We're Looking For: someone to be the mastermind behind Golden Hippo's high-converting video ads, leading the charge from concept to creation.
Location: Hybrid
What You'll Be Doing:
- Monitor and master the most significant trends on the newest digital platforms (with a specific emphasis on TikTok and Youtube) and conceive of new ways to use these trends to tell the stories of our products.
- Oversee the creative execution of short-form and long-form marketing videos using a data-driven, test-and-learn approach in collaboration with production managers and crew.
- Write scripts that combine a variety of storytelling narrative devices including narration, scripted copy, soundbites, video b-roll and graphics.
- Conceptualize new storytelling angles.
- Conduct on-camera interviews that elicit pithy compelling responses from brand "gurus" and customers (ie testimonials) and other on-camera talent.
- Direct on-camera talent to obtain optimal line delivery of scripted content.
- Work with videographers to gather video assets (i.e.identify needed video cover, set-up locations and direct videographers to shoot b-roll).
- Oversee the editing process. Collaborate with editors from pre-production to delivery, including providing feedback on edits, assist conceiving of graphics and on-screen text.
- Analyze performance data and use data to create incremental video optimizations of that scale.
- Available to drive, and occasionally travel, to locations in order to film and gather footage and conduct interviews.
- Other duties as assigned.
Qualifications (Note: We strongly encourage you to apply even if you don't tick ALL of these boxes.):
- 3 years of experience in video Writing/Production required..
- 5+ years of experience bringing scripts to life through Video and Film/Visual Storytelling preferred.
- Completed internships in a related field, engaged in freelance work, or personal projects can be just as important as formal education preferred.
- Mastery of the dominant storytelling approaches on digital platforms, especially TikTok, but also Facebook/Instagram, YouTube.
- Must be comfortable acting on set/on-set experience.
- A highly creative self-starter who can work both independently and collaborate well with different teams.
- Mastery of on-set creative leadership.
- Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways.
- Deep understanding of digital mediums.
- Ability to work in a fast-paced and ever-changing environment.
Golden Perks & Benefits:
- Comprehensive Healthcare Coverage - We cover 100% of premiums for employee-only medical, dental, and vision plans.
- Bonus Opportunities - Earn more with both annual and monthly bonus programs tied to performance.
- Investing in Your Future - We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
- Work-Life Balance - Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
- Well-Being Support - Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits-we take a holistic approach to your well-being.
- Career Growth - Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
- Make an Impact - Give back through our charity sponsorships. Together, we've donated over $9 million to communities worldwide.
- Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
To read more about our Perks & Benefits, click here.
The base salary range is $80,000.00-$100,000.00, plus annual & monthly KPI bonus potential.
The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.