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The purpose of the Foodservice team is to fully own the Foodservice channel for LA Colombe, covering Business and Industry, Healthcare, Higher Education, and other non-commercial segments.
The Sr Director, Foodservice Sales will lead LA Colombe's sales efforts across the channel by driving key objectives - both quantitative (revenue, volume, profit, and share) and qualitative (in outlet presence, top retail relationships, training and development, etc.). He/she will directly lead a team covering the key customer and segments to implement sales strategies, and will drive growth indirectly by leveraging LA Colombe's sales force

Key responsibilities include: channel and infrastructure development; coaching and developing direct reports; owning account budgets and key performance indicators (KPI's) while developing productive business relationships; building joint business plans with senior leadership at partners; and developing strategies, standards, tools and routines, and best practices that can be leveraged across all LA Colombe business units and regions, and also ensuring the team is leveraging all available internal resources to help drive business in their accounts.

 Develops/Executes National Account strategies and guidelines

• Develop short and long-term strategies, and initiatives for the channel considering company direction, focus area, key customers, market parameters and resources
• Create 'best-in-class' expectations with regards to distribution, visibility and pricing
• Monitor market trends and maintains data on competition in key accounts
• Activate brand in accounts via industry and consumer marketing initiatives
• Partner with local Sr. Regional Directors to assess FS execution, take feedback and apply learnings and ensure national accounts team works to improve overall channel business
• Management and Development of existing national accounts
• Lead the development of all national Foodservice key accounts through strategic focus, turn-key programming
• Develop and maintain business relationships with senior management across key partners by adding value through thought leadership and strategic partnerships
• Ensure successful wiring of key national accounts and positions LA Colombe as a 'must-carry' brand for national accounts
• Secure long-term, mutually beneficial partnerships with target national accounts
• Evaluate ROI for each account and creates benchmark system to evaluate and improve upon investments

Business Development

• Lead the team to identify new strategies, programs and tools to ensure consistent segment growth and opportunity
• Acquire new customers
• Maintain knowledge of the industry and total account base

Strategic Business Planning

• Drive the annual business planning process for Foodservice key accounts teams, channel programs, initiatives, and tactics
• Aggregate and analyze large amounts of complex data quickly, and distill that data into clear, viable action plans
• Allocate resources where the investment has the greatest ROI and/or with important customers
• Maintain the national account budget, ensuring appropriate allocations for all existing national account customers/agreements

Leadership, Coaching, and Development

• Build, develop, and lead a geographically disparate team; ensure career development for entire team with focus on specific, timely and direct feedback and coaching.
• Assist account managers to implement effective programs
• Mine thought-leading initiatives and insights that impact strategy and communicate best practices.

• Minimum 10 years of Sales Management experience with track record of success
• Experience in and strong understanding of the FS industry in the US with a focus on business & industry is required
• Experience in National accounts and in Non commercial channel
• In-depth knowledge of sales within FMCG or spirits industry
• Proven ability to build strong, mutually beneficial relationships with key stakeholders
• Strong negotiator and influencer, leveraging analytics to achieve desired outcomes
• Self-motivated, self-directed, flexible and able to work under pressure in a fast paced environment
• Strategic thinker and passionate for achieving long-term success via solutions oriented approach
• Outstanding analytical proficiency; fluent in a wide range of data tools
• Strong communication skills, highly organized and manages timelines and objectives effectively; strong presentation and facilitation abilities.