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Internet Marketing Manager Jobs (NOW HIRING)

Gateway Fiber

Marketing Manager

O Fallon, MO

Marketing Manager Start Date: Immediate About Gateway: Gateway Fiber is seeking an outstanding ... Gateway Fiber is a locally owned and operated internet service provider on a mission to positively ...

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6K - $25K/mo

Proven experience in managing internet or digital sales departments, preferably in automotive retail. * Strong understanding of web traffic metrics, SEO, SEM, and digital marketing tools. * Excellent ...

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6K - $25K/mo

Proven experience in managing internet or digital sales departments, preferably in automotive retail. * Strong understanding of web traffic metrics, SEO, SEM, and digital marketing tools. * Excellent ...

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6K - $25K/mo

Proven experience in managing internet or digital sales departments, preferably in automotive retail. * Strong understanding of web traffic metrics, SEO, SEM, and digital marketing tools. * Excellent ...

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6K - $25K/mo

Proven experience in managing internet or digital sales departments, preferably in automotive retail. * Strong understanding of web traffic metrics, SEO, SEM, and digital marketing tools. * Excellent ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

This position manages all other personnel in the marketing department and requires exposure to ... In coordination with marketing consultants, update content on the Bank's website, internet ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

This position manages all other personnel in the marketing department and requires exposure to ... In coordination with marketing consultants, update content on the Bank's website, internet ...

Poppy Bank

Marketing Manager

Santa Rosa, CA · On-site

$100K - $120K/yr

This position manages all other personnel in the marketing department and requires exposure to ... In coordination with marketing consultants, update content on the Bank's website, internet ...

Q Service LLC

Marketing Manager

Evansville, IN · On-site +1

Candidates with experience in telecommunications, internet service providers (ISP), fiber, or other ... Manage marketing support for local events and community engagement initiatives, while overseeing ...

MetroNet

Marketing Manager

Evansville, IN · On-site +1

Candidates with experience in telecommunications, internet service providers (ISP), fiber, or other ... Manage marketing support for local events and community engagement initiatives, while overseeing ...

Metronet

Marketing Manager

Evansville, IN · On-site

Candidates with experience in telecommunications, internet service providers (ISP), fiber, or other ... Manage marketing support for local events and community engagement initiatives, while overseeing ...

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How much do internet marketing manager jobs pay per hour?

As of Jun 10, 2026, the average hourly pay for internet marketing manager in the United States is $18.27, according to ZipRecruiter salary data. Most workers in this role earn between $17.79 and $18.75 per hour, depending on experience, location, and employer.

What are the main challenges Internet Marketing Managers face when coordinating campaigns across multiple digital channels?

Internet Marketing Managers often encounter challenges in ensuring consistency of messaging and branding across various platforms, such as social media, email, and search engines. Balancing priorities between paid and organic strategies, tracking the performance of numerous campaigns, and adapting quickly to changing digital trends can be demanding. Effective communication and collaboration with content creators, designers, and analytics teams are essential for overcoming these challenges and maximizing campaign impact.

What Is an Internet Marketing Manager?

An internet marketing manager is responsible for the development and implementation of online marketing strategies that will help a business to grow its presence on the Internet. As an internet marketing manager, your job duties include developing strategies for search engine optimization, social media platform integration, and web content development. You are responsible for creating a marketing plan tailored to your organization’s specific needs. A career as an internet marketing manager requires you have some formal qualifications and post-secondary education, which usually include a bachelor's degree in business, marketing or communications. You should have prior experience in online marketing spaces or agencies and be comfortable communicating with clients.

What is the difference between Internet Marketing Manager vs Digital Marketing Specialist?

AspectInternet Marketing ManagerDigital Marketing Specialist
CredentialsBachelor's in Marketing, Communications, or related field; certifications like Google Ads or HubSpotSimilar credentials; often holds certifications in digital advertising and analytics
Work EnvironmentLeads marketing campaigns, manages teams, develops strategiesExecutes digital campaigns, analyzes data, implements marketing tactics
Employer & Industry UsageUsed across industries for overseeing online marketing effortsCommonly found in marketing agencies and companies focusing on digital outreach
Search & Comparison IntentOften compared for managerial roles in online marketingCompared for specialized digital campaign execution

The main difference is that the Internet Marketing Manager oversees overall online marketing strategies and manages teams, while the Digital Marketing Specialist focuses on executing specific digital campaigns and tactics. Both roles require similar credentials and are integral to digital marketing efforts, but their responsibilities differ in scope and leadership level.

What is an Internet Marketing Manager?

An Internet Marketing Manager is responsible for developing, implementing, and overseeing online marketing campaigns to promote a company’s products or services. Their duties typically include managing digital advertising, social media, SEO, email marketing, and website content to drive traffic and increase brand awareness. They analyze online performance metrics, coordinate with creative teams, and adjust strategies to optimize results. Internet Marketing Managers play a crucial role in helping businesses reach and engage with their target audience online.

What are the key skills and qualifications needed to thrive as an Internet Marketing Manager, and why are they important?

To thrive as an Internet Marketing Manager, you need expertise in digital marketing strategies, analytics, SEO/SEM, and often a degree in marketing or a related field. Familiarity with marketing automation platforms, Google Analytics, social media management tools, and relevant certifications like Google Ads or HubSpot are commonly required. Strong communication, creativity, project management, and leadership skills help you excel in a fast-evolving digital landscape. These skills are crucial for effectively driving online brand growth, optimizing campaigns, and achieving measurable business results.
More about Internet Marketing Manager jobs
What cities are hiring for Internet Marketing Manager jobs? Cities with the most Internet Marketing Manager job openings:
What are the most commonly searched types of Internet Marketing jobs? The most popular types of Internet Marketing jobs are:
What states have the most Internet Marketing Manager jobs? States with the most job openings for Internet Marketing Manager jobs include:
Internet Marketing Manager jobs near you
Infographic showing various Internet Marketing Manager job openings in the United States as of June 2026, with employment types broken down into 66% Full Time, 32% Part Time, and 2% Contract. Highlights an 92% Physical, 2% Hybrid, and 6% Remote job distribution, with an average salary of $38,000 per year, or $18.3 per hour.
Lifecycle Marketing Manager

Lifecycle Marketing Manager

Internet Brands

El Segundo, CA • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 19 days ago

Internet Brands rating

8.7

Company rating: 8.7 out of 10

Based on 14 frontline employees who took The Breakroom Quiz

39th of 188 rated software companies

Job description

Description
Lifecycle Marketing Manager
The Lifecycle Marketing Manager supports the execution of customer marketing and lifecycle programs across the existing customer base, with a strong focus on customer advocacy (references, referrals, case studies, and stories) and retention-oriented lifecycle communications.
This role partners closely with Customer Success, Account Management, Sales Ops, Product Marketing, and Data to help deliver consistent, value-driven customer experiences that support onboarding, adoption, renewals, and expansion. The role is highly hands-on and execution-focused, contributing directly to programs that increase engagement, satisfaction, and lifetime value.
The Lifecycle Marketing Manager supports customer marketing for all service lines, reports to the Sr. Manager of Lifecycle Marketing. This is an opportunity to make an immediate impact on a small, fast-moving team.
Essential Functions
Lifecycle & Retention Support
  • Execute cross-channel customer lifecycle communications (email, in-product messaging, webinars, education/resources, community) that support onboarding, adoption, engagement, renewals, and advocacy, excluding new-logo acquisition.
  • Support the mapping and ongoing improvement of customer journeys from onboarding through renewal to ensure a consistent and positive experience.
  • Support retention initiatives by helping identify churn risks, assisting with re-engagement programs, and communicating ongoing value to existing customers.

Expansion Support (Upsell & Cross-Sell)
  • Support upsell and cross-sell lifecycle campaigns within the existing customer base by executing targeted messaging and campaigns.
  • Collaborate with Sales, Account Management, and Customer Success to assist with expansion-focused communications and customer-facing materials.

Customer Marketing & Advocacy
  • Execute customer marketing programs that support advocacy, including customer references, referrals, testimonials, case studies, reviews, and customer stories.
  • Partner with Customer Success and Account Management to identify advocate-ready customers and coordinate outreach and content development.
  • Assist in developing customer-facing content (case studies, success stories, quotes, webinars, education materials) that highlights outcomes, value, and ROI.

Enablement, Insights & Optimization
  • Working with Product Marketing, create ad maintain customer-facing and internal materials (one-pagers, decks, email templates, FAQs) that support renewals, expansion, and customer education.
  • Use customer insights and performance data (usage trends, NPS/CSAT, support inputs) to help refine messaging, segmentation, and timing.
  • Assist with experimentation and performance tracking to improve activation, adoption, engagement, renewals, and expansion outcomes.
  • Help maintain dashboards and reports related to lifecycle performance, retention, adoption, and advocacy.

Team & Day-to-Day Execution
  • Contribute as a hands-on team member, balancing independent execution with cross-functional collaboration.

Minimum Qualifications
  • Experience executing lifecycle or customer marketing programs in a B2B environment, with exposure to retention, advocacy, renewals, or expansion initiatives.
  • Experience: 3-5 years of B2B lifecycle or customer marketing experience preferred.
  • Strong organizational and execution skills with the ability to manage multiple programs simultaneously.
  • Hands-on experience with Salesforce preferred.
  • Comfortable working cross-functionally and supporting shared goals across Marketing, Customer Success, and Sales.
  • Analytical mindset with experience using data to measure performance and inform improvements.
  • Ability to adapt in a fast-paced environment with evolving priorities.

At Internet Brands, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the compensation for this role to depend on your skills, qualifications, and experience. We expect compensation for this role starting at 90K. We encourage all interested candidates to apply.
In addition to our awesome culture, we offer a comprehensive benefits package designed to support the health and well-being of you and your family. Our benefits include health insurance options such as medical, dental, and vision coverage, flexible spending accounts (FSA) for medical and dependent care, short-term and long-term disability insurance, and life and AD&D insurance. We also provide a 401(k) retirement savings plan with a company match, paid time off (PTO), paid holidays, commuter benefits as well as access to our Employee Assistance Program (EAP) and well-being coaching services. In addition, employees can take advantage of voluntary benefits such as home, auto and pet insurance, and discounted legal and financial services. For more details, feel free to inquire during the interview process.
Internet Brands®, headquartered in El Segundo, Calif, is a fully integrated online media and software services company focused on four high-value vertical categories: Health, Automotive, Legal, and Home/Travel. The company's properties and platforms include the WebMD, Medscape, and Henry Schein ONE networks, which are the global leaders in their markets; Nolo, Avvo, and Martindale, which form the largest consumer information provider in the legal market; and CarsDirect, Fodor's Travel, and many others which are leaders in their key vertical markets. Internet Brands' award-winning consumer websites lead their categories and serve more than 250 million monthly visitors, while a full range of web presence offerings has established deep, long-term relationships with SMB and enterprise clients. The company's powerful, proprietary operating platform provides the flexibility and scalability to fuel the company's continued growth. Internet Brands is a portfolio company of KKR and Warburg Pincus.
Internet Brands is an equal opportunity employer, and we welcome applicants from all backgrounds. We comply with all applicable laws and regulations, including the City of Los Angeles Fair Chance Initiative for Hiring Ordinance (FCIHO).
Notice to California residents: you can find information about our privacy practices, on: https://www.internetbrands.com/work-with-us/cpra

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