Job Summary:
Merchants Bonding Company is looking for a Marketing Data Analyst to join their growing team. This role focuses on building and maintaining data pipelines and dashboards that support marketing performance and growth initiatives, while providing actionable insights to stakeholders.
Responsibilities:
โข Build and maintain data pipelines that pull from platforms such as Salesforce, Marketo, Google Analytics, LinkedIn, and paid media channels
โข Implement API integrations and use scripting (Python, SQL, or similar) to automate data collection, transformation, and reporting
โข Combine multiple data sources into clean, reliable datasets for analysis and reporting
โข Monitor data quality and resolve discrepancies across systems
โข Develop and maintain dashboards that track marketing performance across channels
โข Ensure stakeholders have access to accurate, up-to-date reporting
โข Track and report on key metrics such as ROI, CPA, conversion rates, and campaign performance
โข Identify trends, anomalies, and performance gaps through ongoing monitoring
โข Translate data into clear, actionable insights for marketing and business stakeholders
โข Partner with marketing team members to define reporting needs and success metrics
โข Deliver ad hoc analysis and data insights to support business decisions
โข Help standardize reporting and measurement practices
โข Implement A/B and multivariate testing frameworks, including tracking and measurement
โข Analyze results and provide clear recommendations for optimization
โข Implement and contribute to a structured 'test and learn' approach to improve performance over time
Qualifications:
Required:
โข Experience working with Python, SQL, or a similar language to pull, manipulate, and analyze data
โข Experience working with APIs and integrating data from marketing platforms (Google, LinkedIn, CRM systems such as Salesforce or Marketo)
โข Experience building and maintaining dashboards using tools such as Power BI, Looker Studio, or QuickSight
โข Strong understanding of marketing performance metrics (ROI, CPA, conversion rates, CTR)
โข Experience automating data pipelines and reporting workflows
โข Familiarity with A/B and multivariate testing and measurement
โข General understanding of digital marketing channels (SEO, SEM, paid media, email)
โข Minimum 3 years experience in marketing analytics, data analytics, or related field.
Company:
Merchants Bonding Company is an insurance company offering contract surety bonds, commercial license, notary, probate, and fidelity bonds. Founded in 1933, the company is headquartered in Des Moines, USA, with a team of 201-500 employees. The company is currently Growth Stage.