Internship Conversion Rate Optimization Jobs in Delaware

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About this role:

Wells Fargo is seeking a Lead Marketing Consultant to join the Marketing Delivery team within Card Product Capabilities. This role is responsible for transforming marketing strategy into seamless customer-facing campaigns across digital, email, mobile, direct mail, and servicing channels. You will partner with Marketing, Product, Analytics, Technology, Risk, Legal, and Compliance teams to deliver complex marketing initiatives that drive customer engagement while meeting regulatory and control requirements.

This opportunity is ideal for a marketing professional with expertise in campaign management, marketing operations, customer targeting, and cross-channel execution who thrives in a fast-paced, highly collaborative and regulated environment.

Learn more about our career areas and business divisions at www.wellsfargojobs.com

In this role, you will:

• Lead the execution of large-scale, multi-channel marketing campaigns from planning through launch and post-launch validation.
• Translate business objectives and marketing strategies into actionable delivery plans, requirements, timelines, and execution activities.
• Partner across Marketing, Product, Analytics, Technology, Risk, Legal, Compliance, and external vendors to deliver high-quality customer communications.
• Drive audience targeting, segmentation, personalization, testing strategies, and campaign implementation.
• Utilize campaign performance data, customer insights, and operational metrics to identify optimization opportunities and improve future results
• Manage delivery risks, dependencies, approvals, and quality control processes to ensure successful execution.
• Lead process improvement initiatives that strengthen marketing operations, governance, scalability, and delivery efficiency
• Communicate project status, risks, recommendations, and decisions to senior leaders and stakeholders.
• Influence without direct authority and drive accountability across a complex matrix organization.

Required Qualifications:

• 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• Experience leading end-to-end marketing campaign delivery across digital, email, mobile, direct mail, or customer engagement channels.
• Strong knowledge of campaign lifecycle management, audience segmentation, personalization, testing, deployment, and performance measurement
• Experience using campaign metrics such as response rates, click-through rates, conversion rates, engagement metrics, and A/B testing results to drive optimization.
• Ability to analyze customer and campaign data and translate findings into actionable business recommendations.
• Proven success leading cross-functional initiatives and influencing stakeholders across multiple organizations
• Ability to navigate ambiguity, adapt to changing priorities, and drive results through partnerships and influence.
• Experience working within regulated industries such as financial services, banking, fintech, insurance, healthcare, or telecommunications.
• Familiarity with marketing platforms and tools such as Salesforce Marketing Cloud, Adobe, Aprimo, Jira, Fiserv, or similar technologies
• Strong organizational, problem-solving, and communication skills with the ability to manage multiple priorities simultaneously.

Job Expectations:

• This position offers a hybrid work schedule
• This position is not eligible for Visa sponsorship
• Must be able to work on-site

Locations:

2200 Concord Pike Wilmington DE 19803

800 S Jordan Creek Pkwy West Des Moines IA 50266

401 Las Colinas Blvd W Bldg. A Irving, TX 75039

401 S Tryon St Charlotte, NC 28202

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visitDisability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.