas we offer a Hybrid work policy which requires attendance in the office Monday through Thursday, with the flexibility to work remotely on Friday each week. For work requiring a high degree of collaboration or an in-person presentation, in-office attendance is required even on Friday. The working location of this position is Portland OR.
  • Though our teammates hail from all corners of the world, our working language is English.

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