Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue ... Partner with SEO, product, and content teams to coordinate paid and organic search initiatives.
Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue ... Partner with SEO, product, and content teams to coordinate paid and organic search initiatives.
VP of Marketing
Atlanta, GA · On-site
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
Quick apply
VP of Marketing
Atlanta, GA · On-site
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
VP of Marketing
Sandy Springs, GA · On-site
$180 - $260/hr
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
VP of Marketing
Sandy Springs, GA · On-site
$180 - $260/hr
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
VP of Marketing
Sandy Springs, GA · On-site
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
VP of Marketing
Sandy Springs, GA · On-site
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
VP of Marketing
Sandy Springs, GA · On-site
$180 - $240/hr
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
VP of Marketing
Sandy Springs, GA · On-site
$180 - $240/hr
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
... conversion rates, acquisition costs, and revenue impact. * Lead Serenity's direct-to-consumer marketing strategy across paid media, SEO, lifecycle marketing, local market activation, and emerging ...
Building, managing, and optimizing personalization campaigns across the website and eCommerce ... Monitoring and reporting on key metrics including click-through rate, conversion rate, average ...
Building, managing, and optimizing personalization campaigns across the website and eCommerce ... Monitoring and reporting on key metrics including click-through rate, conversion rate, average ...
Building, managing, and optimizing personalization campaigns across the website and eCommerce ... Monitoring and reporting on key metrics including click-through rate, conversion rate, average ...
Building, managing, and optimizing personalization campaigns across the website and eCommerce ... Monitoring and reporting on key metrics including click-through rate, conversion rate, average ...
Vice President of Sales
Forest Park, GA · On-site
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Vice President of Sales
Forest Park, GA · On-site
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Vice President of Sales
Forest Park, GA · On-site
$130K/yr
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Vice President of Sales
Forest Park, GA · On-site
$130K/yr
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Vice President of Sales
Forest Park, GA · On-site
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Quick apply
Vice President of Sales
Forest Park, GA · On-site
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Vice President of Sales
Forest Park, GA · On-site
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Quick apply
Vice President of Sales
Forest Park, GA · On-site
Target: 20%+ service-to-replacement conversion rate. 5. External Marketing Oversight The VP of ... Oversee digital marketing (SEO, PPC, website optimization). * Oversee content strategy (case ...
Demand Generation Manager
Peachtree Corners, GA · On-site
$80K - $90K/yr
... Optimization & Analytics • Track website engagement and user behavior with Microsoft Clarity (heatmaps, session replays). • Run A/B tests and provide insights to improve conversion rates across ...
Demand Generation Manager
Peachtree Corners, GA · On-site
$80K - $90K/yr
... Optimization & Analytics • Track website engagement and user behavior with Microsoft Clarity (heatmaps, session replays). • Run A/B tests and provide insights to improve conversion rates across ...
Senior Product Manager, Growth
Atlanta, GA · On-site
$121K - $160K/yr
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the ... Develop strategic growth initiatives beyond incremental optimization * Work closely with Marketing ...
Senior Product Manager, Growth
Atlanta, GA · On-site
$121K - $160K/yr
Define and own the primary success metric: reg conversion rate (reg complete / sessions) across the ... Develop strategic growth initiatives beyond incremental optimization * Work closely with Marketing ...
... optimization across 6,000+ locations and thousands of customers in the U.S. and Canada. This role ... Conversion rate, traffic growth, and digital revenue expansion * Scalable playbooks for category ...
... optimization across 6,000+ locations and thousands of customers in the U.S. and Canada. This role ... Conversion rate, traffic growth, and digital revenue expansion * Scalable playbooks for category ...
Performance Advisor
Atlanta, GA · On-site
$90K - $105K/yr
Primary Objective Increase conversion rates and revenue outcomes by improving agent behavior, tool ... Optimization * Monitor agent performance across key metrics * Identify gaps and create targeted ...
Performance Advisor
Atlanta, GA · On-site
$90K - $105K/yr
Primary Objective Increase conversion rates and revenue outcomes by improving agent behavior, tool ... Optimization * Monitor agent performance across key metrics * Identify gaps and create targeted ...
... conversion rates, and revenue performance. * Translate brand-level strategy and systemwide ... Hold vendor partners accountable for reporting, optimization recommendations, campaign execution ...
... conversion rates, and revenue performance. * Translate brand-level strategy and systemwide ... Hold vendor partners accountable for reporting, optimization recommendations, campaign execution ...
... by optimizing digital shelf performance, enhancing product discoverability, improving conversion ... Lead strategic vendor relationships supporting content management, analytics, ratings and reviews ...
... by optimizing digital shelf performance, enhancing product discoverability, improving conversion ... Lead strategic vendor relationships supporting content management, analytics, ratings and reviews ...
... by optimizing digital shelf performance, enhancing product discoverability, improving conversion ... Lead strategic vendor relationships supporting content management, analytics, ratings and reviews ...
... by optimizing digital shelf performance, enhancing product discoverability, improving conversion ... Lead strategic vendor relationships supporting content management, analytics, ratings and reviews ...
Virtual Payment Sales Director
Atlanta, GA · On-site
$120 - $180/hr
Leverage data and reporting to optimize sales performance, conversion rates, and funnel health ... optimization, and data-driven decision-making. Proficient in leveraging CRM tools and sales ...
Virtual Payment Sales Director
Atlanta, GA · On-site
$120 - $180/hr
Leverage data and reporting to optimize sales performance, conversion rates, and funnel health ... optimization, and data-driven decision-making. Proficient in leveraging CRM tools and sales ...
Internship Conversion Rate Optimization information
What are the key skills and qualifications needed to thrive as an internship conversion rate optimization, and why are they important?
To thrive as an Internship Conversion Rate Optimization (CRO) Specialist, you need a solid understanding of digital marketing, analytics, and user experience principles, often supported by coursework or certifications in marketing, statistics, or a related field. Familiarity with A/B testing tools (like Optimizely or Google Optimize), web analytics platforms (such as Google Analytics), and basic HTML/CSS is typically expected. Strong analytical thinking, creative problem-solving, and effective communication skills help you generate insights and collaborate across teams. These abilities are vital for identifying opportunities, implementing tests, and driving measurable improvements in online performance.
What types of projects can I expect to work on as an internship conversion rate optimization, and how will I collaborate with other teams?
As a Conversion Rate Optimization (CRO) intern, you can expect to work on projects such as A/B testing website elements, analyzing user behavior data, and developing recommendations to improve user experience and conversion rates. You’ll frequently collaborate with marketing, design, and development teams to implement and monitor the impact of your experiments. This cross-functional work environment provides valuable exposure to different perspectives and skill sets, and interns often gain hands-on experience using industry-standard analytics tools. Additionally, you may participate in brainstorming sessions and performance reviews to discuss results and next steps for optimization initiatives.
What is the difference between Internship Conversion Rate Optimization vs Digital Marketing Intern?
| Aspect | Internship Conversion Rate Optimization | Digital Marketing Intern |
|---|---|---|
| Focus | Optimizing internship programs to increase conversion rates of applicants to interns | Supporting digital marketing campaigns to promote products/services |
| Skills | Data analysis, A/B testing, user experience, program management | Content creation, social media, SEO, analytics |
| Work Environment | Data-driven, analytical, program-focused | Creative, campaign-oriented, marketing-focused |
Internship Conversion Rate Optimization specialists focus on improving the effectiveness of internship programs by analyzing data and testing strategies to increase applicant-to-intern conversion rates. In contrast, Digital Marketing Interns support marketing campaigns to promote brands online. While both roles require analytical skills and familiarity with digital tools, their core objectives and daily tasks differ significantly.
What is an internship conversion rate optimization?
An Internship Conversion Rate Optimization (CRO) role involves analyzing user behavior on websites or apps and implementing strategies to increase the percentage of visitors who complete desired actions, like signing up or making a purchase. Interns in this position typically work with data analytics tools, run A/B tests, and collaborate with marketing and design teams to improve user experience. The goal is to learn how to drive measurable improvements in conversion rates, while gaining hands-on experience in digital marketing and optimization techniques.
What are the most commonly searched types of Conversion Rate Optimization jobs in Atlanta, GA? The most popular types of Conversion Rate Optimization jobs in Atlanta, GA are:
What are popular job titles related to Internship Conversion Rate Optimization jobs in Atlanta, GA? For Internship Conversion Rate Optimization jobs in Atlanta, GA, the most frequently searched job titles are:
What job categories do people searching Internship Conversion Rate Optimization jobs in Atlanta, GA look for? The top searched job categories for Internship Conversion Rate Optimization jobs in Atlanta, GA are:
What cities near Atlanta, GA are hiring for Internship Conversion Rate Optimization jobs? Cities near Atlanta, GA with the most Internship Conversion Rate Optimization job openings:
Full-time
Re-posted 14 days ago
Job description
Online Marketing Specialist - Paid Search
Objective:
The Online Marketing Specialist - Paid Search is responsible for developing, executing, and optimizing paid search marketing strategies that deliver qualified traffic and measurable growth to AutomationDirect's digital properties.
This role manages performance marketing campaigns across Google Ads and Microsoft Ads platforms supporting AutomationDirect's product-driven B2B e-commerce business. The specialist will leverage automation, machine learning capabilities within advertising platforms, and emerging AI tools to continuously improve campaign performance. Through structured experimentation, data analysis, and ongoing optimization, this specialist will refine targeting, creative development, bidding strategies, and reporting to maximize results.
This role will play a key part in shaping paid search strategy and identifying new opportunities to improve digital marketing performance. AutomationDirect encourages data-driven experimentation and continuous improvement across digital marketing programs.
This position operates with limited supervision and requires strong analytical skills, sound judgment, and the ability to independently manage testing initiatives and optimization efforts.
What Success Looks Like in this Role
In this role, you will:
Responsibilities:
Performance Marketing & Campaign Management
Optimization & Experimentation
Data Analytics & Performance Reporting
E-Commerce & Product Marketing Support
Marketing Technology, Innovation and Process Documentation
Qualifications:
Required Qualifications:
Additional Preferred Skills:
Objective:
The Online Marketing Specialist - Paid Search is responsible for developing, executing, and optimizing paid search marketing strategies that deliver qualified traffic and measurable growth to AutomationDirect's digital properties.
This role manages performance marketing campaigns across Google Ads and Microsoft Ads platforms supporting AutomationDirect's product-driven B2B e-commerce business. The specialist will leverage automation, machine learning capabilities within advertising platforms, and emerging AI tools to continuously improve campaign performance. Through structured experimentation, data analysis, and ongoing optimization, this specialist will refine targeting, creative development, bidding strategies, and reporting to maximize results.
This role will play a key part in shaping paid search strategy and identifying new opportunities to improve digital marketing performance. AutomationDirect encourages data-driven experimentation and continuous improvement across digital marketing programs.
This position operates with limited supervision and requires strong analytical skills, sound judgment, and the ability to independently manage testing initiatives and optimization efforts.
What Success Looks Like in this Role
In this role, you will:
- Improve return on ad spend (ROAS) and reduce cost per acquisition (CPA) through continuous optimization and testing
- Identify and scale high-performing campaigns that drive qualified product traffic and revenue
- Implement structured experimentation that generates actionable insights and improves campaign performance
- Build automated reporting and dashboards that improve visibility into paid search performance
Responsibilities:
Performance Marketing & Campaign Management
- Develop, launch, manage, and optimize performance marketing campaigns across Google Ads and Microsoft Ads.
- Conduct keyword research, audience targeting, bid management, and ad copy development.
- Utilize platform automation such as Smart Bidding, Performance Max, and audience signals to improve campaign efficiency.
- Monitor campaign performance and implement data-driven optimizations to improve conversions and reduce acquisition costs.
- Coordinate with Google and Microsoft representatives to identify optimization opportunities and new beta features
Optimization & Experimentation
- Utilize automation tools and machine learning features within advertising platforms to identify optimization opportunities.
- Design and execute structured experiments including A/B testing, bid strategy testing, audience targeting tests, and creative experiments.
- Use AI-assisted tools to generate and test ad variations, messaging, and keyword strategies.
- Analyze experiment results and implement successful optimizations across campaigns.
- Identify opportunities for automation to streamline campaign management and reporting.
Data Analytics & Performance Reporting
- Monitor and analyze campaign performance, website traffic, and conversion metrics using analytics platforms.
- Track and report on key performance indicators such as ROAS, CPA, conversion rate, and revenue contribution from paid search.
- Develop dashboards and automated reporting using analytics and visualization tools.
- Prepare monthly performance reports highlighting insights, testing outcomes, and optimization strategies.
- Fulfill ad hoc reporting and marketing performance analysis requests.
E-Commerce & Product Marketing Support
- Support paid search initiatives for e-commerce and product-driven campaigns.
- Provide keyword research and performance marketing insights for new product launches.
- Develop targeted campaigns to increase product visibility, qualified traffic, and conversions.
- Collaborate with internal teams including product managers and product engineers to align marketing strategies across channels.
- Partner with SEO, product, and content teams to coordinate paid and organic search initiatives.
Marketing Technology, Innovation and Process Documentation
- Research and evaluate emerging performance marketing technologies, automation tools, and advertising platform capabilities.
- Stay current on PPC best practices, platform updates, and industry trends.
- Evaluate new tools, features, and beta opportunities to maintain competitive advantage.
- Document procedures related to campaign creation, testing, optimization, and reporting.
- Maintain documentation for campaign strategies, experimentation processes, and performance insights.
- Document communications and recommendations from Google and Microsoft representatives.
Qualifications:
Required Qualifications:
- Bachelor's degree in marketing, technical field, or related discipline OR equivalent, relevant experience
- 3-5 years of current hands-on experience managing and optimizing Google Ads or Microsoft Ads campaigns with a focus on measurable performance improvements
- Experience managing paid search campaigns for B2B e-commerce or product-driven businesses
- Proven experience with Google Ads, Google Merchant Center, Google Analytics, and Microsoft Ads
- Proficiency in Microsoft Office applications
Additional Preferred Skills:
- Familiarity with generative AI tools such as ChatGPT, Gemini, or similar platforms for marketing workflows
- Familiarity with AI-assisted ad copy generation and creative testing
- Familiarity with AI-driven keyword research, clustering, and search intent analysis tools
- Familiarity with marketing automation and predictive analytics platforms
- Ability to leverage AI and automation tools to improve campaign optimization, reporting automation, and marketing insights
- Experience using data visualization or reporting tools such as Power BI
- Experience with campaign experimentation, A/B testing, and data-driven optimization