Internet Rater Jobs in Miami, FL (NOW HIRING)

Overall Objective: 

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner.  Additionally, the Media Planner will present strategic media plans to clients.

Responsibilities:                  

       Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o   National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o   Couponing via FSI, shared and direct mail alternatives

o   Local events ideation and implementation, i.e., local guerilla marketing

       Work as part of a media planning and buying group, applying media solutions to overall client objectives

       Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan 

       train assistant level employees

       As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

       Organize, implement and control the day-to-day media planning development process including coordination among assistants.

       Plan traditional media campaign strategy in tandem with interactive media team

       Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients' historical media activity reports to develop media plans

       Complete assigned areas of the annual media plan(s) in their entirety

       Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

       Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client

       Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

       Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

       Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

       Negotiate the print/OOH rates and added value.

       Issue insertion orders from BAP for all print/OOH/internet planned for each market

       Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;  

o   Understanding of current marketplace conditions,

o   Competitive spending,

o   Media and Promotional Opportunities

o   Invoice Approval and Billing.

Requirements

       Bachelor's degree in business, marketing, advertising or related field

       4+ years media planning experience as a Media Planner

       Demonstrated presentation and writing skills

       Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

       MS Office: Internet Explorer, Excel, Word and PowerPoint

       Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

       Experience in working with retail clients is highly desirable

       Experience directly managing a staff of one or more is highly desirable

       Full-service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document