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Internet Marketing Director Jobs (NOW HIRING)

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Collaborate with sales and marketing teams to align online efforts with overall store objectives.

Frontier Ford

Internet Director

Santa Clara, CA

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Collaborate with sales and marketing teams to align online efforts with overall store objectives.

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Collaborate with sales and marketing teams to align online efforts with overall store objectives.

Frontier Ford

Internet Director

Santa Clara, CA · On-site

$6.0K - $25K/mo

As the Internet Director at Frontier Ford, you will lead our internet department, overseeing ... Collaborate with sales and marketing teams to align online efforts with overall store objectives.

Stonebriar Chevrolet

Internet Director

Frisco, TX · On-site

Internet Director: Do you have a track record of success with Internet Traffic Management in a Car Dealership? Are you able to lead a team to successfully respond to, make appointments with and close ...

webfx.com

Jr. Internet Marketing Specialist

Harrisburg, PA · On-site

$50K - $53K/yr

Serve as the direct point of contact for a dedicated list of clients, providing them with industry ... Lead Internet Marketing Consultant * Sr. Internet Marketing Consultant In-Person Experience ...

WebFX

Jr. Internet Marketing Specialist

Harrisburg, PA · On-site

$50K - $53K/yr

What You'll Learn to Do Communicate with Clients (About 40% of your day) -Serve as the direct point ... Digital Marketing Specialist Digital Marketing Analyst Digital Marketing Consultant Lead Internet ...

WebFX

Jr. Internet Marketing Specialist

Harrisburg, PA · On-site

What You'll Learn to Do Communicate with Clients (About 40% of your day) -Serve as the direct point ... Digital Marketing Specialist Digital Marketing Analyst Digital Marketing Consultant Lead Internet ...

STAND DESK

MARKETING DIRECTOR

New York, NY · On-site

Company Description Analyze, review, and develop strategic and tactical changes to Internet ... Develop, implement, & evolve all marketing strategies (ex: content, email, CRM, SEO, paid search ...

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Internet Marketing Director information

See salary details

$129K

$135K

$139.5K

How much do internet marketing director jobs pay per year?

As of Aug 29, 2026, the average yearly pay for internet marketing director in the United States is $135,000.00, according to ZipRecruiter salary data. Most workers in this role earn between $132,500.00 and $137,500.00 per year, depending on experience, location, and employer.

What does an internet marketing director do?

An Internet Marketing Director oversees all online marketing strategies and campaigns for a company. They are responsible for developing digital marketing plans, managing a team of marketing professionals, and ensuring the company's online presence aligns with business goals. This role involves analyzing market trends, optimizing website content, overseeing email and social media campaigns, and managing budgets. Ultimately, the Internet Marketing Director aims to drive traffic, increase brand awareness, and generate leads or sales through effective online channels.

What are the key skills and qualifications needed to thrive as an internet marketing director, and why are they important?

To thrive as an Internet Marketing Director, you need a deep understanding of digital marketing strategies, data analysis, SEO/SEM, and a relevant degree in marketing or business. Familiarity with tools like Google Analytics, marketing automation platforms, and certifications such as Google Ads or HubSpot are highly valuable. Strong leadership, creativity, and communication skills help in managing teams and effectively executing campaigns. These competencies are crucial for driving online growth, optimizing ROI, and maintaining a brand’s competitive edge in the digital marketplace.

What are some common challenges internet marketing directors face when leading cross-functional teams?

Internet Marketing Directors often lead teams that include specialists from content, SEO, social media, and analytics, which can present challenges in aligning diverse skill sets and priorities. Effective communication and clear goal-setting are essential to ensure everyone works toward unified objectives. Managing rapidly changing digital trends and balancing long-term strategies with immediate campaign needs are also common hurdles. Building strong collaboration and fostering adaptability within the team helps to overcome these challenges and drive successful marketing outcomes.

What is the difference between Internet Marketing Director vs Digital Marketing Manager?

AspectInternet Marketing DirectorDigital Marketing Manager
ResponsibilitiesOversees overall online marketing strategy, manages teams, and aligns campaigns with business goals.Executes digital campaigns, manages specific channels, and reports on performance.
Required CredentialsBachelor's degree in marketing, communications, or related field; often advanced certifications in digital marketing.Bachelor's degree; certifications like Google Ads or HubSpot are common.
Work EnvironmentSenior leadership in marketing departments, strategic planning, cross-department collaboration.Marketing teams, digital agencies, or in-house marketing departments.

The Internet Marketing Director focuses on strategic oversight and leadership of online marketing efforts, while the Digital Marketing Manager handles day-to-day campaign execution and channel management. Both roles require similar credentials and work in digital marketing environments, but the director role involves higher-level planning and team management.

What cities are hiring for Internet Marketing Director jobs?

Cities with the most Internet Marketing Director job openings:

What are the most commonly searched types of Internet Marketing jobs?

The most popular types of Internet Marketing jobs are:

Who are the top companies hiring for Internet Marketing Director jobs?

The top employers for Internet Marketing Director jobs are:

What states have the most Internet Marketing Director jobs?

States with the most job openings for Internet Marketing Director jobs include:

Internet Marketing Director jobs near you
Infographic showing various Internet Marketing Director job openings in the United States as of August 2026, with employment types broken down into 89% Full Time, 10% Part Time, and 1% Contract. Highlights an 80% Physical, 3% Hybrid, and 17% Remote job distribution, with an average salary of $135,000 per year, or $64.9 per hour.

Internet Director

Anderson, SC

Hyundai of Anderson SC
See more jobs at Hyundai of Anderson SCexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago

Job description

Department: Sales / Marketing / Digital OperationsReports To: General Manager / Dealer PrincipalFLSA Status: Exempt

Position Summary

The Internet Director is responsible for leading all digital sales, internet lead management, and dealership marketing initiatives. This role oversees the Internet Sales team while also driving the dealership’s online presence, digital advertising strategy, and brand consistency to increase traffic, lead volume, conversion, and overall profitability.

Key ResponsibilitiesLead & Sales Management
  • Oversee all internet leads from OEM sites, dealership website, third-party vendors, chat, text, and social media
  • Establish and enforce response-time and follow-up standards
  • Monitor lead quality, appointment ratios, closing ratios, and sales performance
  • Develop and implement scripts, workflows, and best practices for internet sales
Team Leadership & Training
  • Recruit, train, coach, and manage Internet Sales Consultants / BDC staff
  • Conduct daily huddles, performance reviews, and ongoing sales training
  • Set individual and team KPIs and hold staff accountable
  • Promote a customer-focused, high-performance culture
Marketing & Digital Strategy
  • Develop and manage the dealership’s digital marketing strategy in collaboration with ownership, management, and vendors
  • Oversee paid advertising efforts, including OEM programs, third-party leads, PPC, display, and social media advertising
  • Ensure accuracy and consistency of online inventory listings, pricing, photos, and descriptions
  • Coordinate website content, promotions, incentives, and call-to-action messaging
  • Monitor and improve online reputation through review management and customer feedback
  • Support brand initiatives, community marketing efforts, and special sales events
  • Analyze marketing performance metrics (traffic, leads, ROI, cost per sale) and recommend optimizations
CRM & Technology Management
  • Ensure CRM compliance, accuracy, and proper lead routing
  • Manage phone systems, chat tools, text platforms, and digital retailing tools
  • Work with CRM/DMS providers to optimize workflows and reporting
Customer Experience
  • Ensure a seamless transition from online engagement to showroom experience
  • Address and resolve customer concerns related to internet sales or marketing communications
  • Maintain strong CSI, OEM compliance, and online review scores
Reporting & AnalyticsPrepare and present daily, weekly, and monthly performance reports
  • Track ROI by lead source and marketing channel
  • Provide leadership with actionable insights and strategic recommendations
Qualifications

Required

  • 3–5 years of automotive sales experience
  • 1–2 years in an Internet Director, BDC Manager, or digital leadership role
  • Strong understanding of CRM systems and digital lead management
  • Proven leadership and performance management skills

Preferred

  • Experience with dealership CRM/DMS platforms (e.g., Tekion, DealerTrack, VinSolutions, Elead)
  • Knowledge of digital marketing, SEO/SEM, paid ads, and social media strategy
  • Bilingual (English/Spanish) a plus
Key Performance Indicators (KPIs)
  • Lead response time
  • Appointment set/show/sold ratios
  • Internet closing ratio
  • Cost per lead and cost per sale
  • Website traffic and digital engagement
  • Online reputation and customer satisfaction scores
Compensation & Benefits
  • Competitive salary plus performance-based bonus structure
  • Health, dental, and vision insurance
  • 401(k) with company match (if applicable)
  • Paid time off and employee discounts